Northern Legacy: Shopify Storefront & Custom Feature Development for Men’s Jewelry

About Northern Legacy

Northern Legacy is a leading men’s jewelry brand with a growing customer base spanning both B2B and B2C segments. Their goal was to establish a visually stunning and highly functional website that aligned with their brand’s essence: sophisticated, elegant, and high-class.

Client	Northern Legacy
Country	–
Website	https://nlegacy.com
Industry	Fashion & Apparel
Services Provided	Shopify Store Development Custom Pricing Integration Product Filtering UX/UI Enhancements
Project Duration	60 hours
Key Features	B2B & B2C Pricing Solution, Color-Based Product Filtering, Mega Menu, Scalable UX/UI Design

Client’s Requirements

Create a sleek, engaging, and brand-consistent landing experience to captivate visitors.
Develop structured collection pages and a mega menu to ensure intuitive navigation and effortless product discovery.
Implement a tailored pricing solution that addresses the distinct needs of both B2B and B2C customers.
Introduce a robust filtering system that enables users to search and sort products by color.

The Challenges

“Shopify does not natively support differentiated pricing for B2B and B2C customers, requiring third-party integration to achieve dynamic pricing. Ensuring seamless compatibility and performance was crucial to prevent slowdowns or usability issues.

Additionally, Shopify lacks built-in support for color-based product filtering, making it necessary to develop a custom metafield solution that maintains speed, accuracy, and responsiveness across product categories.”

Our Approach & Solutions

Custom Pricing System for B2B & B2C:

Litos.io configured and optimized the B2B Wholesale Solution app by BSS, allowing dynamic pricing adjustments for different customer groups. We customized the app’s rules to display accurate pricing throughout the shopping journey, including at checkout, while minimizing any impact on site speed.
Advanced Product Filtering by Color:

To implement color-based filtering, we leveraged Shopify metafields and integrated them directly into collection page templates. Each filtering element was optimized for speed and responsiveness, ensuring a smooth shopping experience on all devices.
Scalable UX/UI Design & Navigation:

We designed a visually striking Shopify storefront that captured Northern Legacy’s premium aesthetic. The mega menu and structured collection pages made product discovery effortless, creating an intuitive and engaging browsing experience.

Impact & Key Results

After working with Litos, Northern Legacy now has a B2B & B2C pricing system that simplifies wholesale and retail transactions, making it easier for customers to view and purchase products at the right pricing level.

The introduction of a custom color-based filtering system has significantly improved product discovery, allowing customers to find what they need faster and more intuitively.

With a refined and scalable UX/UI design, the store now provides a seamless shopping experience that aligns with Northern Legacy’s premium brand identity, increasing engagement and conversions.