Lady Black Tie: Shopify Redesign & App Integration for a Formalwear Brand

About Lady Black Tie

Lady Black Tie is a leading fashion retailer specializing in modern formalwear and occasion dresses. With a growing clientele across the U.S. and beyond, their brand is synonymous with elegance, sophistication, and style. As their business evolved, so did their need for a digital storefront that could reflect their brand identity while supporting seamless shopping experiences. That’s when they turned to LitOS.

Client	Lady Black Tie
Country	U.S.
Website	https://www.ladyblacktie.com/
Industry	Formalwear & Special Occasion Fashion
Services Provided	Shopify UX/UI Design Shopify Development App Integrations
Project Duration	80 hours
Key features	Focal Theme Customization & UX/UI Refinement

Client’s Requirements

Redesign and migrate the entire website from the old platform to a new Shopify store.
Build an intuitive mega menu to showcase product categories clearly.
Implement Shopify development and UX/UI enhancements tailored to their formalwear aesthetic.
Seamlessly integrate essential third-party apps to support daily operations.

Challenges We Faced

Our team had to rebuild the site from scratch using the Focal theme selected by the client on the Shopify Theme Store. This required tailoring default components to suit Lady Black Tie’s visual and functional expectations.

Another complexity was integrating a broad set of third-party apps that spanned product display, inventory automation, customer experience, and marketing. Ensuring these apps worked harmoniously with the newly customized theme–without slowing down the storefront–was key.

Our Approach & Solutions

Shopify Development:

We rebuilt the entire site on Shopify, customizing the Focal theme to fit the brand’s refined aesthetic. This included advanced front-end development for banner sliders, refined collection layouts, and stylized product displays that suited formalwear retail.
Shopify UX/UI Design:

A new mega menu was designed to guide users through a wide range of categories–from prom dresses to evening gowns–with minimal effort. Layout consistency and mobile optimization were prioritized, ensuring an elegant and engaging experience across all devices.
App Integrations for Marketing, Inventory & Merchandising:

To enhance store functionality and streamline operations, we integrated a suite of Shopify apps covering marketing, merchandising, fulfillment, and customer experience. Each solution was thoughtfully configured to align with the new design and ensure smooth performance within the customized Focal theme. This allowed the Lady Black Tie team to manage operations with ease while delivering a seamless experience to their customers.

Our Development Process

Discovery phase

We collaborated closely with the Lady Black Tie team to identify branding needs, app preferences, and store structure. This helped shape a strategic roadmap tailored for formalwear eCommerce–where style and structure go hand in hand.

Development phase

From Shopify theme customization to custom UI/UX improvements, our team executed the build in iterative sprints. After each review round, we applied feedback promptly–ensuring we remained aligned with the client’s goals and delivered within the set timeline.

Impact & Key Results

Lady Black Tie’s revamped Shopify storefront now offers a premium, fashion-forward user experience. The elegant design aligns with their brand identity while the new mega menu and optimized layouts enhance usability. With streamlined app integrations supporting marketing and logistics, their operations run more efficiently. Most importantly, the project was completed on time–meeting all expectations and setting the stage for scalable growth.

Summary

At LitOS, we bring together design elegance and technical precision to help brands like Lady Black Tie flourish online. Our mission is to deliver scalable, high-performing Shopify solutions that reflect your identity and drive meaningful results.

If you’re looking to redefine your digital storefront with style and substance, LitOS is your trusted Shopify partner.