Email marketing is currently one of the most effective ways to reach out to your customers and promote your products. With so many email marketing apps available on the Shopify app store, store owners can find it overwhelming to choose the right one for their business. So why not let the LitOS team assist you with this list of best email marketing apps for Shopify for a more informed decision!

In this article, LitOS have compiled the top Shopify email apps that can help you create and send engaging emails. Moreover, we will also provide you with suggestions for apps that can automate your Shopify email campaigns and improve your overall email marketing strategy.

Read on to find out which Shopify email integrations can take your Shopify store to the next level!

Shopify Email

Shopify Email is a built-in email marketing tool fully embedded in Shopify. You get a drag‑and‑drop editor, professionally designed templates that pull in your branding, products, prices, and checkout links, plus integrated campaign analytics. Powered by Shopify Magic AI, it generates subject lines and recommends send times.

Every part of campaign creation from designing to scheduling, sending and reporting is done within the Shopify admin. You’ll only pay after exceeding the free monthly allowance of 10,000 sends; everything else is turnkey and integrated with your store data and workflows.

Best for: Shopify Email is best for ecommerce merchants already using Shopify who want a quick, cost-effective way to launch email campaigns without relying on expensive third-party tools. It fits perfectly for stores who need simple automation and don’t require complex analytics or elaborate segmentation.

Standout Features:

• AI-generated subject lines, body copy prompts, and send-time recommendations via Shopify Magic.
• Automated campaigns (welcome emails, win-backs, abandoned cart, upsell flows) you can enable or customize using Shopify’s built-in workflows.
• Built-in analytics: open rates, click-throughs, sales attribution—tracked directly in Shopify.
• Free tier up to 10,000 emails/month and straightforward volume pricing ($1 USD per 1,000 emails beyond that).

Limitations: On paper, Shopify Email does the essentials cleanly. But it’s deliberately basic. You won’t get advanced segmentation, behavioral triggers, dynamic content blocks, multivariate testing, or SMS/email automation combos. Creating more nuanced segments (like VIP repeat buyers or view-but-not-buy triggers) is clunky or limited. Also analytics are high‑level if you want funnel analytics, lifecycle reporting, robust A/B testing, or integration with external CDPs, you’ll likely need a tool like Klaviyo or Omnisend instead.

Install Shopify Email Now

Omnisend Email Marketing & SMS

Omnisend is a full‑featured, Shopify‑native marketing automation platform combining email, SMS, and web push notifications in a unified dashboard. It offers pre‑built workflows for key ecommerce moments (abandoned carts, welcome series, post‑purchase follow‑ups, review requests), plus pop‑ups, landing pages, and segmentation powered by Shopify 2.0 data and metafields. 

In 2025, its deep Shopify integration allows triggers based on customer tags and product metadata. Pricing includes a generous free tier, and paid plans (Standard and Pro) scale with contact list size, bundling email and SMS credits so merchants can grow without jumping between vendors. Recent upgrades include AI‑powered campaign building, content writing assistance, and advanced reporting capabilities.

Best for: Omnisend is best suited for Shopify merchants looking to scale ecommerce marketing with a multi‑channel approach. If you’re an online store that wants email, SMS, and push combined in one platform, and value automation workflows tailored to cart abandonment, welcome series, reactivation, and product reviews Omnisend delivers that without needing multiple tools.

Standout Features:

• Full omni‑channel workflows: Easily build cross‑channel automations combining email, SMS, and push in one flow with revenue goals and real‑time attribution.
• AI assistant & segment builder: Generate subject lines, content blocks, and automate grammar fixes; use AI chat to build targeted segments like “customers who ordered more than once.”
• Prebuilt ecommerce automations: Turn on or customize flows for cart abandonment, win‑back, product review requests, welcome series, and more—optimized for Shopify.
• New reporting dashboard: Detailed analytics, campaign/workflow exports, contact activity lists, split‑test performance by channel, and UTM integration for deeper insight.

Limitations: The free plan caps at 250 contacts and 500 emails/month, and only paid tiers unlock SMS, advanced segmentation, and richer reporting. As your list grows, the monthly cost climbs standard or Pro plans begin around $20–59/month but can swell quickly, especially when SMS usage is heavy. Some users also noted deliverability glitches occasionally.

Try Omnisend Now

AfterShip Email Marketing,SMS

This platform is a Shopify‑native marketing suite combining email, SMS, push notifications, pop‑ups, and built‑in CRM segmentation all managed from one dashboard.

It offers drag‑and‑drop email design (with 200 + content blocks and templates), automated flows (welcome, abandoned cart, upsells), pop‑up & conversion tools, AI‑powered product recommendations, countdown timers, and campaign-level A/B testing. Pricing tiers range from free to premium plans, expanding access to advanced tools as your list grows.

Best for: AfterShip Email is best for Shopify merchants who want an integrated, multi‑channel toolkit without juggling multiple apps. Particularly if you’re already using AfterShip tools, AfterShip offers neat synergy and consolidation. It works well if you want email, SMS, pop‑ups, and product recommendation features in one platform..

Standout Features:

• Drag‑and‑Drop Email Builder with 200+ Pre‑built Blocks & Templates, allows fast campaign creation and brand customization.
• Automated Email & SMS Workflows, configure flows for welcome series, abandoned carts, review requests, upsells, and more, all triggered by customer behavior.
• AI Product Recommendations & Conversion Tools, dynamically push relevant products in emails or pop‑ups, and use upsell pop-ups, countdown timers, unique coupon campaigns.
• Customer Segmentation & A/B Testing, segment lists by purchase behavior, location, or engagement; test subject lines or email variants.
• All‑in‑One Campaign Ecosystem, cohesive integration of email, SMS, web push, and CRM, no stitching apps together.

Limitations: While AfterShip covers most basic and intermediate ecommerce needs, it has some built-in weaknesses. The user interface can be glitchy templates or campaign edits may fail to auto-save, and CSS custom code sometimes breaks on live sends. Free and lower-tier plans cap contact counts (free plan handles up to 300 contacts/3,000 emails); unlocking advanced segmentation, product recommendations, and AI tools requires upgrading to Pro or Premium (starting at ~$119/month, up to $179/month).

Integrate With AfterShip

Privy ‑ Email, SMS & Pop Ups

Privy combines lead capture, email, SMS, and conversion tools in a single Shopify‑native app. It integrates instantly with Shopify to pull product and customer data. With its drag-and-drop editor and robust library of popup types (exit-intent, spin-to-win, banners, full-screen offers), Privy focuses on converting visitors into subscribers before they exit. 

Once captured, contacts flow into email/SMS automation flows like welcome series, cart saver messages, and basic segmentation all manageable directly within Privy’s dashboard. The platform also offers personalized coaching, real-time segmentation based on shopper behavior, and live chat support and strategists to help maximize results.

Best for: Privy is built for Shopify merchants who prioritize fast list growth and conversion via on-site displays like pop-ups, banners, and flyouts. If your goal is capturing as many emails (or phone contacts) as possible using high-converting behavioral designs, and you want an easy starting point for basic email automation and SMS.

Standout Features:

• High‑convert pop‑ups & displays: Includes exit-intent popups, spin-to-win wheels, banners, flyouts, quizzes, countdown timers, and cart saver displays to collect leads directly from Shopify visitors.
• Drag-and-drop email & SMS builder with templates: Use customizable templates to send cart abandonment, welcome, cross-sell or flash sale campaigns. Email editor is beginner-friendly and integrates Shopify product data easily.
• A/B testing & real-time segmentation: Test different popup triggers or email subject lines/designs; segment campaigns by live behaviors like VIP, lapsed, or browsing-only visitors.

Limitations: While Privy covers the essentials effectively, it shows its limits when you need advanced marketing functionality. Its email automation is basic limited to welcome, abandoned cart, cross-sell, and post-purchase flows. You won’t get complex automation builders, multi-step lifecycle paths, or deep behavior-based triggers common in platforms like Klaviyo or Encharge. Reporting is superficial metrics are high-level and don’t provide funnel analytics or granular performance insight.

Add Privy to Your Store

ONE: AI, Pop Up, SMS Marketing

ONE is a Shopify-focused app designed to increase cart size and revenue through visually appealing pop-ups, upsell overlays, and targeted email campaigns. Its editor is easy to use and doesn’t require coding: you can create pop‑ups that trigger based on cart value or browsing behavior, and emails that tie into those actions. 

It supports upsell and cross-sell offers based on shopping behavior, using customizable templates to suggest complementary or upgraded products. You’ll manage most of your upsells and email sends within a single interface, optimized to get more from each shopper interaction.

Best for: ONE is best suited for Shopify stores that want to boost average order value (AOV) without overloading on multiple tools. It’s ideal if your focus is on upselling and cross-selling delivering targeted pop-ups and email triggers during checkout or browsing to nudge customers toward higher cart values. If you’re operating on a lean tech stack and want one app that tackles upsells, pop-ups, discounts, and basic email/SMS outreach, ONE delivers without forcing you to integrate a full marketing suite.

Standout Features:

• Targeted pop‑ups & upsell overlays triggered by cart value or product behavior, designed to increase AOV at key moments.
• Email campaign builder integrated with upsells to follow up with abandoned carts or post‑visit offers.
• Drag‑and‑drop editor with customizable templates for pop-ups, upsells, emails, and discount offers.
• Cross‑sell and upsell offers based on shopping behavior recommend upsells or complementary products to encourage additional purchases.

Limitations: Documentation and reviews suggest it lacks advanced segmentation, deep analytics, or lifecycle automation you’d find in platforms like Klaviyo or Omnisend. There’s no consistency in independent reviews or detailed breakdowns of pricing tiers, contact limits, or support quality. That uncertainty means you might run into unexpected constraints billing UX, email send caps, or custom targeting glitches as you scale.

Try One Upsell

Klaviyo: Email Marketing & SMS

Klaviyo is a data‑driven marketing automation platform built for B2C ecommerce. It syncs real‑time Shopify product and customer data into powerful workflows, enabling everything from abandoned-cart sequences to personalized promotions and post‑purchase surveys.

It now supports two‑way SMS conversations and proactive AI‑powered campaign monitoring tools released in early 2025. With over 350 integrations, Klaviyo acts as both your CRM and marketing engine, combining flows, segmentation, messaging, and AI assistance in one unified dashboard.

Best for: Klaviyo is the go‑to for Shopify merchants who want to scale with precision. If you’re serious about unlocking deep personalization, advanced automation, robust behavioral segmentation, and multi‑channel messaging (email, SMS, push), Klaviyo delivers. It’s ideal if you’re aiming for complex lifecycle marketing, tailored product recommendations, and high‑end analytics to drive serious revenue.

Standout Features:

• Advanced segmentation powered by behavioral data such as purchase history, browsing activities, demographic info, and predictive scoring enabling hyper‑targeted campaigns.
• AI‑enhanced automation & monitoring with features like Auto Monitors AI alerts and dynamic SMS conversations that respond to shopper inputs in real time.
• Rich library of pre‑built flows & templates 60+ automation flows, 160+ email templates, customizable forms, and dynamic content blocks tailored for Shopify triggers.
• Seamless Shopify integration keeps product catalogs, customer activity, and onsite behavior synced for accurate personalization and recommendations.
• Comprehensive analytics & reporting open/click/deliverability metrics, benchmarking, multi-channel performance data, and support for split-testing variants.

Limitations: Klaviyo’s strength is also its burden. Pricing is tied to total profile counts not just active subscribers and many merchants report sudden bill jumps as lists grow or accumulate inactive/bot accounts. The interface comes with a learning curve; newer users may struggle to navigate its depth.

Add Klaviyo to Your Store

Avada Email Marketing

Avada (also called Avada Marketing Automation) is a Shopify‑native omni‑channel platform offering email, SMS, push and WhatsApp messaging, plus pop-up lead capture and basic CRM segmentation. You get a drag‑and‑drop email builder, automation workflows (welcome series, abandoned cart, win‑back, discount triggers), and newsletter campaigns all in one dashboard.

The app integrates with Shopify storefront data, enabling personalization and basic product recommendations. Pricing includes a generous free plan, and pro-level tiers expand automation, remove branding, and add ad tools and deliverability help. Support is available 24/7 via chat even to free-tier users and is consistently praised in merchant reviews.

Best for: Avada Email Marketing & SMS is best for Shopify and ecommerce stores that want a budget-friendly, all-in-one marketing tool. It’s especially appealing for merchants who want integrated email, SMS, web push, pop-ups, and basic WhatsApp automation without piecing together multiple apps. It works well for smaller to mid-size stores that value ease of use, free-tier flexibility, and real-time access to responsive support.

Standout Features:

• Omni‑channel automation: Avada supports email, SMS, web push, WhatsApp, pop-ups and newsletters from one unified platform.
• Advanced segmentation & personalization: Build customer segments based on behavior, purchase history, location or tags, and send dynamic content or product recommendations accordingly.
• Automation workflows: Equip your store with ready‑made flows for abandoned cart, welcome series, win‑backs, discount triggers, and review requests.
• Built-in pop-ups & lead capture: Collect leads through spin‑to‑win forms, discount pop-ups, and exit-intent overlays integrated directly with contact automation.
• Real-time analytics & campaign monitoring: Track key metrics for emails, SMS, newsletters, and subscriber conversions; some tiers include deliverability tools and ad integration.

Limitations: Avada’s no-nonsense simplicity comes with tradeoffs. While it offers many features in one app, it lacks the deep analytics, multi-step lifecycle automation, and advanced split-testing capabilities you’d find in tools like Klaviyo or Omnisend. Some users have flagged load time issues, occasional JavaScript errors, and general performance hiccups on larger sites.

Integrate with AVADA

Seguno Email Marketing

Seguno is a Shopify-first email marketing app built to operate entirely within your Shopify dashboard. It delivers drag‑and‑drop email creation with Canva integration, over 200 templates, and built-in automations like welcome series, abandoned cart reminders, “back in stock” alerts, and product review requests. 

The free plan covers up to 250 subscribers with unlimited sends, automations, and basic templates (though branded). Paid plans unlock premium features like multi-email workflows, advanced email sections (countdown timers, video embeds), remailing to non-openers, and removal of Seguno branding. Spam Protect cleans your list to boost deliverability and is required to send any campaigns. Customer support is fast, friendly, and available even on free plans, with strategy coaching included.

Best for: Seguno is tailor-made for Shopify merchants who want top-tier email marketing baked directly into their Shopify admin no platform hopping, no data-sync headaches. It’s ideal for small to mid-sized stores that value convenience, affordability, and powerful email automations without corporate-level complexity. 

Standout Features:

• Seamless Shopify Admin Integration, manage campaigns, automations, segments, and analytics directly within Shopify, with no external account or syncing.
• Canva-Embedded Drag & Drop Editor + 200+ Templates, design polished, on-brand emails fast, with product pulls and discount automation included.
• Pre-built Automation Series & Back‑in‑Stock Alerts, includes welcome emails, abandoned cart flows, browse abandonment, product review requests, and restock triggers.
• Premium Email Sections & Remailing Non‑Openers, merge countdown timers, video embeds, flipbooks, and automatically resend to non-openers for better engagement (paid plans only).
• Spam Protect Email Hygiene Tool, automatically cleans invalid or bot signup addresses to boost deliverability and reduce bounces.

Limitations: Seguno keeps things clean but that simplicity comes with tradeoffs. Its reporting is fairly basic: you get opens, clicks, and revenue attribution, but no deep funnel analytics or advanced audience insights. The app is email-only no SMS, push, or WhatsApp integrations so you’ll need additional tools if multi-channel messaging matters.

Get Seguno

SmartrMail AI Email Newsletter

SmartrMail is a Shopify‑native email marketing tool focused on automation with modular AI support. You get a drag‑and‑drop editor via deep Shopify integration, over 100 ready-to-use email templates, AI‑powered product recommendations, and automated flows for welcome messages, abandoned cart, browse abandonment, back-in-stock alerts, and more. 

Combined with pop‑ups and list segmentation, SmartrMail bills itself as the easiest way to send campaigns that drive sales—backed by responsive, in-house support.

Best for: SmartrMail is best suited for small to mid‑sized Shopify merchants who want straightforward email marketing with built‑in automation and AI recommendations, without the complexity of big‑ticket platforms. If you value fast setup, intuitive design tools, and human support to help launch campaigns, SmartrMail can get you up and running quickly.

Standout Features:

• Automated email workflows: Includes welcome series, cart abandonment, browse‑abandonment, backup, cross-sell, upsell, and thank‑you emails by default.
• AI-based product recommendations & newsletters: Automatically populates campaigns with items each customer is likely to buy, based on past behavior and store data.
• Easy drag‑and‑drop editor with Shopify product pulls: Add product images, descriptions, and prices to emails in a click, with minimal design work.
• Custom segmentation & pop-ups: Define segments based on engagement, and collect leads via pop-ups and forms without a separate app.

Limitations: SmartrMail comes with some major caveats. Multiple Reddit users flagged shocking auto-permissions in the onboarding. That includes reports claiming users couldn’t delete the account or remove their email after signup effectively locking them in. Feature-wise, SmartrMail lacks multi-channel SMS support in core plans, sophisticated split-testing, or multi-step lifecycle automations beyond the basic flows.

Try SmartrMail Now

Flowio Email Marketing, Pop Up

Flowio provides omnichannel marketing automation tightly integrated with Shopify. You get a drag‑and‑drop email builder, a library of customizable templates and pre-built workflows (abandoned carts, welcome sequences, loyalty prompts, cross-sells, etc.), plus SMS and live chat channels. It offers pop-up capture tools and flexible segmentation, and tracks campaign performance (revenue, engagement, conversion) right inside Shopify. 

From small to midsize stores, the free plan covers all features up to 1,000 emails and 1,500 pop-up impressions per month then paid tiers start at just $9/month.

Best for: Flowio excels for Shopify merchants who want a lightweight, all-in-one platform that handles email, SMS, pop‑ups, and live chat from a single dashboard. It’s a solid pick if you’re just starting out or want to avoid juggling multiple tools.

Standout Features:

• Robust automation workflows: Pre-built flows for abandoned cart recovery, welcome series, cross-sell and loyalty messaging, all customizable via visual drag‑drop interface.
• Email + SMS + live chat in one tool: Automate across channels based on customer behavior, without syncing external apps.
• Pop-up builder and contact capture: High-converting pop-ups, banners, and overlays to collect emails or phone numbers, tied into your automations.

Limitations: Flowio is great for simplicity, but it isn’t built for enterprise-level sophistication. Some merchants cite buggy UI, occasional campaign glitches, and confusing email formatting in clients like Outlook, along with interface issues like crashing or loss of work. Other reviews note inconsistent live support responses despite promises of 24/7 help.

Integrate with Flowio

Amplified Email & Abandon Cart

Amplified (via Amplified Email & Abandon Cart) is a Shopify‑native email and SMS marketing automation platform. It offers an intuitive drag‑and‑drop editor, over 80 industry‑tested email/SMS templates tailored for ecommerce, plus smart automation flows like welcome series, abandoned cart recovery, post‑purchase messaging, and contact segmentation. 

You also get pop‑up and smart‑bar lead capture, persistent cart sync across devices, and live analytics all managed directly within Shopify.

Best for: Small to mid‑size Shopify merchants who need a unified email+SMS solution that’s easy to deploy, doesn’t require multiple tools, and scales predictably. It’s especially solid if your priority is conversion-focused automations rather than enterprise‑level analytics or multi‑variant testing.

Standout Features:

• Pre‑built workflows: Launch welcome, abandoned cart, and post‑purchase sequences within minutes using visual automation templates.
• Drag‑and‑drop editor: Build branded emails and SMS with interactive elements without any coding.
• Lead capture & cart sync: Use pop‑ups, smart bars, and persistent carts to gather leads and recover lost sales across devices.
• Segmentation & personalization: Sync Shopify contacts and build custom segments (cart behavior, purchase history, demographics) easily.
• Transparent pricing: A free tier for up to 250 contacts and 100 messages/month, then scalable Growth plans starting at $29/month with unlimited sends as contacts scale.
  

Limitations: While practical and accessible, Amplified lacks sophisticated segmentation, predictive analytics, A/B testing, and deep attribution you’ll outgrow it if you’re chasing enterprise‑grade optimization or data depth. Pricing increases incrementally with database growth even if revenue doesn’t rise so what starts at $29/month can climb steadily as you acquire contacts.

Get Amplified Here

Sendvio: Email Marketing & SMS

Sendvio is a feature-rich, Shopify-exclusive email and SMS marketing automation app. With a drag‑and‑drop email editor and a library of professional templates, it makes it easy to craft branded, engaging messages without design or coding skills. It supports behavior-triggered campaigns like welcome flows, abandoned cart sequences, back‑in‑stock and win‑back messages as well as transactional SMS, pop‑ups, on‑site widgets, and product review displays all managed within Shopify’s interface.

Best for: Shopify store owners who want an all‑in‑one marketing tool that runs inside Shopify, combining email, SMS, pop‑ups, and review widgets. It’s especially appealing to small and mid‑sized merchants who prioritize simplicity, swift setup, and solid support over enterprise-level features.

Standout Features:

• Behavior‑triggered campaigns: Automations for abandoned cart recovery, welcome series, post‑purchase follow‑ups, back‑in‑stock alerts, win‑back flows, and more, pre-configured and customizable.
• Drag‑and‑drop email builder: Attractive, mobile-responsive email templates with no coding needed, integrated with Shopify and Canva for design flexibility.
• Advanced segmentation & targeting: Build segments using purchase behavior, language, cart history, country, and more to personalize messaging effectively.
• Real-time analytics: Dashboard reports for each campaign and automation track opens, clicks, revenue attribution, delivery performance, bounce rates, and spam complaints.
• Omnichannel in one app: Email, SMS (including transactional notifications), pop-ups, on-site widgets, and product review displays, all available from the same platform.
• Free tier & flexible plans: Free plan includes up to ~500 emails/month and ~50 SMS credits, with increasing tiers such as Starter ($14/mo), Growth ($41/mo), and Business ($98–101/mo) offering more automation, support, reputation services, and IP management.

Limitations: Sendvio’s reporting and analytics are functional but more basic than enterprise-grade tools expect less depth around multivariate testing, predictive modeling, or advanced attribution. Some users have flagged occasional issues with setup complexity or template quirks in the builder.

Add Sendvio to Your Store

ActiveCampaign Marketing

ActiveCampaign is a robust email marketing and automation platform that integrates natively with Shopify via its Deep Data and CXA integration. It pulls in Shopify customer, order, abandoned cart, and product catalog data both historical and real-time to fuel sophisticated automations and segmentation. 

Users can build multi-step automation workflows (e.g., abandoned cart, welcome series, upsell, re-engagement), create personalized templates with a drag‑and‑drop editor, embed product catalogs and “Buy Now” buttons, and enable site tracking to monitor customer behavior within Shopify stores.

Best for: Merchants running mid‑sized or larger Shopify stores who need advanced automation, behavioral tracking, and CRM features especially those selling higher‑ticket or recurring products, managing multiple touchpoints, or combining content marketing with e‑commerce.

Standout Features:

• Advanced Automation Builder: Visual, multi‑step workflows triggered by behavior or events, with CRM integration and lead scoring capabilities.
• Drag‑and‑Drop Email Designer: Build branded, dynamic emails and embed Shopify products or catalog content directly into campaigns.
• Segmentation & Personalization: Create highly targeted segments based on demographics, purchase history, site behavior, lead score, and more. Includes conditional/dynamic content blocks.
• Site Tracking & Behavioral Data: Records individual page visits, email interactions, and events, enabling automation triggers based on on-site behavior.
• Comprehensive Analytics & A/B Testing: Real‑time campaign tracking, revenue attribution reporting, split testing on workflows, messaging and content, and funnel visualization.

Limitations: ActiveCampaign’s power comes with a learning curve it can feel overwhelming for users without prior exposure to marketing automation. While the UI is packed with capabilities, beginners may find it unintuitive initially. Pricing is contact-based Starter begins at $19/month for ~1,000 contacts, but tiers rise quickly (e.g. $99 for 5K, $759 for 50K), making it costly as your list grows.

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Marsello: Loyalty, Email & SMS

Marsello is an omnichannel loyalty and marketing app designed specifically for Shopify (and Shopify POS).

It combines AI-powered marketing with loyalty tools, offering drag‑and‑drop email and SMS campaigns, automated workflows, dynamic product recommendations, AI content generation, customizable loyalty tiers, referrals, and VIP rewards all integrated within Shopify. The platform tracks engagement and revenue, letting you manage loyalty and marketing from one dashboard.

Best for: Shopify stores aiming to drive repeat sales through loyalty alongside smart email/SMS campaigns. Best suited for brands that want to build customer retention via rewards programs rooted in AI segmentation and product recommendations.

Standout Features:

• AI segmentation & product recommendations: Automatically segment audiences and include personalized product suggestions based on individual behavior and past purchases.
• Drag‑and‑drop email builder with AI content assist: Easily design branded emails, enriched with loyalty status, discounts, merge tags, and AI-generated copy suggestions and headlines.
• Integrated loyalty & referral programs: Set up points-based rewards, referrals, VIP tiers, and experiential rewards that tie into campaign automations.
• Unified automation & omnichannel campaigns: Run email + SMS automations (cart recovery, birthday, win-back) tied into loyalty triggers plus social scheduling and feedback surveys.
• Analytics and campaign reporting: Track revenue attribution, loyalty program ROI, repeat purchase rate, and average order values all in one dashboard.

Limitations: Marsello’s pricing starts at around $125/month (Essential) and $135/month (Professional), plus per-customer fees, making it expensive for smaller stores. Capterra reviews surface critical feedback on absent personalized recommendation logic (no real individual product suggestion engine outside of generic lists) and a loyalty feature set that may not match the promise of AI smartness.

Integrate with Marsello

FAQs about Best Email Marketing Apps for Shopify

Final Thoughts

Choosing the suitable apps from the list of best email marketing apps for Shopify is critical to the success of your business. Don’t overcommit to a email marketing app just because it seems flashy. Start with your top priorities: budget, automation depth, AI/personalization, multichannel needs, loyalty programs, and support. Pick the app that matches those and scale thoughtfully.

Having trouble choosing and setting up email marketing for Shopify? Contact Us to get started →