If you’re wondering how to change Shopify store name, the good news is: it’s quick, easy, and completely within your control. This guide walks you through the exact 3 steps to update your store name, whether you’re rebranding, correcting a mistake, or aligning your store with a new business direction. 

• Step 1: Go to Settings > Store Details
• Step 2: Click Edit next to your store name
• Step 3: Enter your new name and save changes

We’ll also break down what actually changes when you do, what stays the same (like your Shopify domain), and what else you should update to maintain brand consistency.

How to Change Shopify Store Name in Just 3 Steps

If you’re asking how to change store name on Shopify, the process only takes a few clicks. Here’s how to do it step by step.

Step 1: Go to Settings > Store Details

In your Shopify admin dashboard, click Settings at the bottom-left corner of the screen. 

Next, select General (1) from the menu. At the top of the General page, you’ll see the Store details (2) section, which includes your store name, contact email, and billing address.

This is where you can edit your store name.

Step 2: Click Edit next to your store name

In the Store details section, click the pencil icon next to your current store name. A pop-up window titled Edit profile will appear. This is where you can update your store name, email address, and phone number.

Step 3: Enter your new name and save changes

In the Store name (1) field, delete the old name and type in your new one. This is the name that appears on your website and in customer-facing messages. 

When you’re done, click Save (2) in the bottom-right corner of the window to apply the changes.

Your new store name will show up across your Shopify admin, order emails, and some customer communications. You can change it again at any time if needed.

Now you know how to change Shopify store name directly in your account.

Note: This change does not update your Shopify domain (e.g., yourstore.myshopify.com). That’s a separate setting, we’ll cover it below.

Shopify Store Name vs Domain: What You Can (and Can’t) Change

Before you change your domain or other details, it’s helpful to understand what happens when you follow the steps for how to change Shopify store name.

What changes when you update your store name

Your store name is the label that appears in your Shopify admin, as well as in places like customer emails, invoices, and your browser title. You can change this anytime, as often as you like, without affecting your store’s functionality or domain.

Your myshopify.com URL can’t be changed

If you’ve already followed the steps for how to change Shopify store name, you might be wondering whether your store’s domain changes too. Here’s what you need to know.

When you first create a Shopify store, you get a default domain like yourstore.myshopify.com. This domain is fixed and can’t be changed after your store is created. Even if you change your store name, this URL will remain the same in the backend.

You can add a custom domain that matches your new name

If you want your online store to reflect your new brand name in the web address, the best option is to add a custom domain. You can buy one directly from Shopify or connect one you already own from a provider like GoDaddy or Namecheap.

To do this:

1. Go to Settings > Domains
2. Click Buy new domain or Connect existing domain

3. Once added, set your new domain as the primary domain so customers see it instead of the .myshopify.com version

Custom domains not only look more professional, but they also help with branding and SEO.

Let’s watch out for SEO and identity impact

If your original domain is indexed by Google or shared on social media, switching to a new domain can cause a temporary drop in SEO rankings. To protect your traffic:

• Set up 301 redirects from your old domain to the new one
• Update all backlinks and marketing materials
• Notify your customers of the change

Also remember: your store name, domain, and design all contribute to your brand identity. If you change one, it’s a good idea to align the others to avoid confusing your audience. A consistent name across your domain, logo, and email templates builds trust and keeps your store memorable.

What to Update After Changing Your Shopify Store Name

Once you change your store name, it’s important to update a few other things to keep your branding consistent. This helps avoid confusion and makes sure your new name appears everywhere it should.

1. Update your logo and website text

If your old store name appears in your logo or website header, update those files or text right away. You should check your homepage, footer, and any banners to make sure they reflect your new name.

2. Update your business details in Shopify

If you use Shopify Payments, you may need to contact Shopify Support to update your business name on your payment account. Also, you should review your Business settings to make sure your legal business name and billing information are up to date.

3. Update your customer emails and social media profiles

Your store name appears in emails like order confirmations, shipping updates, and abandoned cart messages. Go to your notification settings and update your email content so customers see the correct name. You should also update your name on platforms like Instagram, Facebook, or Google Business if you use them.

Actually, we always recommend to create a quick checklist to review all the places your old name might still appear, especially in apps, integrations, and marketing tools.

If you’re rebranding or updating your Shopify store identity, consider working with a Shopify expert to ensure consistency across design, payments, and communications. At LitOS, we help brands streamline this process, from technical updates to design alignments.

How to Change Shopify Store Name: FAQs

Final Thoughts

Learning how to change Shopify store name is the easy part, but making sure your logo, domain, and emails all reflect that new name takes a little more care.

To maintain brand consistency, it’s essential to review your logos, emails, legal information, and customer touchpoints. A name change is a great chance to refresh your store’s look and feel, just make sure all the pieces fit together.

If you need help rebranding your Shopify store effectively, LitOS is here to support you. We help merchants update their storefront design, domain, and backend setup without losing time or traffic.

Let’s make your brand update seamless →