As your eCommerce businesses continue to grow and expand operations, only a complex website can ensure the customer experience. At this stage, a power set of Shopify Plus features is all you need.

In this article, LitExtension – #1 Shopping Cart Migration Expert will highlight how each feature allows merchants to supercharge their business to the next level. Here are the headings:

• Shopify Plus introduction for newcomers.
• A detailed Shopify Plus features list.
• Should you upgrade to Shopify Plus?

No more beating around the bush; it’s time to dive in!

Shopify Plus Migration Made Easy With LitExtension

Our team of experts can safely transfer your business data, products, customers, and orders to unlock more growth in this promising eCommerce platform. Let us provide a customized migration for you!

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Introducing Shopify Plus

1. What is Shopify Plus?

Shopify Plus, developed by Shopify in 2014, aims at businesses with complex databases and high-volume sales on a daily basis. Unlike other standard pricing plans, Shopify Plus offers merchants additional enterprise-grade features, higher storage limits, and priority support.

From our experience, as a brand grows in size and complexity, Shopify Plus grows right alongside. The Shopify Plus plan features allow us – merchants to continually take our online business to new heights without any limitation.

2. Shopify Plus Pricing

Normally, Shopify pricing plans will vary from $39 to $399/month. However, with the Shopify Plus package, the range starts from $2,000/month since it is specifically designed for large enterprises.

To have the exact number and associated monthly or annual investment, you will need to work directly with a Shopify sales representative for more information.

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Exploring All Shopify Plus Features to Thrive Your Sales

As we have mentioned earlier, Shopify Plus is packed with a wide range of exclusive features for large businesses. It has been upgraded from administrative panels, themes, and apps, even to support channels.

So, let’s see what you’ll get when signing up for this premium version of Shopify!

1. Organization Admin

When you join Shopify Plus, you’ll immediately encounter the Shopify organization admin, a tool for organizational management. What makes it different from the regular Shopify admin panel? Here are the outstanding tools:

• Analytics dashboard: provides high-level performance insights across multiple selling channels in a single view.

• User management: allows store owners to assign permissions, view, and edit users’ information with simple clicks.
• Store management: gives visibility into all stores and the ability to navigate between them seamlessly. This allows A/B testing by leveraging data and Shopify Plus apps between storefronts.
• Billing: streamlines the payment process for multi-store businesses with one invoice for all stores.
• Shopify Flow: offers pre-built workflow templates to help you automate repetitive tasks, thus saving time and resources.

2. Customization Tools

Another “plus” point of Shopify Plus is that it enables you to have a maximum of 100 active themes within your account. This provides the flexibility to experiment with different themes, assess their performance, execute targeted marketing campaigns, and eliminate unnecessary features to enhance overall performance.

Now, it’s time to customize your new theme. If you are using Shopify’s standard pricing packages, you won’t be able to access the source code to adjust every corner of your website.

But worry less because you will love Shopify Plus’s Script Editor. Thanks to its API integration, you will be able to implement custom code without relying on third-party tools. Furthermore, it also offers enhanced control over promotions, special offers, and user-specific discounts.

Then, we have the Checkout Extensibility – one of the most notable Shopify Plus features. Feel free to customize your checkout effortlessly without knowing how to code!

We also recommend trying out its UI extensions, Shopify Functions, and the checkout branding API for an advanced checkout experience. Then, further customize the experience by combining it with tailored incentives like free gifts, rewards, special discounts, and flexible shipping choices.

3. Shopify POS Retail

When signing up for Shopify Plus, you can freely apply the POS Retail tool for both your digital and physical storefronts. In more detail, the Shopify POS Retail will provide you with:

• Enhanced inventory management.
• Daily sales insights coming from all outlets.
• Local pickup and delivery services.
• Standard features of the Shopify POS Lite version.

Normally, this advanced version will charge merchants $79/month when paid annually. And, trust me, this saves up a lot in the long run.

4. Omnichannel Commerce

Store growth always comes with more selling channels, from social media, and marketplaces, to physical retail locations. If not strategically managed, you won’t be able to keep up with all the nitty-gritty of each channel.

Fortunately, the worries are gone with Shopify Plus features called Omnichannel Commerce. It will provide centralized order management, inventory syncing, and customer data across distribution channels.

Moreover, Shopify Plus merchants can market their goods on 20 different social channels online and integrate across 175 countries.

To boost the power of your omnichannel, we suggest integrating with Shopify apps, such as influencer marketing, user-generated content, and product reviews on your website. There are over 8000 options for you, so take advantage of them now!

5. Internationalization

Of course, more shopping channels mean you are reaching a wider audience, coming from across the globe. As a result, globalization features are an indispensable part of your eCommerce journey.

Initially, you can establish up to 9 expansion stores. These Shopify Plus stores mirror the original but can be customized to provide a localized experience for customers with custom domains, such as .com, .au, .in, .uk, etc.

In addition, business owners can seamlessly leverage the platform to facilitate sales in multiple currencies and languages through a single login.

6. B2B eCommerce

For those of you attempting to aim at both wholesale and retail customers, don’t miss out on B2B eCommerce – one of the exclusive Shopify Plus features. It integrates versatile wholesale features directly into your platform, granting access to Shopify Plus’s powerful tools like themes, discounts, functions, and APIs.

This premier wholesale solution allows you to customize the B2B buying experience without costly third-party solutions or complicated setups. You can consolidate your wholesale business in one store or create a separate B2B store.

Some of the intuitive Shopify Plus features include customized pricing, catalogs, payment terms, easy reordering, and a self-service customer portal.

8. Shopify Launchpad

Shopify clearly understands the challenges that businesses face when sales volume is growing at a fast pace. That’s when they created Shopify Launchpad as one of the Shopify Plus features.

Launchpad enables effortless creation, automation, and performance analysis of events, whether it’s a flash sale or product launch. This newfound time can now be allocated to tackling other business priorities or driving innovation.

With Launchpad, you can meticulously plan every campaign task and seamlessly revert changes once the event concludes.

9. Shopify Audience

Shopify offers a solution to the challenges of finding new customers through digital ads with Shopify Audiences, available exclusively on Shopify Plus.

Here’s how it can benefit you:

• Enhance ad performance

By tapping into sophisticated algorithms, it creates the ideal audience for your store, drawing from millions of purchase intent signals. Thanks to its commerce insights, you can cut ad costs and target more relevant buyers.

• Expand your ad strategy

It is a perfect assistant to grow your campaigns across various marketing channels to boost performance at scale. At every stage of your marketing funnel, you will gain access to diverse audience options on platforms like Facebook, Instagram, and Google.

• Ensure accurate measurement

From your business management hub only, you can evaluate audience performance with precise conversion attribution. This is a great chance to optimize and expand your ads, aiding in informed decision-making.

10. Unlimited Staff

Growth and profitability often entail an expanding team to oversee various aspects of your online store operations. Hence, it’s common for multiple staff members to require access to the admin dashboard.

With Shopify Plus, business owners can easily add numerous team members to the admin dashboard. This facilitates tasks such as overseeing sales promotions, approving customer reviews, updating product pages, and managing orders.

11. Bulk Account Inviter

Encouraging customers to create accounts is a strategy to foster loyalty. With accounts, your customers won’t need to input personal information when ordering repeatedly. In the long run, this will enhance their shopping experience and boost revenue.

The Bulk Account Inviter app facilitates the invitation of customers to activate their accounts on your online store. It proves particularly handy following the importation of customer accounts from another platform or a different Shopify store.

12. Shopify Plus Academy

You can hardly avoid the feeling of overwhelm when first upgrading to Shopify Plus. For this reason, we highly recommend checking out the Shopify Plus Academy.

This is your go-to resource for comprehensive eCommerce strategies across vital business areas. You can easily find courses about marketing tactics, business operations, checkout customizations, etc.

13. Shopify Plus Partners

An often overlooked advantage of Shopify Plus is its network of specialized partners offering services and app management across diverse industries. These partners undergo specific audit programs mandated by Shopify Plus to attain certification, ensuring they deliver top-tier services tailored to your needs.

14. Launch Team Support

In addition to round-the-clock support, Shopify Plus’s Launch Manager offers continuous personalized assistance, guaranteeing to onboard your company within 90 days or less.

Moreover, you’ll unlock the exclusive Merchant Success Program, offering guidance and training on third-party integrations, products, and platforms to help you achieve your full potential.

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Is Shopify Plus Worth It?

Based on the Shopify Plus features explained earlier, we have confidence that this is the perfect option for many growing eCommerce businesses. While the standard Shopify plans may be sufficient in the early stages, there comes a point where Plus provides a more robust and feature-rich solution.

After we say this, you might be wondering, “When’s the right time to move to Shopify Plus?”. From our point of view, combined with Shopify’s guidelines, you should upgrade to Shopify Plus when you have reached the following milestones:

• Your monthly sales exceed $800,000 or surpass 100 transactions per minute.
• Your endeavor to expand globally demands highly customized websites for individual regions.
• Further third-party app integrations are necessary for seamless website functionality.
• More staff accounts are essential to manage and operate your business.
• Excessive spending on IT, maintenance, and transaction costs.

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Marking Brands Using Shopify Plus for Inspiration

Thanks to a broad range of well-designed Shopify Plus features, multiple businesses have chosen it to build their website. And the stories are left successful!

Join us, and we will unfold one by one to see how Shopify Plus customers have gained success.

1. Gymshark

At just 19 years old, Ben Francis established Gymshark, a prominent fitness apparel and accessories brand, in a UK garage in 2012. The company has nurtured a deeply involved social media community and switched from Magento to Shopify Plus following a disastrous Black Friday event, resulting in remarkable outcomes.

Since the migration to Shopify Plus, the Gymshark team can concentrate solely on brand expansion and exploring inventive products such as energy-boosting fitness apparel and cutting-edge wearables aimed at injury prevention.

Having confidence in Shopify Plus features, Gymshark continues to strive for the better despite its rapid growth. There’s no stopping sign. The company achieved £41 million in sales in 2017, amassing 5.1 million social media followers across 131 countries and emerging as one of the fastest-growing global fitness and apparel brands.

2. Paperlike

Paperlike aimed to enhance the drawing and writing experience on an iPad. Operating within a small team with limited technical expertise, maintaining a highly efficient operating model was crucial. As Paperlike’s sales surged, finding the right balance to meet demand while keeping the team strong became more important.

Today, with only six members in its eCommerce team, including founder Jan Sapper, Paperlike achieves substantial growth figures while adhering to 30-hour work weeks.

How? By leveraging Shopify Plus features like Flow, Scripts, and Launchpad, along with various apps, Paperlike automates the majority of tasks, minimizing human resources. This approach enables Paperlike to operate as a truly global business without compromising its flexible work culture and small team dynamics.

3. Allbirds

Not so many brands in the startup fashion industry have achieved rapid success, like Allbirds, reaching a billion-dollar valuation just two years after its inception. Renowned for its exceptionally comfortable shoes, Allbirds aimed to ensure an equally pleasant retail experience as it transitioned from online to physical stores.

To efficiently manage customer flow within its compact store areas, Allbirds recognized the necessity of expanding and improving its sales channels. That’s when the Shopify Plus support comes into play.

With Shopify Plus features, their point-of-sale and eCommerce systems are integrated, aligning with their core goal of operating as an omnichannel retailer and treating each customer as a unified entity.

4. Daniel Wellington

Daniel Wellington, founded in Sweden in 2011, quickly established a reputation for its classically stylish and simplistic designs across watches and accessories. Producing all categories of items internally, the company aims to stay at the forefront of the attainable luxury market through their dedication to elegant yet affordable offerings reflecting minimalism.

At first, the Daniel Wellington team struggled with balancing the complexity and cost of the tech stack. Fortunately, Shopify Plus features have eliminated the need for extensive internal development, thus significantly reducing labor hours.

Moreover, Daniel Wellington experienced a notable decrease in time-to-market. With Shopify Plus, their complicated website features now only take days or weeks to complete instead of months or years like previously. This streamlined approach facilitated faster decision-making and the ability to pivot swiftly in response to market dynamics.

5. Good American

Since its inception, Good American has experienced extraordinary success. With the support of Shopify Plus features, the brand achieved remarkable milestones.

More specifically, they have generated $1 million in sales on their normal day of operation with flying colors. Not to mention that 9 workflow automation with Shopify Flow has optimized inventory management and product tagging processes.

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Shopify Plus Features: FAQs

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Conclusion

In conclusion, Shopify Plus features can truly transform your eCommerce business. The extensive customization, integration, automation, and optimization are designed to unlock new levels of performance and growth.

As a trusted Shopify partner, LitExtension can ensure a streamlined migration process from any platform to Shopify Plus. Our experts help assess your store’s current needs, plan the migration strategy, and execute the technical transfer of catalog, orders, users, etc. Contact us now for more information!

Also, don’t forget to take a look at our LitExtension blog and join the Facebook community group.