Attirella: LitOS Shopify Rebuild & Visual Experience for Vintage Fashion eCommerce

About Attirella

Attirella is a curated fashion brand that brings vintage clothing back to life, celebrating timeless pieces and expressive style through a modern digital experience. Each product is handpicked, styled, and presented with care, offering shoppers a unique wardrobe rooted in sustainability and story. As their brand evolved, they needed a new Shopify site that captured both the aesthetic and technical demands of today’s eCommerce audience.

Client	Attirella
Country	Australia
Website	https://attirella.com/
Industry	Vintage & Curated Fashion/Vintage Apparel & Lifestyle
Services Provided	Shopify UX/UI Design Shopify Development App Integrations
Project Duration	80 hours
Key features	Interactive Animation with Custom Hover Effects

Client’s Requirements

Migrate the entire store from the previous platform to Shopify
Build a new animated visual interaction that reflects the brand’s artistic direction
Optimize the mobile experience to ensure speed, accessibility, and responsiveness
Add custom functionality to the product detail page and enable gift card purchasing

Challenges We Faced

Attirella’s creative direction included a custom animation effect: a floating floral sparkle that would activate on mouse movement across the homepage. Implementing this required balancing animation performance with load speed, especially on mobile, where resource-heavy effects often slow down the experience.

In addition, the product detail page needed a custom structure to present information in a more dynamic and engaging way, while still supporting backend flexibility. Building a fully responsive, design-rich site without sacrificing Shopify’s performance standards was a top priority throughout the process.

Our Approach & Solutions

Shopify UX/UI Design:

We created a visual framework that supports Attirella’s storytelling approach to fashion. With clean type, artistic spacing, and carefully placed visual elements, we delivered a layout that feels editorial while staying fully shoppable. The design adapts seamlessly across screen sizes, offering a polished experience on both desktop and mobile.
Interactive Animation with Custom Hover Effects:

To reflect the brand’s unique personality, we implemented a custom mouse-hover animation that adds floral sparkle elements to the homepage. The effect was optimized for modern browsers, rendered with minimal load impact, and calibrated to match the brand’s visual tone without overwhelming the interface.
Shopify Development with Custom Product Features:

We rebuilt the site entirely on Shopify, implementing responsive templates for homepage, collections, and product pages. On the product detail pages, we added custom sections to highlight styling notes and product narratives. We also introduced gift card functionality to support gifting and promotional strategies.
App Integrations for Store Operations:

To support Attirella’s daily operations and marketing ecosystem, we integrated a wide range of Shopify apps spanning email, SMS & push marketing, shipping logistics, social commerce, AI-powered content, SEO, booking functionality, and more. Every integration was carefully chosen to align with the brand’s business model while ensuring the site remained lightweight, scalable, and high-performing.

Our Development Process

Discovery phase

We began by analyzing the previous site’s structure, identifying limitations in design flexibility and mobile responsiveness. Through a series of collaborative reviews, we aligned with the Attirella team on brand voice, animation logic, and desired shopping flows; especially for the product detail page and gift card integration.

Development phase

With the discovery process complete, we moved into development: rebuilding Attirella’s storefront on Shopify and implementing the design elements exactly as defined. We developed responsive templates for the homepage, collections, and product pages, with particular focus on speed and consistency across devices.

The custom animation effect was implemented and optimized for both performance and visual accuracy, bringing the brand’s concept to life without affecting usability. We also built out the new product detail layout and enabled gift card functionality, ensuring all key features worked seamlessly within the Shopify ecosystem.

Throughout development, we collaborated closely with the Attirella team to review progress, gather feedback, and adjust as needed, ensuring the final result matched expectations and was delivered on schedule.

Impact & Key Results

Attirella’s new Shopify storefront now combines expressive design with robust functionality. The custom animation adds a playful yet elegant touch to the homepage, elevating the brand’s first impression without sacrificing speed. Product discovery flows are cleaner, the mobile experience is smoother, and customers can now explore the collection and purchase with greater confidence.

With the right blend of visual storytelling and technical performance, the new site not only meets today’s expectations–it sets the stage for brand growth and deeper customer engagement.

Summary

LitOS partnered with Attirella to transform a creative vision into a performant, visually distinctive Shopify storefront. From UX and animations to product structure and integrations, we delivered a boutique eCommerce experience that feels handcrafted, just like the brand’s collections.