SilviaFindings: Shopify Rebuild with B2B Integration for a Jewelry Supply Brand

About SilviaFindings

SilviaFindings is a trusted supplier of high-quality jewelry findings and components for jewelers and designers across North America. Known for precision, variety, and craftsmanship, the brand serves both retail customers and B2B partners who require reliable sourcing. To support their growth, they needed a redesigned Shopify storefront that could serve two distinct audiences—streamlining retail shopping while also enabling a seamless B2B purchasing system.

Client	SilviaFindings
Country	Canada
Website	https://silviafindings.com/
Industry	Jewelry Components & B2B Wholesale
Services Provided	Shopify UX/UI Design Shopify Development App Integrations
Project Duration	125 hours
Key features	B2B Integration, Advanced Mega Menu, Custom Animations

Client’s Requirements

Migrate and redesign the existing website on Shopify for a cleaner, more modern experience.
Build a scalable B2B system for wholesale customers, integrated directly into the storefront.
Enhance the site with interactive animations and a well-structured mega menu for easy product discovery.

Challenges We Faced

This project required blending retail and wholesale functionality into one unified platform without confusing the user experience. We had to build the storefront on a recommended theme while customizing it extensively for B2B workflows. Adding animations and a mega menu while ensuring full responsiveness and speed optimization across all screen sizes was another key challenge.

Our Approach & Solutions

Shopify Development & UX/UI Design:

We rebuilt SilviaFindings’ website on Shopify with a fresh, professional design tailored to both individual customers and wholesale buyers. The layout was modernized for better product presentation, and interactive animations were added to highlight featured categories and promotions. A structured mega menu was introduced to simplify navigation through the brand’s extensive catalog.
B2B System Implementation:

Using the BSS B2B Solution app, we integrated a wholesale system that allows registered business customers to access tiered pricing, quick order forms, and exclusive product availability. This setup streamlined wholesale operations while keeping the retail shopping experience intact.
App Integrations:

To support multichannel selling, inventory management, and customer engagement, we integrated essential Shopify apps for marketing, fulfillment, reviews, filtering, and wishlist functionality. All apps were configured to work harmoniously with the redesigned theme, maintaining both performance and visual consistency.

Our Development Process

Discovery phase

We collaborated with the SilviaFindings team to understand their dual retail-and-B2B workflow, define the desired user journey, and plan the site structure. This phase focused on mapping how wholesale buyers would interact with the platform while ensuring regular shoppers still enjoyed a smooth experience.

Development phase

We customized the chosen Shopify theme, implemented the mega menu, added visual animations, and integrated the B2B system. Careful optimization and device testing were conducted to ensure fast load times and seamless functionality across all screens.

Impact & Key Results

The redesigned SilviaFindings Shopify site successfully combines retail and wholesale experiences in a single platform. The B2B system now allows wholesale customers to easily browse, access specialized pricing, and place bulk orders, while the general storefront remains simple and intuitive for regular buyers. With improved design, better navigation, and enhanced performance, the site is now a scalable solution for future growth.

Summary

For SilviaFindings, we delivered more than a redesign—we built a Shopify platform that bridges retail and wholesale seamlessly. The result is a polished storefront with a robust B2B system, optimized performance, and an experience tailored for jewelers, designers, and wholesale partners alike.