DIY Jewelry (US): Shopify Redesign for Silvia Findings’ U.S. Expansion

About DIY Jewelry (Silvia Findings US)

After the successful launch of their Canadian site, Silvia Findings returned to us to create a tailored Shopify storefront for the U.S. market—DIY Jewelry. The brand offers high-quality jewelry findings and components to hobbyists, designers, and small businesses looking for reliable materials. This expansion required a refreshed design that mirrored the quality of their products while optimizing the shopping experience for a new audience.

Client	DIY Jewelry (Silvia Findings US)
Country	U.S.
Website	https://diyjewelry.us/
Industry	Jewelry Components & Wholesale Supplies
Services Provided	Shopify UX/UI Design Shopify Development App Integrations
Project Duration	100 hours
Key features	Mega Menu Navigation, Optimized Mobile Layouts, Category-Focused Homepage

Client’s Requirements

Migrate the existing U.S. site to Shopify with a refreshed, modern design.
Build a mega menu for effortless navigation through large product categories.
Optimize the site for mobile to serve a wider audience seamlessly.

Challenges We Faced

The project needed to replicate the polished experience of the Canadian site while adapting it for the U.S. market’s unique product catalog. Creating a mega menu that could organize hundreds of categories without overwhelming users required careful design and development. Ensuring full mobile optimization was another priority, as the majority of their U.S. audience browses on handheld devices.

Our Approach & Solutions

Shopify Development & UX/UI Design:

We rebuilt DIY Jewelry’s storefront on Shopify using a recommended theme as the foundation, customizing it to align with Silvia Findings’ branding while tailoring it for the U.S. market. The homepage was designed to spotlight featured products and key categories, making it easier for customers to discover what they need.
Mega Menu Implementation:

A fully structured mega menu was developed to improve product discoverability. This made navigating the extensive catalog simple and intuitive, reducing friction for both retail and wholesale customers.
App Integrations:

We integrated essential Shopify apps for multichannel selling, B2B features, marketing, customer support, and product filtering. Each integration was optimized for performance to ensure the new visual elements didn’t compromise site speed or usability.

Our Development Process

Discovery phase

We analyzed the existing site’s structure and reviewed the success of the Canadian platform to identify what would work best for the U.S. audience. Together with the client, we mapped out the menu structure, prioritized homepage sections, and planned mobile optimization strategies.

Development phase

We customized the Shopify theme to include a dynamic mega menu, enhanced product/category displays, and optimized layouts for responsive performance. After thorough testing across devices, the site launched with a seamless user experience for U.S.-based shoppers.

Impact & Key Results

The DIY Jewelry Shopify site launched successfully, delivering a smooth, intuitive shopping experience for the U.S. audience. The homepage now highlights key product categories, while the mega menu simplifies navigation for both retail and wholesale users. With a fully optimized mobile layout, the site meets the expectations of today’s shoppers while staying true to Silvia Findings’ established brand identity.

Summary

Following the success of Silvia Findings’ Canadian site, DIY Jewelry (US) became the next step in expanding their online presence. We delivered a Shopify store that mirrors their trusted brand while adapting seamlessly to the U.S. market—complete with a dynamic mega menu, mobile optimization, and an intuitive shopping experience.