WooCommerce Review: Is WooCommerce Good in 2024? Pros & Cons

WooCommerce is currently one of the best eCommerce platforms, and that is not going to change anytime soon. However, “Whether WooCommerce is THE ONE for your business?” is still a big question. That is exactly why we are doing this WooCommerce review today.

To help you make up your mind about whether WooCommerce is your optimal solution, we will provide you with:

• Is WooCommerce Good?;
• WooCommerce pros & cons analysis;
• Detailed analysis of WooCommerce features;
• Best WooCommerce websites for your inspiration;
• Potential eCommerce alternatives to WooCommerce.

Without further ado, let’s get right into it!

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Is WooCommerce Good?

WooCommerce began its life as the creation of two developers, Mike Jolley and James Koster, who were hired by WooThemes. It worked on the replication of an existing eCommerce plugin called Jigoshop. In September 2011, the result was the first release of WooCommerce.

In 2015, WooThemes and WooCommerce were acquired by Automattic, an operator of WordPress and a core contributor to the WordPress software. Since then, WooCommerce has worked as an eCommerce plugin for WordPress. The latest version of WooCommerce platform, WooCommerce 8.4, was released on December 12, 2023, after tons of hard work from the WooCommerce team.

As of 2023, there are over 6.3 million live online store websites using WooCommerce (Source: BuiltWith). The platform also receives multiple good WooCommerce customer reviews all over the world on Capterra. This clearly shows the platform’s effectiveness in helping merchants boost their online sales.

So how does WooCommerce work?

From our WooCommerce review process, we find that this platform adds eCommerce functionalities to your WordPress website, making it a selling place. Thanks to its open-source nature, you can get endless customization possibilities over the design or functionality of your store. The upfront cost is rather lower than other eCommerce solutions that require you to pay for monthly subscriptions.

For multichannel sellers, WooCommerce allows easy integration with the world’s largest marketplaces via API like WooCommerce Etsy integration or WooCommerce eBay integration for easier management.

If you are wondering why use WooComerce for eCommerce stores, one of the possible reasons is that you have a lot more control over what and when you spend than with other hosted platforms, as you may see via WooCommerce vs Shopify or BigCommerce vs WooCommerce.

Already in Love with Woocommerce?

If you are intending to migrate to WooCommerce, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, and seamlessly with utmost security.

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WooCommerce Pros and Cons Analysis

Below is a table summarizing all the pros and cons of WooCommerce that we have gathered over 10 years via this WooCommerce review.

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As you may see, this platform seems not to be an optimal choice for non-techies since it requires a steep learning curve. Both setting up a store and ongoing maintenance are quite complicated, so poor coding can expose security and functionality flaws in the site.

Nevertheless, it may be a sweet spot for users who want to create anything in their own style yet have a tight budget at the beginning if they have already equipped a light set of technical knowledge.

What is more, if you have already owned an active WordPress blog and you want to monetize it through selling physical or digital products, WooCommerce seems like a seamless and logical fit.

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Pricing

A notable WooCommerce advantage over other eCommerce platforms is that this WordPress plugin is free to download and install. But is WooCommerce free? If not, how much does WooCommerce cost?

While working on this WooCommerce review in terms of WooCommerce pricing, we discovered that there is more than one WooCommerce fee to pay to run an online store on this platform. It includes WooCommerce mandatory costs (hosting, domain, themes, shipping, etc.) and WooCommerce optional costs.

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WooCommerce mandatory costs

Hosting & Domain

Hosting is a service of providing the computer equipment and software for a website on the internet and making it available for people to see. Choosing the right one among many prevalent WooCommerce hosting providers is a crucial decision since it has a significant impact on your site performance.

Depending on the hosting provider and the WooCommerce basic features you need, you will have to pay different prices. In general, the estimated WooCommerce fee of hosting ranges from $5 to $30. You can check out Cloudways – one of the most reliable hosting providers at the moment for a reasonable plan.

Your domain name is another important WooCommerce cost you’ll have to bear. There are two ways you can buy a professional domain name: purchasing from your hosting providers or from domain registrars. Please keep in mind that buying a domain from a private seller can be much more expensive, so via this WooCommerce review, we recommend you choose the domain directly from the two we mentioned earlier.

Themes

When building your website on WooCommerce, it’s essential to pick a suitable theme that goes along well with your brand personality. You can find the best WooCommerce themes from its official store, WordPress Plugin Directory, or other third-party theme providers.

There are two payment options for the themes: a monthly subscription at $0 – $79, or a one-time payment which mostly starts from $200. Our WooCommerce review on this is that you should balance both the price and your brand’s aesthetic to make the decision.

Security

Secure Sockets Layer (SSL) certificate, which encrypts sensitive information between a customer’s browser and your server, is very important for online stores. In most cases, an SSL certificate is provided for free by your host. If your host doesn’t provide a free option, the cost varies between $8/year to $65/year.

Consider using your web hosting’s DNS service, but for better results, host your domain on a reputable DNS hosting provider’s name servers.

Shipping & Payments

WooCommerce transaction fees of 2.9% + $0.3 per transaction, plus other payment processing costs, are also worth noting!

WooCommerce optional costs

You may also include some optional WooCommerce fees like tools for customer experience, marketing, or hiring developers for extra work. Since these are optional, the price will differ based on your specific requirements while setting up your WooCommerce store.

Ease of use

WooCommerce’s open-source nature requires you to install, manage updates, keep backups, and optimize everything all by yourself. Based on our experience and testing while conducting this WooCommerce review, this eCommerce platform requires a certain level of knowledge to use or a willingness to spend some time learning. Basically, WooCommerce is harder to use than other hosted platforms like Shopify or Wix eCommerce.

Despite not having those drag-and-drop customizing tools, the WordPress dashboard is quite user-friendly. Via a side control panel, it allows you to create, edit, and customize your website layout with as little coding as you want. If you already know what building a WordPress site is like, using WooCommerce is not much of a difference.

Themes & customization

Choosing a suitable theme plays a vital role in the WooCommerce setup process. A stunning design and outstanding performance contribute remarkably to the value of your site. Fortunately, you can easily pick an impressive theme at the WooCommerce theme store for both free and premium designs.

What’s best, WordPress themes are compatible with WooCommerce so you can extend your selections with 10,000+ available themes in the WordPress Theme Directory. There are numerous free options to choose from, or you can go with a WordPress premium theme, starting from $29.99.

Besides these in-house options, you can also select from a wide range of stunning themes made by other third parties, such as ThemeForest.  If you don’t know which is the perfect fit for your business, we tested and picked a few of the best WooCommerce themes to try out for yourself.

Over and above, you can switch to another theme if the one you’ve chosen no longer meets your requirements. However, in order not to lose your content, we recommend you take precautions before starting the switch. In other words, we mean you have to strictly follow WooCommerce’s guide, which might be a daunting task for some users.

Plugins & Extensions

You can improve your site’s functionality by installing extensions from the WooCommerce extensions store.

Currently, this platform offers over 700 free and paid extensions divided into many WooCommerce plugin features like Store Management, Marketing, Payments, etc. They not only enhance WooCommerce basic features and the appearance of your store but also increase conversions by analyzing customer behavior.

What’s best, as a powerful WordPress eCommerce extention, WooCommerce allows easy access to over 60,000 WordPress plugins. These are all compatible with WooCommerce stores, and you can select suitable extensions based on price, rating, and country. Besides, you can easily check out more detailed features, setup guides, and WooCommerce reviews for every plugin.

eCommerce features

eCommerce features of WooCommerce must be one of the most important factors for online merchants to consider. In this WooCommerce review, we hope to help you clear out all of your doubts.

Inventory management

WooCommerce inventory management feature allows you to manage your stock and track inventory easily. You can handle basic tasks like creating inventory reports and making changes to any part of your products.

Additionally, you can create and manage variable products and add quantities for separated variations. WooCommerce grouped products include the main product and additional items as a neat option for up-selling and better inventory management.

As far as we see, an advantage of WooCommerce is that there are basically no limitations on how many products and variations you can create. However, managing inventory with WooCommerce may require the help of third-party support to bring out the best in your store performance.

Shipping & tax

WooCommerce shipping

As of the writing, this platform offers 3 shipping methods, namely flat rate, free shipping, and local pickup.

• Flat Rate Shipping: Create a standard rate per item, order, or shipping class. Later on, we’ll get into shipping classes some more.
• Free Shipping: If you choose free shipping, you can offer free shipping on any order or set the “Free shipping requires…” field.
• Local Pickup: You can give customers the option to pick up their products at no cost instead of having them delivered.

You can choose whatever works for your business and decide whether to enable debug mode or not. In addition, you can use Shipping classes to group products of similar types or provide different rates for different classes of products.

WooCommerce tax

When it comes to tax, WooCommerce gives users a great deal of control over how tax is implemented.

You can configure settings so that tax is calculated on the shipping address, billing address, our store location. Especially, this platform also provides a free plugin called WooCommerce Tax to automatically calculate tax for your online store based on your location. Moreover, you can benefit from free security, insights, and uptime monitoring.

Payment methods

This eCommerce platform offers broad WooCommerce payment gateway options, including its in-house payment solution designed only for WooCommerce stores. This payment plugin is free to download, with no setup or monthly fees.

According to our WooPayments review, your customers will be able to securely make payments through credit or debit cards. You can increase conversions by allowing them to pay you directly without leaving your store.

That said, if you need more remarkable features, there are over 80+ additional payment processors available as extensions.

WooCommerce analytics

WooCommerce analytics provides detailed reports about your revenue, orders, products, categories, coupons, taxes, downloads, and stock.

Start by navigating to Analytics in your dashboard, you will be able to view and export data in charts and graphs for a wide assortment of information. You can further customize your reports for specific product types and categories. Moreover, WooCommerce also enables you to export your orders and products in CSV format to import into spreadsheets.

Via this WooCommerce review, if you need even more insights, we suggest tools like Google Analytics, a compelling tool that provides you with information on your website’s visitors. WooCommerce Google Analytics enables you to integrate your new store with Google’s platform and keep track of your site performance from your dashboard.

Specifically, it allows you to track users’ behavior, discover which products interest them most, or determine what they’re looking for.

Multisite

Next in our WooCommerce review, WordPress Multisite is a powerful feature for creating a network of eCommerce sites, blogs, or online stores. In fact, WooCommerce is compatible with WordPress Multisite, meaning that you can certainly create a WooCommerce Multisite where each site in the network can be an online store.

With WooCommerce Multisite, you will be able to sell different products in each country and set the currency for each store while managing all sites in the network simultaneously. By that, your orders are kept separated, which makes it easier to manage and track all your distinctive orders.

Multichannel sales & POS integrations

This platform also integrates with other eCommerce platforms to gain more functionalities. There are many types of WooCommerce integrations, such as listing your WooCommerce products on eBay, adding Shopify’s Buy Now button to WooCommerce, etc. These will help you make the most of the advantageous WooCommerce features from many big players in the eCommerce field.

For example, if you integrate your WooCommerce store with Amazon, a popular online marketplace, you will receive some significant benefits. Marketplaces not only bring you more customers but also provide various tools to support your business. Furthermore, integrating your online store with one of the most popular marketplaces helps to gain more trust from customers around the world.

If you are looking for a great POS system for your online business, there are plenty of free options on the WooCommerce extension store. They come with all the features you need to run a successful business and do not require any monthly subscription fees or installation costs. WooCommerce POS, OliverPOS, WePOS, and Square are among the most powerful WooCommerce plugins that add free POS plans for your store.

Dropshipping

This platform is one of the best choices for your dropshipping business thanks to 3 main reasons:

• Reasonable cost: To start a WooCommerce dropshipping business, you need to pay for hosting, a domain name, themes, and add-ons.
• No product restriction: Luckily, WooCommerce is an open-source platform which means you have full control over your website. Terms or policies of WooCommerce won’t affect your decision about what your store sells. You sell any items as long as they are legal in your current country and customers’ location.
• High customizability: One of the biggest WooCommerce’s advantages is high flexibility thanks to being an open-source platform. From setting up to managing your online store, you won’t be controlled by any third parties. That’s why you can build and design your online business until you feel satisfied with it.

The initial steps to build an appealing dropshipping store on WooCommerce are not straightforward for beginners or non-coders. With this detailed guide about building a WooCommerce dropshipping from scratch, everything turns out easier.

SEO & marketing features

Being the most powerful plugin on WordPress – known for its Content Management System, SEO, and Blogging features is something store owners should focus on in this WooCommerce review.

WooCommerce SEO

WooCommerce stands out thanks to its built-in SEO features, helping you to easily optimize all website pages for enhanced results on search engines. These contain content editing, permalink, meta description, 301 redirects, etc. At the same time, WooCommerce also offers numerous SEO plugins that allow you to optimize your store.

As a WordPress plugin, WooCommerce extends your business’s possibilities with the robust creation and management of blogging. Doing this, not only does it improve your website’s rankings but also the entire customer experience. Via blog posts, your visitors can gain more knowledge about your products.

You can easily create a blog for WooCommerce by clicking the Posts category and adding one right from the WordPress Admin dashboard. Still, you need to apply some effective strategies to increase your website’s SEO results. 

WooCommerce marketing

Discount & coupons

Coupons are a perfect way to offer discounts to your customers and promote sales. WooCommerce allows you to choose one of three discount types, namely percentage discount, fixed cart discount, and fixed product discount. Furthermore, you can add restrictions and limits for the coupon in the “Coupon data” tab.

In our analysis and review, WooCommerce coupons are useful but limited in features. They do offer category discounts, scheduling, and restrictions to emails, to name a few great additions. If you want to create flexible promotions for more sales, some of the most WooCommerce reviews plugins are WooCommerce Coupon Campaigns, WooCommerce Points and Rewards, etc.

Email marketing

WooCommerce allows you to collect addresses from your site visitors and send them specific emails based on their accounts and orders. This is one of the key factors that enable you to successfully create an email marketing campaign. When it comes to styling and design, WooCommerce’s default templates come in plain text as well as HTML, and they are applied for a wide range of email clients.

Meanwhile, this platform also provides many add-ons like Newsletter subscriptions, etc, in order to send automatic and personalized emails to increase customer loyalty as well as incentivize recurring purchases.

Besides, you can also set up abandoned cart recovery. It empowers you to create multiple follow-up emails and schedules to send to customers who have added the items to their carts but left without purchasing.

Mobile application

Not all eCommerce platforms allow you to easily manage your store when you’re on the road. What really sets WooCommerce different is your ability to run the business from its mobile application. All you need is a stable internet connection, you will be able to add products, reply to emails, etc, from your mobile device. 

Not to mention, switching between multiple stores only requires a few simple taps. As you can see, everything related to your business is in the palm of your hand. Say goodbye to worries during vacations!

Security & support

Last to mention in our WooCommerce review is the security and support features of the WooCommerce eCommerce platform.

WooCommerce security

It’s easy to lose sight of security in the hustle and bustle of launching your store, but it’s important. Keeping your store’s data safe should be a top priority from the very start. Good site security starts with a good host and domain, so you must take care of them.

Generally speaking, WooCommerce is quite safe when letting you create two-step authentication. It’s a system where you use two of the three possible factors to prove your identity instead of one. Thanks to that, you don’t have to be worried much when your password accidentally falls into the hand of strangers.

With WooCommerce, you also will be in charge of PCI compliance which is a set of actionable rules to encourage the broad adoption of consistent data security measures around the world with an aim to reduce credit card fraud. You have to strictly follow 12 core requirements to make your website PCI compliant.

However, as we tested while conducting the WooCommerce review, you may have to confront security issues when a 3rd party app is involved. Hosting and themes are also risky if you don’t pay enough attention to improving your site security.

WooCommerce support

Due to its open-source nature, WooCommerce doesn’t allow the customer to keep in touch with this platform through live chat or email. However, you may get support from various sources, including:

• WooCommerce Docs;
• FAQs section to provide answers to the most common questions;
• Community forum.

By taking part in the discussion, you can gain information on how other users have solved issues you are currently struggling with, but keep in mind that the answers given are, most of the time, not official.

However, WooCommerce’s support service doesn’t cover its products supplied by third parties who are not its resellers or third-party products and services. In other words, this platform only supports products sold on WooCommerce.com.

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Best WooCommerce Websites for Your Inspiration

After reading our WooCommerce review, you may want to ask, “What are the most outstanding WooCommerce examples?”. We have just the right answer for your reference when building your own website. Let’s dive into it!

1. Porter and York

Porter and York is a famous meat store, allowing customers to order online and the product will be delivered to their doorstep in under 48 hours. They have used a custom-made WordPress theme and integrated it with Google Analytics for the most effective results while managing their WooCommerce website.

As you can notice, Porter and York focuses on high-quality product photography in advertising. Just looking at their website can make you feel hungry already!

2. R.E.D.D Superfood Energy Bars

Peanut butter boost, mint chocolate, and salted caramel are just a few of the interesting and tasty flavors available in R.E.D.D.’s plant-based protein bars.

The website immediately attracts site visitors to the product’s aesthetics by showcasing its tasty energy bars, which are wrapped in bright, eye-catching colors. In addition, adding some movement to the top of their landing page is a wonderful strategy for grabbing the attention of visitors.

3. Strandberg Guitars

The Strandberg Guitars website is sleek and contemporary. The black, white, and green color palette is the hallmark of this style.

We love how the guitars’ specifications and characteristics are laid out in plain view on their respective product websites. The addition of testimonials from satisfied customers is a wonderful touch. Links to their social media profiles and contact information (email, phone number) may be found below the fold of the webpage. After that, the web page ends with a collection of artistic films, including guitar playing.

4. Good Dye Young

Paramore’s Hayley Williams and Brian O’Connor created the cruelty-free, vegan hair color company Good Dye Young. The company values originality, imagination, and freedom of speech among its employees and customers.

The website, much like its products, is loud and brash, yet it serves to spread the brand’s message of self-love via individual expression. With vibrant imagery and moving advertisements, this site is a breeze to explore.

5. Studio Job

Studio Job has some great advice if you want your WooCommerce store to truly stand out from the crowd.

At first glance, the comic book style is quite original. The high-end kitch art goods on sale are complemented with a whimsical and enjoyable eCommerce website design scheme. Images, films, and animations are stitched together to make up the site. It may seem strange at first, but when contrasted to more conventional website layouts, it serves as a welcome change of pace.

6. Protest

Protest offers bikinis and swimwear for a wide range of customers, from men, women to children. The blue and white color scheme of this site is one of its many strengths. Additionally, it stands out thanks to the one-of-a-kind provision of cycling, surfing, and snowboarding apparel lines.

If you’re in the market for a swimsuit or other water gear, here is the place to go for inspiration after the WooCommerce review. Overall, the design of this website is quite contemporary. The menu items are well-organized and straightforward to find. Moreover, the website also caters to mobile users by being responsive. 

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Potential Alternatives to WooCommerce

In case you need a further comparison to identify the best eCommerce solution for your business, here are some of the best WooCommerce alternatives that you can take into consideration. We have conducted the list from our own experience with these platforms, so you can rest assured that these are legit reviews.

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Final Words

Going this far, we hope that this WooCommerce review with all the necessary features list has cleared out your doubts about the platform.

If you intend to perform WooCommerce migration, we offer a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately and safely. LitExtension – #1 The World Shopping Cart Migration Expert currently supports 200+ carts available in the market.

Feel free to contact us for more information. Or else, browse our Retailer Blog or join our Facebook Community to get more useful eCommerce tips and news.

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WooCommerce Review: FAQs

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