10 Best Shopify Loyalty Apps in 2025: Boost Retention & Repeat Sales
Customer retention is one of the strongest drivers of long-term growth for any Shopify store. Ads can attract new visitors, but loyalty keeps them returning to buy again. Shopify loyalty apps help you create a points program, referral system, or VIP club that rewards loyal customers for every purchase. These tools encourage repeat sales and build stronger relationships between your brand and shoppers.
LitOS reviewed many Shopify loyalty apps and selected the top ten options that combine useful features, easy setup, and real value for store owners. The list below highlights the best tools to increase customer loyalty and improve your overall store performance in 2025.
How LitOS Tests and Rates Shopify Loyalty Apps
Loyalty apps can appear similar at first glance, yet their real performance depends on how they work inside different Shopify stores. LitOS tested key features using demo stores and reviewed feedback from verified merchants to understand how each app performs in practice.
Not every case can be tested directly, as real stores vary in size, niche, and marketing setup. Some merchants need fast plug-and-play solutions, while others require complex loyalty systems with multiple integrations. This variety is why LitOS focuses on finding apps that show reliable performance across most store types.
Every Shopify loyalty app on this list was reviewed using four clear criteria:
- Ease of use for both merchants and customers
- Core loyalty features such as points, referrals, and VIP tiers
- Integration quality with email, SMS, and Shopify POS
- Overall value compared with competitors in the same price range
The goal is not to list every option available but to highlight apps that consistently deliver results for real Shopify merchants. That balance of fairness and testing forms the base of the LitOS recommendations below.
Implementing the right app is easier when you understand how a Shopify loyalty program actually works at the store level.
10 Best Shopify Loyalty Apps in 2025
LitOS tested multiple Shopify loyalty program apps to find tools that deliver both usability and measurable retention. Each app was assessed for performance, usability, and return on investment. Some are ideal for new stores that want a simple setup, while others suit larger brands that manage complex loyalty systems.
These are among the best loyalty program apps for Shopify, chosen for reliability and features:
| App | Pricing | Core features | Best for |
| Smile.io | Free plan; from $49/mo | Points, referrals, VIP tiers, Klaviyo and POS integration | Small to medium stores that want easy setup and clean design |
| LoyaltyLion | Free plan; from $199/mo | Advanced segmentation, automation, branded loyalty pages | Growing or enterprise Shopify stores needing detailed analytics |
| Yotpo Loyalty & Rewards | Free plan; from $199/mo | Points, referrals, SMS, and review integration | DTC brands using the Yotpo ecosystem for retention and reviews |
| Growave | Free plan; from $49/mo | Loyalty, reviews, wishlists, referrals, UGC | Merchants seeking an all-in-one engagement and retention platform |
| AiTrillion | From $29/mo | Loyalty, email, SMS, affiliate, membership, automation | Stores that want to manage marketing and loyalty in one dashboard |
| Rivo | Free plan; from $49/mo | Loyalty, referrals, VIP tiers, custom design toolkit | Modern DTC brands wanting branded loyalty pages and quick setup |
| Joy Rewards & Loyalty | Free plan; from $24.99/mo | Points, referrals, VIP tiers, POS integration | New or growing stores looking for a simple and stable loyalty tool |
| BON Loyalty & Rewards | Free plan; from $25/mo | Points, VIP tiers, multi-language, Klaviyo integration | Global stores needing multilingual and POS-compatible loyalty setup |
| Appstle Loyalty Reward Program | Free plan; from $10/mo | Points, store credits, referrals, VIP tiers, “Built for Shopify” certified | Shopify-first merchants who want certified, scalable loyalty integration |
| Okendo Reviews & Loyalty | Free plan; from $19/mo | Reviews, surveys, referrals, loyalty, analytics | DTC brands focused on linking loyalty with customer feedback |
1. Smile: Loyalty Rewards Program
Pricing range: Free plan available. Paid plans start at $49 per month.
Smile is one of the most trusted loyalty and rewards program apps in the Shopify ecosystem. The app focuses on simple setup and clear design for both merchants and customers. Reward rules are easy to customize, and loyalty widgets can appear on product pages or checkout. With more than 4,000 reviews on the Shopify App Store, Smile has a strong reputation among small and medium brands.
Key features:
- Points and rewards for purchases, sign-ups, and birthdays
- Referral system that rewards both sender and receiver
- VIP tiers to encourage repeat sales
- Dedicated loyalty pages and branded pop-ups
- Integration with Klaviyo, Shopify POS, Judge.me, and Gorgias
- Supports multiple languages
Considerations: Free plans include limited features and smaller order capacity. Paid plans unlock analytics, deeper integrations, and advanced loyalty tiers.
From our testing and merchant feedback, Smile stands out for reliability and customer experience. It may not offer the most complex automation, but it performs consistently and remains one of the best starting points for any loyalty strategy.
Recommended for: Shopify merchants who need a dependable, easy-to-manage loyalty program with proven results and strong support.
2. LoyaltyLion Rewards and Referral
Pricing range: Free plan available. Paid plans start at $199 per month.
LoyaltyLion is a loyalty and referral platform built for growing Shopify stores. It focuses on customer retention through detailed rewards programs, segmentation, and insights. The app lets merchants design branded loyalty pages and create custom reward rules for purchases, referrals, and reviews. With more than 4,900 reviews, LoyaltyLion has earned strong trust among data-driven Shopify brands.
Key features:
- Fully customizable loyalty and referral pages
- Advanced segments and automation flows
- Integration with Klaviyo, Shopify Flow, ReCharge, and Gorgias
- Analytics dashboard for tracking engagement and lifetime value
Considerations: Pricing is higher than entry-level apps, which may limit access for smaller stores. Most advanced features such as segmentation and automation are available only on paid plans.
Compared with Smile, LoyaltyLion offers deeper customization and stronger data insights. It suits merchants who want more control over program rules and customer segmentation. During testing, setup took longer but produced more detailed analytics once active.
Recommended for: Medium to large Shopify stores that want advanced loyalty analytics, full branding control, and multi-channel automation.
3. Yotpo: Loyalty Rewards Program
Pricing range: Free plan available. Paid plans start at $199 per month.
Yotpo offers a flexible loyalty and rewards platform designed for Shopify merchants who want a connected marketing ecosystem. The app combines loyalty, reviews, and SMS features within the same suite, helping brands increase engagement and repeat sales. It allows merchants to create reward programs without coding and manage customer data through detailed dashboards.
Key features:
- Customizable loyalty programs with points, referrals, and VIP tiers
- Over 20 preset campaign actions to boost engagement
- Integration with Shopify POS, Klaviyo, ReCharge, and Gorgias
- Reporting tools for revenue growth, engagement, and redemption data
- Option to connect with Yotpo Reviews and Yotpo SMS for unified retention
Considerations: The setup is straightforward, but advanced reports and multi-channel features are available only on higher-tier plans. The ecosystem works best when paired with other Yotpo tools.
Compared with LoyaltyLion and other Shopify loyalty apps, Yotpo feels more integrated with marketing automation and customer reviews. It is ideal for brands that already use Yotpo’s ecosystem or plan to manage retention, reviews, and SMS within one platform. Our testing found its interface smoother, though less customizable than LoyaltyLion for deep segmentation.
Recommended for: DTC brands and mid-sized Shopify stores that want a loyalty program linked directly to reviews, SMS, and other retention tools.
4. Growave: Loyalty and Wishlist
Pricing range: Free plan available. Paid plans start at $49 per month.
Growave is an all-in-one retention platform that combines loyalty, reviews, referrals, wishlists, and user-generated content in a single system. The app focuses on helping Shopify merchants build loyalty and community through engagement tools that work together across the customer journey. Its dashboard is clear, and integration with Shopify Plus and POS makes it suitable for both DTC and B2B stores.
Key features:
- Loyalty, referrals, reviews, and wishlists in one app
- Customizable branding and loyalty page design
- Integration with Klaviyo, Omnisend, PushOwl, and Gorgias
- Analytics and reports to track reward performance
- Dedicated CRM and responsive 24-hour support
Considerations: The interface covers many features, so setup may take longer for new users. Free plans include limited customization options.
Compared with Yotpo, Growave delivers a broader toolkit for loyalty and engagement but without the same depth in analytics or automation. It works best for merchants who want to centralize reviews and loyalty in one affordable platform. During our review, Growave stood out for its strong customer support and clean integration with Shopify Plus stores.
Recommended for: Shopify merchants seeking an affordable, all-in-one loyalty and engagement solution that includes reviews, wishlists, and referrals.
5. Ai Loyalty, Email, SMS, Review
Pricing range: Paid plans start at $29 per month. A free trial is available.
AiTrillion is among best Shopify loyalty apps that includes loyalty programs, email and SMS campaigns, reviews, memberships, and affiliate tools. It replaces multiple apps with a unified dashboard that helps Shopify merchants manage retention, communication, and automation in one place. The app is built for stores that want to scale with data-driven insights and reduce costs from using separate tools.
Key features:
- Loyalty programs that reward purchases, referrals, and engagement
- Email and SMS automation with audience segmentation
- Membership and affiliate management options
- Pop-ups, countdowns, and push notifications for engagement
- Integration with Shopify POS, PageFly, ReCharge, and Gempages
- Detailed reports and analytics for campaigns and rewards
Considerations: The range of features can feel overwhelming at first, and setup may take time for merchants new to automation. The best results come when using several modules together.
Compared with Growave, AiTrillion delivers a stronger focus on automation and omnichannel marketing to help retain customers and improve lifetime value. It suits merchants who want to handle loyalty, retention, and communication from one platform instead of managing separate apps. During testing, AiTrillion showed consistent performance and responsive support, especially for email and loyalty workflows.
Recommended for: Mid-sized to large Shopify stores that want to automate marketing and loyalty management through a single integrated platform.
6. Rivo: Loyalty Program, Rewards
Pricing range: Free plan available. Paid plans start at $49 per month.
Rivo offers a modern, customizable referral program and loyalty platform designed for growing Shopify stores. The app focuses on fast performance, visual branding, and flexibility for both loyalty and referral rewards. Merchants can launch programs with prebuilt templates or use the Rivo Developer Toolkit for full customization. With more than 1,000 positive reviews, Rivo is becoming a trusted choice among DTC brands.
Key features:
- Points, referrals, and VIP tier rewards
- Branded loyalty pages and pop-ups
- Advanced styling controls with custom CSS and fonts
- Integration with Klaviyo, Shopify POS, and Gorgias
Considerations: The free plan covers essential loyalty features but limits advanced branding and analytics. Upgrading unlocks design control and deeper reporting.
Compared with AiTrillion, Rivo focuses more on clean design and ease of use rather than automation depth. It is ideal for merchants who value a fast, on-brand loyalty experience with minimal setup. During testing, the interface felt lightweight and well-optimized for Shopify’s latest themes.
Recommended for: Small and mid-sized Shopify brands that want a visually modern loyalty program with strong support and easy customization.
7. Joy Loyalty Program & Rewards
Pricing range: Free plan available. Paid plans start at $24.99 per month.
Joy Loyalty is a flexible customer retention app built for Shopify merchants who want a clean, customizable rewards experience. It supports points, referrals, VIP tiers, and memberships while offering smooth checkout integration. Merchants can create personal reward programs for purchases, birthdays, or social actions such as sharing and referrals. With more than 1,400 reviews and a 4.9 rating, Joy has become a trusted option among small and mid-sized stores.
Key features:
- Points, referrals, and VIP tier rewards
- Custom loyalty page and widget branding
- Integration with Shopify POS, Klaviyo, and Judge.me
- Real-time analytics and reward tracking
Considerations: Lower plans include basic loyalty functions, while advanced POS loyalty and checkout extensions are available only on higher tiers.
Compared with Rivo, Joy provides a simpler loyalty experience with strong stability and support. It focuses on essential retention features rather than complex customization. During testing, Joy stood out for its ease of installation and responsive support team, making it one of the most beginner-friendly loyalty tools in this list.
Recommended for: New and growing Shopify stores that want a dependable, easy-to-manage loyalty solution with clear pricing and responsive assistance.
8. BON Loyalty Program & Rewards
Pricing range: Free plan available. Paid plans start at $25 per month.
BON Loyalty is a flexible rewards platform that helps Shopify merchants build loyalty through points, referrals, and VIP tiers. The app supports multiple languages and integrates smoothly with Shopify checkout, POS, and key marketing tools. It focuses on simplicity, offering quick setup, a clean dashboard, and friendly support for merchants who want a ready-to-launch loyalty program.
Key features:
- Points and rewards for purchases, referrals, and reviews
- VIP tiers with accelerated points
- Custom loyalty page with branded widgets
- Integration with Klaviyo, Shopify Flow, and PageFly
- Multi-language support for global stores
Considerations: The app delivers core loyalty functions well, but advanced analytics and enterprise-level customization require higher-tier plans.
Compared with Joy, BON provides a similar beginner-friendly experience but adds more flexibility for multi-language and cross-border stores. Its support team is quick and detailed, which makes it a good choice for merchants outside major English-speaking markets. During testing, BON felt intuitive and stable, especially when managing both online and POS-based rewards.
Recommended for: Small and medium Shopify stores that need a reliable loyalty app with strong language support and smooth POS integration.
9. Appstle Loyalty Reward Program
Pricing range: Free plan available. Paid plans start at $10 per month.
Appstle, a Built for Shopify solution, is also one of the best loyalty apps for Shopify Plus merchants. Its dashboard allows stores to manage all loyalty aspects from one place, and it connects seamlessly with Shopify POS and major marketing tools.
Key features:
- Points, referrals, store credits, and cart redemption
- VIP tiers and milestones for repeat buyers
- Integration with Klaviyo, Omnisend, and Shopify Flow
- Dedicated analytics dashboard and customer segmentation
- Works smoothly with other Appstle products like Subscriptions and Memberships
Considerations: While setup is straightforward, merchants who run multiple Appstle tools may need time to adjust workflows and analytics connections.
Compared with BON, Appstle focuses more on depth and integration across Shopify’s ecosystem. Its “Built for Shopify” certification adds reliability and performance assurance. During testing, the app worked efficiently across checkout and POS without slowing store speed, making it one of the best options for merchants seeking strong technical compliance and scalability.
Recommended for: Growing Shopify stores that want a certified, multi-feature loyalty program tightly integrated with Shopify’s native tools and ecosystem.
10. Okendo: Reviews & Loyalty
Pricing range: Free plan available. Paid plans start at $19 per month.
Okendo is a customer marketing platform that combines reviews, referrals, quizzes, surveys, and loyalty programs in one place. The app helps Shopify merchants turn satisfied buyers into brand advocates through interactive feedback tools and rewards. With a 4.9 rating and over 1,000 reviews, Okendo is recognized for its fast interface, seamless Shopify integration, and high-quality customer support.
Key features:
- Customizable post-purchase and on-site review formats
- Reward system for referrals and product engagement
- Unified customer profiles that connect reviews and loyalty data
- Integration with Klaviyo, Gorgias, Shopify POS, and Flow
- Advanced analytics for engagement and conversion tracking
Considerations: Okendo offers strong performance but may be more expensive for smaller stores that only need basic loyalty features. Its full value appears when used with its review and survey tools.
Compared with Appstle, Okendo emphasizes engagement through user-generated content and customer feedback rather than traditional point systems. It suits brands that want to connect loyalty directly to reviews and insights. During testing, the interface felt polished and fast, with advanced data reporting that benefits scaling DTC brands.
Recommended for: Shopify merchants focused on building loyalty through reviews, referrals, and customer feedback within one platform.
These ten reward apps represent the most reliable and widely used options for Shopify merchants in 2025. Each one offers a different balance of features, integrations, and pricing to match stores of every size. From simple point systems to full-suite automation platforms, these Shopify loyalty apps can help you retain customers, increase repeat orders, and build long-term brand trust.
How to Set Up and Make the Most of a Shopify Loyalty App
A customer loyalty program works best when planned with clear goals and tested across the customer journey. Each step below helps you build a program that fits your store’s style and keeps shoppers engaged.
Here are the quick steps:
- Choose and install your preferred loyalty app from the Shopify App Store.
- Customize point rules and rewards based on customer actions such as purchases, sign-ups, or referrals.
- Promote your program on your homepage, in email campaigns, and during checkout.
- Track redemptions and performance to adjust reward tiers and improve results over time.
Shopify Loyalty Apps: FAQs
How do mobile apps support Shopify loyalty programs?
Most Shopify loyalty apps integrate directly with Shopify POS and mobile storefronts. Customers can earn and redeem rewards on phones, tablets, and in-store devices without any extra setup.
What is the best Shopify app for loyalty and rewards?
Smile.io and LoyaltyLion are two of the most popular choices for Shopify merchants. Both combine flexible rewards, referrals, and analytics to help increase repeat sales.
Which loyalty app helps boost DTC brand visibility and conversion?
Yotpo and Okendo are strong options for DTC brands. They connect loyalty programs with reviews, referrals, and UGC to build trust and improve conversion rates.
How can I set up a points-based loyalty program on Shopify?
You can install a loyalty app, define earning and redemption rules, and promote the program through your website and marketing channels. Regular updates and clear reward messaging keep customers active and engaged.
Final Words
A well-chosen Shopify loyalty app can turn one-time shoppers into long-term customers. Each option in this guide brings unique strengths, from simple point systems to full loyalty ecosystems with automation and analytics that help increase sales.
The right choice among best Shopify loyalty apps depends on your goals, store size, and existing tools. You should focus on features that fit your brand and make it easy for customers to engage. With the right setup, loyalty programs can strengthen relationships, boost repeat purchase, and build lasting growth for your Shopify store.
Build loyalty that drives repeat sales on Shopify!
At LitOS, we help merchants create stronger customer connections with seamless loyalty and retention systems. From choosing the right Shopify loyalty app to setting up points, referrals, and VIP rewards, our team ensures your program engages customers and keeps them coming back.
CONTACT US
