Samhober

Samhober is a heritage menswear brand specializing in handcrafted silk ties and bespoke accessories. Known for timeless elegance and meticulous craftsmanship, the brand serves customers who value quality over trends. To better showcase its curated collections and improve product discovery, Samhober needed a modern Shopify storefront with tailored filtering.

Migrate the existing store to Shopify while maintaining brand identity and product hierarchy. Implement a custom filtering system on collection pages to simplify navigation for customers.

The central challenge was creating a sophisticated yet simple filter system for a wide range of tie styles, colors, and materials without overwhelming users. The storefront also needed to remain lightweight and fast. A tight delivery schedule required careful planning and execution.

Shopify Development & UX/UI Design: LitOS migrated the store to Shopify and redesigned the storefront with a minimal, refined look reflecting the brand’s classic style. Collection pages were restructured for readability, and product layouts emphasized fabric, texture, and craftsmanship.

Custom Collection Filtering: A filtering system tailored to the catalog helps customers browse ties by color, pattern, and material while keeping the interface clean and intuitive.

App Integrations: Essential apps were configured to support backend operations and the storefront experience, with attention to site speed and design consistency.

Development Process: During discovery, LitOS analyzed the existing website and product taxonomy, aligned design preferences with the client, identified performance risks, and finalized the migration roadmap. Development included theme customization, collection layout optimization, and testing across devices before launch.

The project case study reports an ahead-of-schedule launch with streamlined filtering and a refreshed design that reflects Samhober’s luxury positioning. The migration focused on fast loading and a smoother path from browsing to checkout.

Summary: A tailored filtering solution and refined Shopify storefront brought Samhober’s handcrafted ties into a more intuitive online shopping experience while preserving the brand’s timeless identity.