Edition Colibri: Shopify Store Development for a Digital Gifting Brand

About Edition Colibri

Edition Colibri curates beautifully designed, personalized gift cards for those who value meaningful gestures wrapped in minimalism. With a strong focus on design, sentiment, and user-friendly digital experiences, the brand needed a reliable Shopify storefront that balanced aesthetics with performance.

Client	Edition Colibri
Country	Austria
Website	https://edition-colibri.com/
Industry	Personalized Gift Cards & Digital Gifting
Services Provided	⬩Shopify UX/UI Design ⬩Shopify Development
Project Duration	80 hours
Key features	Fully Responsive Design, Brand-Aligned UX/UI, Seamless Checkout Experience

Client’s Requirements

Build and launch a Shopify storefront that matches the visual minimalism of the brand
Ensure responsive display and interaction across all device types
Deliver the project within the client’s target timeline

The Challenges

Given the nature of Edition Colibri’s digital-first product line, creating a seamless and elegant browsing experience across all devices was non-negotiable. Our team had to ensure the site retained its clean visual design while optimizing for fast performance and intuitive navigation—especially on mobile. Additionally, we faced a tight deadline that required agile execution and clear communication.

Our Approach & Solutions

Shopify Development & UX/UI Design:

We rebuilt Edition Colibri’s storefront on Shopify with a streamlined, minimalist design that elevates their premium gift card offerings. The layout was crafted with precision—clean lines, intuitive structure, and thoughtful typography—all tailored to enhance product presentation and user flow across both desktop and mobile.
Responsive Optimization:

Given the high mobile engagement, we applied responsive design strategies from the start. Every interaction was tested across various devices and browsers to ensure seamless performance, consistent branding, and a frictionless shopping experience no matter how customers accessed the site.

App Integrations:

We implemented essential Shopify apps to support store functionality, performance, and marketing operations. Each integration was chosen to enhance the backend efficiency without interfering with the storefront’s clean and elegant look.

Our Development Process

Discovery phase

Our team collaborated with Edition Colibri to map out user journeys, review aesthetic references, and identify pain points in their previous system. We focused on aligning design structure and navigation flow with their brand voice, while clarifying all responsive behavior early in the planning stage.

Development phase

With clear direction, we moved into rapid development—building the storefront using best practices for mobile responsiveness, performance, and UI consistency. The final build stayed faithful to the brand’s minimal style while ensuring an effortless, fast-loading experience. We also embedded subtle transitions and visual polish to elevate product browsing and checkout interactions.

Impact & Key Results

The final website not only met the client’s vision but was completed ahead of schedule. Responsive across all screens and enriched with subtle design details, the new Shopify site delivers a premium user experience while preserving the brand’s creative identity. Edition Colibri can now offer their digital gift cards through a high-converting, beautifully built storefront.

Summary

Edition Colibri’s move to Shopify with LitOS resulted in a refined, mobile-optimized store that aligns beautifully with their minimalist branding and digital-first gifting model. Fast, functional, and elegantly designed—exactly how meaningful gifts should be presented.