Shopify Development & UX/UI Design: We rebuilt Plush Krush’s storefront on Shopify with a modern, editorial-inspired design that highlights key collections and featured products. The product pages were enhanced with a layout that emphasizes detail shots and styling inspiration, creating a boutique experience online.
Curated Collections & Product Filtering: To simplify browsing, we developed curated collection pages and an intuitive filter system, allowing customers to quickly sort products by style, color, and category. This streamlined the shopping journey while keeping the interface stylish and user-friendly.
App Integrations: We integrated essential Shopify apps to support backend workflows, improve merchandising, and enhance the frontend experience. All integrations were optimized to run seamlessly within the updated theme, ensuring smooth performance.
Discovery phase: We collaborated with the Plush Krush team to define their visual priorities, map out how collections should be structured, and identify which filtering options would be most useful for shoppers. This blueprint guided both design and functionality decisions.
Development phase: We customized the theme with new layouts for collection and product pages, built the advanced filters, and refined the site for responsive performance. Detailed QA testing ensured every section looked polished and functioned seamlessly across devices.
