Email marketing is currently one of the most effective ways to reach out to your customers and promote your products. With so many email marketing apps available on the Shopify app store, store owners can find it overwhelming to choose the right one for their business. So why not let the Litextension team assist you with this list of best email marketing apps for Shopify for a more informed decision!

In this article, LitExtension – #1 eCommerce Migration Services have compiled the top Shopify email apps that can help you create and send engaging emails. Moreover, we will also provide you with suggestions for apps that can automate your Shopify email campaigns and improve your overall email marketing strategy.

Here are the Shopify apps that we’ll cover:

• Omnisend Email Marketing & SMS
• Automizely Email Marketing, SMS
• Privy ‑ Pop Ups, Email, & SMS
• SMSBump: SMS Marketing & Email
• ONE Upsell – Pop Ups – Email Marketing
• Klaviyo: Email Marketing & SMS
• Avada Email Marketing & SMS
• Seguno: Email Marketing
• SmartrMail Email Marketing SMS
• Flowio Email Marketing, Pop Up
• Amplified: Abandon Cart, Email
• Sendvio: Email Marketing & SMS
• ActiveCampaign Email Marketing
• Marsello: Loyalty, Email & SMS
• Email Marketing Follow Up

Read on to find out which Shopify email integrations can take your Shopify store to the next level!

#1 Shopify Email

Quickly create branded emails using Shopify drag-and-drop editor, featuring sales-focused templates that effortlessly highlight your products, prices, and checkout links from your Shopify store.

With Shopify’s email marketing application, you can seamlessly create, send, and monitor campaigns, all from the platform you rely on to manage your business.

Enjoy features such as AI-generated subject lines and optimized send times, driving direct purchases from your emails while tracking key metrics like click-through rates and purchases.

Benefit from a wide range of campaign types, including abandoned cart, drip campaigns, promotions, and more, and leverage powerful tools for campaign management, analytics, segmentation, and customization.

Shopify app store rating: 4.3/5

Install Shopify Email Now

#2 Omnisend Email Marketing & SMS

With its powerful automation features and easy-to-use interface, Omnisend is considered one of the best email marketing apps for Shopify.

Here are what you can expect from Omnisend:

• Create targeted and personalized email campaigns based on customers’ behavior and interests
• Send cart abandonment emails, welcome series, and product recommendations
• Connect with your customers via SMS and push notifications
• Create automated workflows that integrate different channels and create a seamless customer experience

Shopify app store rating: 4.8/5

Try Omnisend Now

#3 Automizely Email Marketing, SMS

Automizely is another leading email marketing app for Shopify that offers a suite of powerful tools to engage with customers more efficiently. Merchants can easily create beautiful email campaigns that drive conversions with the app’s simple drag-and-drop interface.

Automizely’s highlight features:

• Provide a variety of customizable templates as well as a library of over 200 pre-built blocks
• Segment audience based on a variety of criteria such as purchase history, location, and behavior
• Easily send personalized and targeted emails

Shopify app store rating: 4.8/5

Integrate with Automizely

#4 Privy ‑ Pop Ups, Email, & SMS

Privy is another highly rated app among the best email marketing apps for Shopify that allows you to create effective email campaigns and grow your email list.

Privy highlight features:

• Include a variety of customizable email templates
• Provide a drag-and-drop editor interface
• Easily collect emails via targeted pop-ups, flyouts,…
• Test different email subject lines, content, and designs via A/B testing

Shopify app store rating: 4.6/5

Add Privy to Your Store

#5 SMSBump: SMS Marketing & Email

If you’re looking for the best email marketing apps for Shopify, SMSBump is another fantastic option. This plugin offers a variety of powerful features to assist you in connecting with your customers.

SMSBump highlight features:

• Create and send effective SMS campaigns
• Set up automated SMS campaigns triggered by specific customer actions
• Offer A/B testing functionality

Shopify app store rating: 4.9/5

Get SMSBump Now

#6 ONE Upsell – Pop Ups – Email Marketing

ONE Upsell Popup is a top Shopify email marketing app that assists online retailers in increasing their average order value (AOV) and increasing sales.

ONE Upsell highlight features:

• Create targeted email campaigns for Shopify stores
• Encourage customers to buy more items and increase their cart size using attractive pop-ups
• Come with a variety of customizable templates and an easy-to-use editor
• Provide upsell and cross-sell offers to customers based on their shopping behaviors

Shopify app store rating: 5/5

Try One Upsell

#7 Klaviyo: Email Marketing & SMS

Looking for the best email marketing apps for Shopify that can help you supercharge your sales? Look no further than Klaviyo – one of the most popular and powerful email marketing apps for Shopify.

Klaviyo highlight features:

• Create highly personalized email campaigns
• Segment email list based on a variety of criteria such as purchase history, website behavior, demographics,…
• Offers a range of advanced email marketing features, such as automated email workflows, product recommendations, and dynamic content blocks

Shopify app store rating: 3.9/5

Add Klaviyo to Your Store

#8 Avada Email Marketing & SMS

If you’re in search of a powerful Shopify email marketing app, then Avada is definitely worth checking out.

Avada highlight features:

• Create targeted email campaigns and track performance metrics
• Offer advanced automation workflows that send targeted messages to customers based on their behavior or preferences
• Segment email list

Shopify app store rating: 4.9/5

Integrate with AVADA

#9 Seguno: Email Marketing

One of the best email marketing apps for your Shopify store that’s both user-friendly and powerful is Seguno. This is the email marketing platform that can offer Shopify sellers an intuitive and hassle-free experience.

Seguna highlight features:

• Create stunning emails in a breeze with a drag-and-drop email editor and built-in integrations
• Come with a wide range of customizable email templates
• Offer top-notch analytics and reporting capabilities

Shopify app store rating: 4.9/5

Get Seguno

#10 SmartrMail Email Marketing SMS

SmartrMail is another Shopify email app that offers an intuitive drag-and-drop editor, making the process of creating stunning emails more simple than ever.

SmartrMail highlight features:

• Create personalized email templates easily
• Set up triggered emails to send at specific times
• Create automated email sequences

Shopify app store rating: 4.9/5

Try SmartrMail Now

#11 Flowio Email Marketing, Pop Up

Next on our list of best email marketing apps for Shopify is Flowio. With Flowio, merchants can create custom automated workflows that target specific customer segments, such as first-time buyers or repeat customers.

Flowio highlight features:

• Offer an extensive library of pre-built email templates and designs
• Track important metrics such as revenue, conversion rates, and engagement directly from the Shopify store
• Craft automated email sequences

Shopify app store rating: 4.9/5

Integrate with Flowio

#12 Amplified: Abandon Cart, Email

Amplified’s range of features and user-friendly interface make it a top choice for any Shopify store owner. This is a Shopify marketing app that allows you to create beautiful, customizable emails that can be tailored to your specific brand and messaging.

Amplified highlight features:

• Offer a wide range of pre-built email flows, including welcome series, abandoned cart reminders and post-purchase follow-ups
• Automatically recommend products to your customers based on their purchase history and browsing behavior

Shopify app store rating: 4.8/5

Get Amplified Here

#13 Sendvio: Email Marketing & SMS

Sendvio is one of the most feature-rich and user-friendly email marketing apps available on the Shopify app store. Its easy-to-use drag-and-drop email editor allows you to create beautiful and engaging emails without any coding or design experience.

Sendvio highlight features:

• Create highly-targeted email campaigns that are triggered by customer behavior or events
• Gain access to real-time insights into the performance of email campaigns via a detailed analytics dashboard

Shopify app store rating: 4.9/5

Add Sendvio to Your Store

#14 ActiveCampaign Email Marketing

ActiveCampaign is another powerful email marketing app in our list of best email marketing apps for Shopify. Thanks to its extensive feature set and user-friendly interface, this app has gained great popularity among Shopify store owners.

ActiveCampaign highlight features:

• Equipped with advanced marketing automation capabilities
• Provide a drag-and-drop designer to create beautiful and engaging emails
• Segment email list and send more engaging emails to potential customers

Shopify app store rating: 4.5/5

Try ActiveCampaign Now

#15 Marsello: Loyalty, Email & SMS

Looking for a Shopify email marketing app that combines the power of AI with the flexibility of a drag-and-drop email editor? Then Marsello might be the perfect choice for you.

Marsello highlight features:

• Automatically segment your email list using AI-powered segmentation capabilities
• Allow users to include custom product recommendations, loyalty program updates, and other personalized content

Shopify app store rating: 4.7/5

Integrate with Marsello

#16 Email Marketing Follow Up

The final suggestion on our list of best email marketing apps for Shopify is Email Marketing Follow Up – a powerful automated email marketing app all sellers should consider.

Email Marketing Follow Up highlight features:

• Provide beautiful and automated email campaigns
• Create dynamic coupons and discounts that are personalized for each recipient
• Quickly send targeted email campaigns and track results directly from the Shopify dashboard

Shopify app store rating: 4.8/5

Try Email Marketing Follow Up

Experience with using the useful Shopify email marketing

Tips for choosing the right Shopify email apps

For any store owner looking to improve their email marketing for Shopify, selecting the right app is critical. With so many options available, it can be difficult to determine which app is best for your company. Here are some pointers to help you select the best Shopify email app that suits your specific needs:

• Identify your goals: Before selecting an email app, you should determine your email marketing goals. Do you want to increase sales, customer engagement, or brand awareness? Once you’ve identified your objectives, you can look for an app that will help you achieve them.

• Consider your budget: The cost of email apps can vary, so keep your budget in mind when choosing an app. Some apps offer free plans or trial periods, while others charge a monthly fee.
• Look for advanced features: Advanced features like automation, personalization, and segmentation can help you to create more effective email campaigns.
• Read reviews and do your research: Before choosing a Shopify newsletter app, be sure to read reviews and do your research. Read through the feedback from other store owners and industry experts to get an idea of the app’s strengths and weaknesses.

Best Shopify email marketing strategies

Let’s take a look at a few tips for developing the best Shopify email marketing strategies:

• Start by identifying your target audience and what kind of content they will be interested in. This will assist you in creating personalized and relevant emails that will resonate with your target audience.
• Next, consider the frequency and timing of your emails. You don’t want to send too many emails to your subscribers or send them at inconvenient times.
• Optimizing your email design and layout is another important aspect of a successful email marketing strategy. Your emails should be visually appealing and easy to read, with clear CTAs that encourage subscribers to take action.
• Finally, use analytics to track the performance of your email campaigns. This will help you understand what’s working and what isn’t, allowing you to make data-driven decisions to improve your email marketing.

Shopify Email Marketing Apps: FAQs

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Final Thoughts

Choosing the suitable apps from the list of best email marketing apps for Shopify is critical to the success of your business. In the Shopify app store, there are numerous email marketing apps, each with its own set of features and benefits. Whether you are a beginner or an experienced marketer, these apps can help you improve your email marketing strategy, boost customer engagement and loyalty, and ultimately increase your sales.

Remember to select an app that aligns with your specific business needs, goals, and budget. With the right email marketing app, you can effectively reach your customers, increase conversions, and grow your Shopify business.

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