Finding the best products to sell on Shopify is often the biggest hurdle for new store owners. With thousands of options and too many generic lists out there, it’s easy to feel overwhelmed or unsure of where to start.

This guide cuts through the noise. Inside, you’ll find 200+ product ideas across 22 proven niches, chosen for their sales potential, branding flexibility, and low barrier to entry. Each item is backed by what’s actually working in the Shopify ecosystem right now.

From dropshippers and print-on-demand sellers to first-time founders building a brand, this guide is built to help you take the next step, confidently and profitably.

✅ TL;DR

• Shopify’s robust features make it the best platform for new and growing online businesses.
• Product selection is the single biggest factor in Shopify store success.
• Trending categories in 2025 include skincare, supplements, activewear, and eco-friendly goods.
• We’ll show you actual Shopify stores selling these products for inspiration.
• You’ll get a practical framework for picking products with high sales potential and low risk.

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Why Shopify Is the Top Platform for Selling Online

Shopify stands out as the leading eCommerce platform for anyone looking to launch, grow, or scale an online business and the numbers back it up. In Q1 2025 alone, Shopify reported strong revenue growth and record profitability, crediting the ongoing success of its merchant ecosystem as a key driver (Shopify Q1 2025 Earnings).

Its user-friendly interface allows you to set up a professional-looking store in hours, not weeks with no coding required. The platform integrates seamlessly with Google Ads, supports dozens of payment providers, and offers a wide selection of customizable themes, making it easy to sell to customers anywhere in the world.

As your business grows, Shopify’s app ecosystem gives you access to thousands of tools for marketing, fulfillment, subscriptions, loyalty programs, and more. Built-in analytics help you understand what’s working, and flexible customization options ensure your store evolves with your brand, not against it.

For first-time founders and seasoned sellers alike, Shopify removes the technical friction so you can stay focused on what really matters: selling great products and building something that lasts.

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What to Sell on Shopify: Top 200+ Best Products to Sell on Shopify in 22 Niches in 2025 

Not all products are created equal when it comes to online sales. The categories below are trending, high-demand, and beginner-friendly which are perfect for Shopify store owners looking to launch or expand with confidence. For each, you’ll find practical examples and a real Shopify store to spark your inspiration.

1. Skincare products

Skincare continues to dominate Shopify stores in 2025 thanks to high repeat purchase rates, strong community potential, and wide room for niche positioning (e.g. anti-aging, acne care, clean beauty). Many products are compact and ideal for DTC brands or subscriptions.

Popular products in this space include:

• Vitamin C serum
• Retinol night cream
• Hyaluronic acid moisturizer
• Clay detox mask
• Cleansing balm
• Niacinamide toner
• Under-eye cream
• SPF facial sunscreen
• Exfoliating pads
• Calming facial oil

Shopify store example: Herbivore Botanicals offers a curated selection of natural skincare products and has built a loyal customer base through clean branding and targeted product lines.

2. Vitamins and supplements

Vitamins and supplements offer strong margins and subscription potential, making them a top pick for recurring revenue. Shoppers are seeking wellness solutions across immunity, digestion, sleep, and energy – and Shopify makes bundling and upselling easy with the right apps. 

Trending products:

• Multivitamins
• Ashwagandha gummies
• Vitamin D3 + K2
• Magnesium capsules
• Collagen powder
• Pre- and probiotics
• Hair, skin & nails formulas
• Melatonin sleep gummies
• Greens blends
• Omega-3 softgels

Example store: Vital Proteins – a Shopify-powered wellness brand known for clean, functional supplements and strong lifestyle content.

3. Makeup

Makeup remains among best products to sell on Shopify to make money for both established brands and indie startups. With a visual, tutorial-friendly product line, makeup sells well via Instagram, TikTok, and influencer marketing. Shopify supports flexible bundling, shade variations, and product upsells. 

Trending products:

• Liquid foundation
• Tinted moisturizers
• Cream blush
• Lip oils and glosses
• Brow gels
• Setting sprays
• Waterproof mascara
• Eyeshadow palettes
• Highlighters
• Color-correcting primers

Example store: Mented Cosmetics – a Shopify store known for inclusive makeup made for deeper skin tones and clean formulations.

4. Men’s grooming kits

The men’s grooming market continues to grow, driven by interest in skincare, beard care, and clean grooming essentials. Bundled kits are especially popular as gifts or subscriptions. This category works well with lifestyle content and loyalty programs. 

Trending products:

• Beard oils
• Exfoliating face scrubs
• Shaving cream
• Post-shave balms
• Beard combs & brushes
• Charcoal face wash
• Anti-aging serums
• Hair pomade
• Nose/ear trimmers
• Travel-friendly grooming sets

Shopify store example: Beardbrand – a Shopify store that sells premium beard care and men’s grooming kits with a strong brand voice and content strategy.

5. Bath & body essentials

Bath and body products offer sensory appeal, high giftability, and strong potential for private labeling or handmade branding. These products pair well with wellness themes and limited-edition drops. Many Shopify stores in this space succeed by focusing on scent, ingredients, or sustainability. 

Best products to sell on Shopify:

• Whipped body butter
• Shower steamers
• Body scrubs (salt or sugar-based)
• Natural deodorant
• Shea soap bars
• Body wash gels
• Bath salts
• Loofahs & exfoliating gloves
• Hand creams
• Aromatherapy body oils

Example store: Barefoot Venus – a Shopify store known for its indulgent bath and body products, bold packaging, and botanical-based formulations.

6. T-shirts & graphic tees (POD-friendly)

T-shirts are among most profitable products to sell online for beginners, especially with print-on-demand (POD) services like Printify or Printful. This niche thrives on niche targeting, viral designs, and community appeal. No inventory or upfront investment makes it ideal for side hustlers.

Trending products:

• Minimalist quote tees
• Vintage-style graphics
• Hyper-niche humor shirts
• Zodiac sign designs
• Matching couple tees
• Custom pet photo shirts
• Political or social statement tees
• Anime-inspired prints
• Nostalgic Y2K graphics
• Oversized streetwear tees

Example store: Pop Chart – a Shopify brand offering infographic-inspired designs across apparel and home goods with a strong visual identity.

7. Activewear & workout gear

Activewear blends fashion, function, and lifestyle, making it one of the most resilient product categories on Shopify. Customers often seek comfort, performance fabrics, and flattering fits. This niche supports repeat sales and influencer-led marketing.

Trending products to sell on Shopify:

• High-waisted leggings
• Seamless sports bras
• Biker shorts
• Compression tops
• Performance tanks
• Workout hoodies
• Scrunch-bum leggings
• Zip-up activewear sets
• Gym bags
• Resistance bands

Example store: AYBL – a Shopify-based fitnesswear brand known for stylish, affordable activewear designed for women.

8. Jewelry (including personalized pieces)

Jewelry offers high margins, low shipping costs, and strong emotional appeal – especially when personalized. It performs well on social media, and shoppers often buy multiple items or sets. It’s great for both handmade and POD-style sellers.

Best products to sell on Shopify:

• Nameplate necklaces
• Birthstone rings
• Minimalist hoop earrings
• Engraved bracelets
• Zodiac pendants
• Lockets
• Layered chains
• Adjustable cuffs
• Pearl chokers
• Custom handwriting jewelry

Example store: Mejuri – a Shopify brand known for everyday fine jewelry and a modern, content-driven shopping experience.

9. Kids’ clothing

Kids’ apparel is a fast-moving niche with loyal, repeat customers. Parents look for comfort, safety, cute designs, and easy care. Seasonal drops, matching sets, and milestone outfits drive steady demand, especially on social and via bundles. 

Top-selling products online:

• Organic cotton bodysuits
• Graphic baby tees
• Gender-neutral sets
• Milestone birthday outfits
• Matching family pajamas
• Kids’ jogger sets
• Cartoon-themed hoodies
• Seasonal knitwear
• Printed leggings
• Swimwear with UV protection

Example store: Caden Lane – a Shopify store offering stylish, high-quality baby and toddler clothing with personalized options.

10. Seasonal apparel (coats, hats, holiday wear)

Seasonal apparel enables merchants to capitalize on year-round demand spikes, from cozy winter essentials to festive holiday collections. These items drive urgency and are ideal for limited-time drops, gift guides, and bundle promotions. 

Best products to sell on Shopify in this niche:

• Puffer jackets
• Holiday-themed sweaters
• Sherpa-lined hoodies
• Beanies and knit hats
• Matching holiday PJs
• Raincoats and trench jackets
• Halloween costumes for kids
• Ugly Christmas sweaters
• Fleece-lined leggings
• Themed socks and mittens

Example store: Tipsy Elves – a Shopify brand specializing in quirky, seasonal clothing with strong holiday branding.

11. Scented candles and essential oils

Scent-based products are perfect for self-care, gifting, and relaxation. Candles and oils are lightweight, easy to brand, and often handmade or small-batch, making them ideal for Shopify stores focused on lifestyle or wellness.

Trending products:

• Soy wax candles
• Wood wick candles
• Essential oil roller blends
• Lavender sleep sprays
• Citrus-scented energizing oils
• Candle + crystal combos
• Scented wax melts
• Personalized candle labels
• Eucalyptus oil for diffusers
• Seasonal scents (pumpkin, pine, vanilla)

Example store: Paddywax – a Shopify store offering artisan candles with thoughtful scent stories and gift-friendly packaging.

12. Drinkware (tumblers, mugs, water bottles)

Drinkware is a versatile niche that works well for personalization, gifting, and everyday use. It’s easy to bundle, low-risk to ship, and perfect for print-on-demand or custom engraving models. Many Shopify stores succeed by targeting niche communities or aesthetics. 

Most profitable products to sell online on Shopify:

• Insulated tumblers
• Glass water bottles with sleeves
• Ceramic mugs with quotes
• Custom name mugs
• Reusable travel cups
• Motivational time-marked bottles
• Minimalist coffee mugs
• Stanley-style water jugs
• Collapsible silicone cups
• Wine tumblers

Example store: Simple Modern – a Shopify-based brand known for sleek, high-performance drinkware and customizable designs.

13. Home decor (wall art, organizers, lighting)

Home decor products combine visual appeal with lifestyle branding. They’re perfect for niche stores focused on aesthetics, minimalism, or seasonal living. Many sellers succeed by offering custom, handmade, or drop-ship-friendly items. 

High demand products to sell on Shopify:

• Framed wall prints
• Floating wall shelves
• Boho-style macrame
• LED strip lights
• Minimalist wall clocks
• Decorative vases
• Entryway organizers
• Renter-friendly peel & stick wallpaper
• Custom name signs
• Tabletop lamps

Example store: Haus & Hues – a Shopify store known for trendy, affordable wall art with a focus on modern interior aesthetics.

14. Home office equipment (desks, accessories)

Home office gear continues to sell well on Shopify, especially with the rise of hybrid work and remote teams. These products fit naturally into DTC and niche lifestyle branding, with opportunities for bundling and upselling. 

Trending products:

• Standing desks
• Ergonomic office chairs
• Desk pad organizers
• Monitor risers
• Cable management kits
• Laptop stands
• Minimalist pen holders
• Under-desk footrests
• Ring lights for video calls
• Keyboard wrist rests

Example store: Grovemade – a Shopify brand offering beautifully crafted office accessories focused on design, productivity, and workspace setup.

15. DIY crafts & art supplies

Craft and hobby products thrive on Shopify thanks to strong niche communities and content-friendly marketing. These products are ideal for stores that educate, inspire, and upsell through bundles, tutorials, and kits. 

Trending products:

• Candle-making kits
• Watercolor paint sets
• Polymer clay packs
• Calligraphy starter kits
• Embroidery hoops and threads
• Resin art supplies
• Scrapbooking paper & tools
• Macrame rope bundles
• DIY jewelry-making kits
• Sketchbooks and markers

Example store: Craftamo – a Shopify store that sells premium art supplies while building community through creator content and tutorials.

16. Phone accessories (cases, chargers, stands)

Phone accessories are bestsellers on Shopify due to global demand, low shipping costs, and strong upsell potential. With endless niches (aesthetic, functional, protective), this category works great for both branded and dropshipping models. 

Trending products:

• MagSafe-compatible cases
• Wireless charging pads
• Adjustable phone stands
• Waterproof phone pouches
• Custom photo phone cases
• Pop grips
• Camera lens attachments
• Anti-peep privacy screens
• Phone cleaning kits
• Magnetic car mounts

Example store: Peel – a Shopify brand offering ultra-thin, minimalist phone accessories with a premium look and feel.

17. Smart home devices (smart plugs, lights, doorbells)

Smart home gadgets are gaining traction on Shopify as consumers look to upgrade convenience and security. These products often come with higher price points and strong tech appeal, making them ideal for bundled offers or gift guides. 

Trending products:

• Wi-Fi smart plugs
• Smart light bulbs
• Video doorbells
• Motion sensor night lights
• Smart thermostats
• Voice-activated switches
• LED light strips with app control
• Smart blinds controllers
• Security cameras
• Smart garage door openers

Example store: Wyze – a Shopify-powered smart home brand offering affordable, well-reviewed gadgets for home automation and security.

18. Wearable tech (fitness trackers, smartwatches)

Wearable tech is a growing category on Shopify, with strong buyer intent and high average order values. These products appeal to fitness, productivity, and lifestyle audiences which are great for DTC brands or curated tech shops. 

Trending products:

• Fitness trackers with heart rate monitor
• Smartwatches with sleep tracking
• GPS running watches
• Bluetooth-enabled rings
• Posture-correcting wearables
• Clip-on fitness monitors
• Wearable UV sensors
• Smart glasses
• Health-focused earbuds
• Smart jewelry for stress tracking

Example store: Altitude Sports – a Shopify-powered outdoor and tech retailer offering a wide range of wearable fitness gear and lifestyle tech.

19. Pet products (toys, accessories, grooming)

Pet products are always top selling products on Shopify. Pet owners love discovering new, cute, and functional items and they tend to be loyal repeat customers. This niche is ideal for branding, bundling, and even subscriptions. 

Best products to sell on Shopify:

• Durable chew toys
• Personalized pet collars
• Grooming gloves
• Slow-feed bowls
• Pet travel carriers
• Calming beds
• Dog raincoats
• Cat towers
• Natural pet shampoos
• Themed pet bandanas

Example store: Wild One – a Shopify brand known for its modern, color-coordinated pet essentials designed for both style and function.

20. Eco-friendly items (sustainable home goods, apparel)

Sustainable products have strong appeal among conscious consumers and are a great fit for value-driven Shopify brands. These items often work well in bundles or as part of a minimalist lifestyle store. The niche also supports powerful storytelling and branding. 

Trending products:

• Reusable beeswax food wraps
• Bamboo toothbrushes
• Compostable phone cases
• Organic cotton tote bags
• Refillable cleaning sprays
• Biodegradable trash bags
• Reusable makeup remover pads
• Stainless steel straws
• Eco laundry sheets
• Hemp-based clothing

Example store: Package Free – a Shopify store that curates zero-waste products and educates shoppers on low-impact living.

21. Personalized digital products (custom prints, downloads, templates)

Personalized digital products are a low-overhead, high-margin option on Shopify, especially for gifting occasions like birthdays, weddings, and milestones. They’re easy to deliver, require no inventory, and can be sold globally with instant fulfillment.

Trending products:

• Custom star map printables
• Personalized couple illustrations
• Editable wedding invitations
• Custom Spotify plaque files
• Pet portrait digital downloads
• Baby milestone posters
• Custom resume templates
• Name wall art
• Printable affirmation cards
• Personalized gift tags and labels

Example store: Design My Party Studio – a Shopify-based digital shop offering editable templates for events, gifts, and home decor.

22. Subscription boxes (beauty, snacks, hobbies)

Subscription boxes are one of the best things to sell on Shopify to build recurring revenue on Shopify. With the right niche, they deliver convenience, surprise, and long-term customer value. They work especially well when tied to lifestyle, self-care, or community-based interests. 

Trending products:

• Monthly skincare or beauty kits
• International snack boxes
• Book-of-the-month clubs
• Kids’ craft kits
• Coffee or tea subscriptions
• Candle-of-the-month
• Wellness and mindfulness boxes
• Fitness supplements
• Stationery or journaling kits
• Pet treat boxes

Shopify store example: Bokksu is a standout Shopify subscription service delivering curated Japanese snacks monthly. With nearly one million snacks shipped worldwide, Bokksu has built a recurring customer base through themed boxes, engaging unboxing experiences, and reliable curation.

These product categories offer a strong starting point, but success on Shopify takes more than just following trends. If you’re still figuring out your niche, focus on what aligns with your audience, your business model, and the kind of experience you want to create. The right combination of product, positioning, and store design is what truly sets you apart in 2025.

At LitOS, we help turn your product ideas into high-performing Shopify stores, designed to convert, built to scale. Want to see what that looks like in action? 

Explore our portfolio here →

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Which Products Are No Longer Trending?

Not every product holds its momentum. Some items that once saw explosive growth have now faded due to saturation, shifting consumer interest, or lack of differentiation. Here are a few products that no longer perform well on Shopify in 2025:

• Socks (especially basic or low-margin ones). The market is crowded, and price competition is fierce, making it tough for new stores to stand out or profit.
• Posters and generic wall art. These products face heavy competition from big-box retailers and print-on-demand giants, and generic designs rarely catch attention.
• Lip stain (oversaturated beauty subcategory). The beauty market moves quickly, and lip stains, once a breakout hit, are now oversupplied with little differentiation.
• Matcha kits (declining after 2023 spike). Matcha had a moment, but interest has cooled, and demand has normalized.
• Fidget spinners and similar one-off trends. Viral, novelty products can generate quick sales but tend to fade fast and leave sellers with unsold inventory.
• Generic power tool accessories. This niche is dominated by established brands, with low margins and little room for newcomers.
• Unbranded phone grips. Without a unique design or branding, these products are easily found elsewhere for less, leading to a race to the bottom on price.
• Non-personalized mugs or t-shirts (without a niche hook). Simple, unbranded versions of these classics rarely sell well unless they tap into a specific audience or trend.

Note from LitOS: Products like these can still work if they’re part of a specific niche or bundled into a broader brand story – but on their own, they’re tough to scale for new Shopify stores in 2025.

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How to Select the Best Products to Sell on Shopify

The best Shopify products combine demand, profitability, and low operational risk. Here’s how to vet your ideas with more certainty before you commit to inventory, ads, or store setup.

1. Analyze trends on marketplaces

First off, let’s start with where people already shop. You can visit Amazon Best Sellers, Etsy Trending, AliExpress Hot Products, and TikTok Shop’s Weekly Rankings to look for high demand products to sell:

• Products that are new, not oversaturated
• A spike in reviews within the last 30-60 days
• Variations in style, price point, or packaging

For example, on TikTok Shop, if a certain aesthetic (like “coquette” or “clean girl”) is trending, you can check what products are tagged in viral videos such as scrunchies, lip oils, lace gloves, etc.

If sellers in the niche are rapidly gaining followers or social proof, it’s a sign the product has momentum not just past popularity.

2. Use Google Trends and product research tools

You can also use Google Trends to check demand over the last 12 months ideally, you want:

• A steady upward curve (not a sharp spike and drop)
• Regional interest in markets you plan to target
• Past performance during key sales periods (e.g. Q4, back to school)

Then plug your shortlist into tools like:

• DSers or Zendrop – to check supplier options and pricing
• Sell The Trend – to monitor what’s gaining traction in dropshipping
• Exploding Topics – to discover early-stage niches before saturation

If search volume is flat, erratic, or spiked once then dropped, it’s likely not worth building a brand around.

3. Evaluate profit margins and shipping costs

A trending product means nothing if it doesn’t leave room for profit. Before you commit, calculate the potential margin using this basic formula:

Profit Margin (%) = (Selling Price – Total Cost) / Selling Price × 100

Where:

• Selling Price = What you’ll charge the customer
• Total Cost = Product cost (COGS) + Shipping + Packaging + App fees + Transaction fees

For example: 

• Selling price: $35
• Product cost: $10
• Shipping: $5
• Shopify + payment fees: ~$2.50
• Total cost = $17.50
• Profit = $17.50 → Margin = (35 – 17.5) / 35 × 100 = 50%

You can aim for a minimum of 60-70% gross margin if you’re running paid ads or offering discounts regularly. Or else, aim for at least a 30% gross profit margin to ensure you cover marketing, platform fees, and still make a profit. Products with higher margins are easier to scale and leave more room for promotions or discounts.

Let’s calculate your margins using Shopify’s free Profit Margin Calculator or third-party tools like Oberlo’s profit calculator to make sure your pricing leaves enough room for profit.

4. Check seasonality and ccompetition

Let’s again head to Google Trends or Exploding Topics and search your product idea with time filters like “past 5 years” or “past 12 months.” You’re looking to confirm:

• Is this an evergreen product?
• Does demand peak and fade seasonally?
• When do most sellers enter or exit the niche?

Then analyze competition:

• Search the product on Shopify stores, Etsy, and Google Shopping
• Look for differentiation gaps, could you target a different demographic, aesthetic, or use case?
• Check ad libraries (Facebook Ads Library, TikTok Creative Center) to see how other brands position the same product

A saturated product can still win if you position it better or attach it to a focused brand story (e.g., clean skincare for Gen Z travelers vs. generic face wash).

There’s no perfect product, but there is a smart process. What matters is making informed, low-risk decisions early: look at the data, know your margins, and understand your market. 

A product that’s easy to launch, ship, and scale beats a “viral” trend that fades quickly. The goal is to build something sustainable so take your time, trust the process, and focus on long-term growth.

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Best Products to Sell on Shopify: FAQs

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Final Words: What You Sell Matters, But So Does How You Sell It!

There’s no single product guaranteed to make your store a success, but how you approach product selection, research, and branding makes all the difference. The most successful Shopify entrepreneurs don’t just chase trends; they choose products they understand, price them smartly, and build a store experience customers love

The right product gives you potential, but the right store unlocks performance. What you sell is only half the equation. If your storefront doesn’t match your product, your message, or your audience, you’re leaving conversions on the table.

That’s where most new stores get stuck. A generic theme, a slow site, or a misaligned layout can quietly kill conversions, even if the product is great.

At LitOS, we don’t just help you get online; we help you sell smarter. We build Shopify stores that match your product, reflect your brand, and convert your visitors into customers. From one-product launches to full-scale expansions, we design and optimize every part of the experience to support growth.

👉 Ready to launch with purpose? Contact us now →