Plush Krush: Shopify Store Redesign with Curated Collection & Product Filtering

About Plush Krush

Plush Krush is a U.S.-based fashion brand redefining affordable luxury with chic handbags and accessories for everyday style. Their collections balance trendy silhouettes with accessible pricing, making statement pieces available to all. To better present their growing catalog and elevate the online experience, Plush Krush needed a Shopify storefront that highlighted curated collections while making product discovery simple and intuitive.

Client	Plush Krush
Country	United States
Website	https://plushkrush.com/
Industry	Affordable Luxury Handbags & Accessories
Services Provided	Shopify UX/UI Design Shopify Development App Integrations
Project Duration	85 hours
Key features	Curated Collection Pages, Advanced Filters, Responsive Product Layouts

Client’s Requirements

Migrate the existing website to Shopify with a refreshed, fashion-forward design.
Build well-structured collection pages, an advanced filter system, and enhanced product page layouts.

Challenges We Faced

We needed to customize a team-recommended Shopify theme to align with Plush Krush’s stylish, boutique-like aesthetic. At the same time, integrating filters and organizing multiple collections required careful planning to maintain a clean, easy-to-browse layout. Ensuring the site remained fully responsive across devices was critical for their mobile-heavy audience.

Our Approach & Solutions

Shopify Development & UX/UI Design:

We rebuilt Plush Krush’s storefront on Shopify with a modern, editorial-inspired design that highlights key collections and featured products. The product pages were enhanced with a layout that emphasizes detail shots and styling inspiration, creating a boutique experience online.
B2B System Implementation:

To simplify browsing, we developed curated collection pages and an intuitive filter system, allowing customers to quickly sort products by style, color, and category. This streamlined the shopping journey while keeping the interface stylish and user-friendly.
App Integrations:

We integrated essential Shopify apps to support backend workflows, improve merchandising, and enhance the frontend experience. All integrations were optimized to run seamlessly within the updated theme, ensuring smooth performance.

Our Development Process

Discovery phase

We collaborated with the Plush Krush team to define their visual priorities, map out how collections should be structured, and identify which filtering options would be most useful for shoppers. This blueprint guided both design and functionality decisions.

Development phase

We customized the theme with new layouts for collection and product pages, built the advanced filters, and refined the site for responsive performance. Detailed QA testing ensured every section looked polished and functioned seamlessly across devices.

Impact & Key Results

The new Shopify storefront for Plush Krush launched successfully, offering curated collections, advanced filters, and a sleek product browsing experience. The site now performs beautifully on mobile and desktop, combining style with functionality for a more engaging customer journey.

Summary

This Shopify rebuild for Plush Krush transformed their online store into a polished digital storefront with curated collections and effortless navigation. The result is a stylish, high-performing platform that supports the brand’s growth and enhances the shopping journey.