Dare2Tri: Shopify Rebuild for a Performance Triathlon Gear Brand

About Dare2Tri

Dare2Tri designs wetsuits, clothing, and accessories developed alongside athletes, making triathlon training and racing accessible to everyone—whether for a super sprint or a full-distance event. Their mission is to combine performance with comfort, ensuring every athlete feels confident in the water and beyond.

Client	Dare2Tri
Country	Netherlands
Website	https://www.dare2tri.com/
Industry	Triathlon & Performance Sportswear
Services Provided	Shopify UX/UI Design Shopify Development App Integrations
Project Duration	70 hours
Key features	Homepage Video Autoplay, Image Sliders, Currency & Language Conversion

Client’s Requirements

Rebuild the website on Shopify while preserving brand identity and performance-focused visuals.
Add new homepage sections for image sliders and autoplay video to enhance storytelling.
Integrate multi-currency and multilingual functionality for global accessibility.

Challenges We Faced

The project required completing a full rebuild within a strict timeline while ensuring the new site performed faster than the previous platform. Adding rich media content like autoplay video and image sliders posed additional performance challenges, especially when combined with integrating currency and language conversion apps. Ensuring speed and seamless functionality across devices was a key priority.

Our Approach & Solutions

Shopify UX/UI Design:

We rebuilt Dare2Tri’s storefront on Shopify with a clean, athlete-driven design that highlights key products and storytelling visuals. The homepage was redesigned to feature immersive video sections and dynamic image sliders, creating an impactful first impression while maintaining fast load times.
Currency & Language Integration:

To support Dare2Tri’s international customers, we integrated apps for multi-currency and multilingual functionality. This ensured a localized shopping experience while keeping the interface simple and intuitive.
App Integrations:

Beyond currency and language tools, we implemented essential apps to streamline backend processes and support the brand’s eCommerce growth without sacrificing site performance.

Our Development Process

Discovery phase

We collaborated with the Dare2Tri team to review their existing platform, plan the new homepage layout, and clarify integration requirements for multi-currency and language functionality. This phase ensured every feature aligned with both the brand’s needs and global audience.

Development phase

We customized the Shopify theme to include new visual sections, optimized video autoplay for speed, and embedded currency and language conversion seamlessly into the storefront. Comprehensive testing was done across browsers and devices to guarantee a fast, consistent user experience.

Impact & Key Results

The new Dare2Tri Shopify site was delivered ahead of schedule and fully aligned with the brand’s vision. The homepage now combines engaging visuals with performance-driven design, while multi-currency and multilingual features make the store globally accessible. Site speed and responsiveness were significantly improved, offering athletes a smooth shopping experience across all devices.

Summary

For Dare2Tri, we delivered a high-performing Shopify storefront designed to inspire confidence in athletes worldwide. With seamless currency and language integration, impactful visuals, and optimized speed, the new site mirrors the brand’s commitment to accessibility and performance.