Samhober: Shopify Migration for a Bespoke Tie & Accessories Brand

About Samhober

Samhober is a heritage menswear brand specializing in handcrafted silk ties and bespoke accessories. Known for timeless elegance and meticulous craftsmanship, the brand serves discerning customers who value quality over trends. To better showcase their curated collections and improve product discovery, Samhober needed a modern Shopify storefront with advanced filtering for an elevated shopping experience.

Client	Samhober
Country	U.S.
Website	https://samhober.com/
Industry	Luxury Men’s Ties & Accessories
Services Provided	Shopify UX/UI Design Shopify Development App Integrations
Project Duration	95 hours
Key features	Custom Collection Filtering, Optimized UX, Speed-Focused Build

Client’s Requirements

Migrate the existing store to Shopify while maintaining brand identity and product hierarchy.
Implement a custom filtering system on collection pages to simplify navigation for customers.

Challenges We Faced

The biggest challenge was creating a sophisticated yet simple filter system that could handle a wide range of tie styles, colors, and materials without overwhelming users. At the same time, the site needed to remain lightweight and fast—especially since luxury shoppers expect a seamless experience. With a tight delivery schedule, every feature had to be carefully planned and executed without delays.

Our Approach & Solutions

Shopify Development & UX/UI Design:

We migrated Samhober’s store to Shopify, redesigning the storefront with a minimal, refined look that mirrors the brand’s classic style. The collection pages were restructured for better readability, and product layouts were enhanced to highlight details like fabric, texture, and craftsmanship.
Custom Collection Filtering:

To improve navigation, we developed a custom filter system tailored for Samhober’s product catalog. Customers can now filter ties by color, pattern, and material with ease—helping them find the perfect piece faster while keeping the interface clean and intuitive.
App Integrations:

We added essential apps to enhance backend operations and optimize the storefront experience. All integrations were configured to work seamlessly without affecting site speed or design consistency.

Our Development Process

Discovery phase

We analyzed the existing website and product taxonomy to determine the best way to implement detailed yet user-friendly filtering. This phase included aligning with the client on design preferences, identifying potential performance risks, and finalizing the migration roadmap.

Development phase

After planning, we customized the Shopify theme to support advanced filters, optimized the collection layouts, and ensured smooth transitions across the storefront. Rigorous testing was done on various devices to guarantee both functionality and speed before launch.

Impact & Key Results

The new Shopify store for Samhober launched ahead of schedule, with a streamlined filtering experience that makes product discovery effortless. The refreshed design enhances the luxury appeal of the brand while maintaining fast load times, offering customers a frictionless path from browsing to checkout.

Summary

With a tailored filtering solution and a sleek Shopify migration, we helped Samhober bring their handcrafted ties to life online. The result is a faster, more intuitive storefront that captures the brand’s timeless elegance and delivers a premium shopping experience.