BigCommerce vs Wix: Which Comes Out on Top?

Are you thinking about using BigCommerce or Wix to build your own online store? You’ve come to the right place. In this article, LitExtension – #1 Shopping Cart Migration Expert will provide you with all of the information you need to make an informed decision between BigCommerce vs Wix.

The following paragraphs include:

• BigCommerce vs Wix – Overview
• An in-depth comparison of BigCommerce vs Wix
• BigCommerce vs Wix: Which comes out on top?

Let’s take a look!

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BigCommerce vs Wix: In-depth Comparison

#1. Pricing

One of the most important things to consider when choosing platforms is pricing, so let’s start with BigCommerce vs Wix’s pricing.

BigCommerce Pricing

Currently, BigCommerce offers two types of pricing plans for store owners to choose from, Essential and Enterprise.

While the price of BigCommerce Enterprise varies depending on how much you sell each year, BigCommerce Essential comes in three different monthly pricing tiers.

• Standard: $39/month
• Plus: $105/month
• Pro: $399/month

After creating a store with BigCommerce, you will have a fully responsive site, a one-page checkout, digital wallets, basic SEO tools, and thorough analytics, regardless of the plan you select. And BigCommerce has no transaction fees.

Let’s explore BigCommerce’s 15-day free trial to build your online store, then select the plan that’s best for your business.

Wix Pricing

Like BigCommerce, Wix offers 6 main pricing tiers, each of which is appropriate for a particular type of company and costs between $16 and $159 per month.

Keep in mind that Wix’s free plan enables you to use the platform for free but with restrictions. You’ll only receive a Wix address, limited eCommerce functions, and only 500MB of storage and bandwidth. However, we still recommend you create a Wix account and try out Wix’s features!

#2. Ease of Use

When selecting an eCommerce platform, users with no technical knowledge typically prioritize ease of use. BigCommerce and Wix are both simple website builders that enable store owners to create an eCommerce site in a matter of minutes.

BigCommerce Ease of Use

Your online store can be easily launched and maintained with BigCommerce. It is a fully hosted platform, so you don’t need to install any software or set up hosting to get started.

Before your store can go live, there are 8 essential things you must set up, including the store profile, currencies, payments, store settings, shipping, tax, point of sale, and accounting.

BigCommerce’s user interface is simple to navigate, and everything runs smoothly. However, this platform employs a number of technical terms, that non-technical people may find difficult to understand.

If you’re not tech-savvy, you might need a lot of assistance from Google to understand all the jargon each time you carry out even simple tasks like adding a product.

Wix Ease of Use

Like BigCommerce, Wix also offers the most flexibility for website builders. You can basically drop anything wherever you want using this drag-and-drop site builder.

Wix may initially seem overwhelming and complex to a beginner in website design. To assist you with the initial stages of creating your online store, Wix also provides you with artificial intelligence technologies called Wix ADI and Wix Editor to simplify this process (read more: Wix ADI vs Wix Editor).

Do you want to create a Wix store? You can learn how to build a Wix website from scratch by watching this tutorial video:

#3. Design & Templates

As important as it is for your store to run smoothly, you also want it to be attractive enough from the outside for customers to want to make a purchase. Here are the differences between BigCommerce and Wix’s designing functions and templates.

BigCommerce Design & Templates

Currently, BigCommerce has 15 free themes and 200+ paid themes available in their BigCommerce theme store.

BigCommerce lets you personalize the theme for your store. You can express your creativity with things like colors, fonts, carousels, etc., by using the “Style Editor” feature. More importantly, no coding knowledge is required.

Furthermore, it gives you immediate control over a wide range of options, including background colors, logo placement, the number of featured products, navigation arrow colors, and more.

If you are a developer and confident in your coding skill, feel free to update your theme by working with the CSS and raw HTML.

Wix Templates

You can choose from more than 800 attractive Wix templates. These appealing templates cover a variety of topics and are simple to alter for marketing purposes. You will undoubtedly find the ideal and appropriate template for your store, regardless of the goods or services you plan to offer.

With so many templates available, it may be difficult for you to select a stunning one for your website. Wix offers Wix Editor X, Wix ADI and Editor, which help you set up a storefront using an AI in just a few simple steps.

However, there is a drawback in the form of unchangeable Wix templates. It would be annoying if you want to rebrand your store because whatever you choose in the beginning will follow you through to the end.

When it comes to templates, Ecwid somehow share the same features with Wix. In case you want further insights for BigCommerce comparison, let’s visit BigCommerce vs Ecwid.

#4. App & Integrations

Adding apps and integrations can supplement a limited set of features in any eCommerce platform. Let’s compare the apps and integrations BigCommerce vs Wix could offer in the following sections.

BigCommerce Apps & Integrations

In fact, BigCommerce offers a plethora of apps to help you streamline your business. Currently, there are more than 1200 apps on BigCommerce App Store in 20 different categories like Accounting & Tax, Marketing, Shipping & Fulfillment, etc.

Moreover, BigCommerce allows you to sell products on Facebook, Pinterest, Instagram, eBay, and Amazon. If you want to grow your business beyond the border, please visit LitCommerce to learn more about integrating with other platforms.

Wix Apps & Integrations

On the other hand, Wix does not excel at apps and integrations. Wix App Market currently has around 300 popular web apps divided into 6 main categories: marketing, online selling, services, media & content, design, and communication. They also categorize the apps based on their intended use, such as lead collection or traffic analysis.

Wix Marketing Integrations allow you to connect your website to tools such as Google Analytics, Google Ads, and Facebook Pixel to begin measuring your online campaigns and collecting valuable data.

#5. eCommerce Features

The eCommerce features that can boost your company’s sales are one thing you shouldn’t overlook in this comparison of BigCommerce and Wix.

Inventory Management

BigCommerce Inventory Management

Luckily, BigCommerce includes a robust inventory management system that eliminates the need for additional software. Among its features are stock tracking by SKU, low stock notifications, and individual or bulk stock level changes. To further expand functionality, you can combine BigCommerce with third-party inventory management applications.

Wix Inventory Management

With Wix, you can integrate your preferred inventory management systems with your store using open APIs. Then, everything will be seamlessly and continuously synchronized. As a result, you can both manually set the inventory status for each and automatically track the quantity of a particular product in stock.

Moreover, if you add a different SKU number to each of the variants of a product, such as a different color or size, you can track inventory separately.

Payment Gateways

BigCommerce Payment Gateways

With BigCommerce, you have access to over 65 payment gateways that are already integrated. Big names in the payment processor market like PayPal, Amazon Pay, and Apple Pay are on the list. Even better, BigCommerce doesn’t charge a transaction fee when you use third-party payment processors.

Wix Payment Gateways

Customers can make payments for purchases on Wix through Paypal and credit cards (Stripe, Wirecard), or even offline (in cash or money transfer). Additionally, Wix also provides Wix Payments, which offers a smoother checkout process.

In terms of transaction fees, Wix is different from BigCommerce. Wix applies small charges to every fee processed to your account. For example, credit card payments will be charged 2.9% of the transaction amount plus $0.30 if you are based in the USA, while those from the UK have to bear the fee of 2.1% of the transaction amount plus 0.20 GBP.

#6. SEO & Blogging

SEO optimization is crucial when running an online business. Let’s examine the SEO and marketing tools differences between BigCommerce vs Wix in more detail.

SEO

BigCommerce SEO

BigCommerce is known as a fantastic SEO option. At the same time, it also provides a nice selection of marketing tools to help you advertise your online store.

This improves the user experience on your website, and search engines are also aware of it. To make your blog and information pages more SEO-friendly, you can completely customize them using the administration panel’s access to metadata, header tags, titles, and URLs. Besides, BigCommerce keeps your commerce engine running and gives you a competitive edge with an uptime of 99.99%.

In terms of marketing tools, BigCommerce offers Banners, Coupon Codes & Discounts, Email Marketing, Abandoned Cart Recovery, Google AdWords integrations, and Social Media tools. Besides, BigCommerce lets you sync your store data with popular email marketing platforms like MailChimp, G Suite, and a few others.

Wix SEO

In the setup tabs of Wix, there is a fantastic SEO wizard called the Wix SEO Wiz. This feature aids Wix in creating a unique SEO plan for your website that includes recommendations for how to rank higher on Google.

Furthermore, retailers will have more control and flexibility when it comes to customizing their meta tags, URL slugs, canonical tags, structured data, and other elements.

When it comes to marketing tools, Wix helps you promote online by connecting with social media platforms like Facebook and Instagram. In case you aren’t familiar with its dashboard, Wix AI has come to save your day! All you have to do is set up the ads on your dashboard, and Wix AI will take care of everything else, including A/B testing and customer targeting.

Wix offers its users top-notch email services as well. With the help of your newsletter, blog, and live chat interactions, you can draw in a ton of repeat business from devoted clients.

Blogging

BigCommerce Blogging

On BigCommerce, a basic blog is included by default. Additionally, you don’t need to buy BigCommerce apps to manage content because there is a built-in blogging feature that makes it simple to upload blog posts.

In addition, BigCommerce provides a text editor with drag-and-drop support for embedding pictures and videos, text formatting, HTML markup, and other word-processing features you’ll need to produce fabulous posts.

Wix Blogging

Wix is a well-known website builder, but it is a poor blogging platform. Additionally, the blogging feature is only available on paid plans (Business and eCommerce plans).

If you don’t mind paying for the paid plans we mentioned above, Wix is simple to use and has many features that users may find useful. These features include the ability to add images and videos and embed social media content.

#7. Customer Support

The next category that we will cover in this BigCommerce vs Wix battle is customer support. Let’s see which platform has more supporters than the other.

BigCommerce Customer Support

BigCommerce provides excellent customer support. An email offering a 10-minute call appointment will be sent to you as soon as you sign up for a free trial. They will discuss your business, its objectives, and how they can support your success.

Additionally, BigCommerce automatically offers email, live chat, and phone support around the clock. You can also use video tutorials and, even better, the BigCommerce Support Center in addition to those.

Wix Customer Support

Like BigCommerce, Wix also offers fantastic support for users, including a help center, support via phone, social media, community forum, email, video tutorials, 24/7 on-page editor, and an extensive knowledge base.

Consider signing up for the business VIP plan if your company requires a lot of assistance from Wix’s experts. Your inquiries or phone calls will always be given high priority in this manner.

#8. Security

Both BigCommerce and Wix are hosted platforms, so they will assist you in handling all security-related tasks.

BigCommerce Security

All of the websites that BigCommerce hosts are protected by multiple, robust security layers. To safeguard against credit card data breaches, all servers have level 1 PCI DSS certification.

Intrusion detection software, file integrity scanners, perimeter and server-specific firewalls, 24/7 human monitoring, and provided fraud protection are additional security measures.

Additionally, an SSL certificate for a particular domain or subdomain has been issued by a reliable third party. It confirms that a secure website is properly encrypted, guaranteeing the privacy of all data transmitted between a user and the website.

Wix Security

Users of Wix can rest easy knowing that every Wix website has high-quality security built in. Wix gives store owners the option to encrypt their checkout process using HTTPS/TLS in order to increase security.

Additionally, your website will comply with Level 1 PCI Compliance and TLS 1.2 (Transport Layer Security) standards means that visitor transactions are completely secure.

Wix experts also have gone through extensive hacker testing to guarantee that your website is always up and running with DDoS Protection – a dependable web hosting. Furthermore, because Wix is a centralized SaaS solution, your website receives automatic updates for all security issues.

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BigCommerce vs Wix: Which Comes Out on Top?

After reading the thorough comparison of these two platforms, you’ve probably already decided between BigCommerce and Wix to create your ideal online store. Let’s use the free trials or free plan to test out their features in case you are still deciding between them.

BigCommerce vs Wix: Which Comes Out on Top? It’s very hard to choose the best one as both are on the list of best eCommerce platforms! Despite the fact that both BigCommerce and Wix are fantastic in their own right, there are some distinctions that make one platform superior to the other, depending on the situation and the users.

BigCommerce is the go-to platform for medium and large businesses due to its adaptability and abundance of powerful eCommerce features, which can aid in the expansion of your company. Thanks to their capable service and support staff, you will effectively manage your online business. BigCommerce also supports you in overcoming challenges and gives you access to a wide range of eCommerce features and marketing tools. Just feel free to browse other BigCommerce alternatives for more insights.

Wix is ideal for new users, creatives, and small businesses. Wix offers a wide variety of free themes, making it easy for users to choose the best one for their own website. Additionally, it provides 24/7 support, excellent security, and a variety of marketing tools for everyone, including non-technical users.

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BigCommerce vs Wix – Overview

#1. What is BigCommerce?

Launched in 2009, BigCommerce is an eCommerce solution that offers extremely high scalability to expand an online business. Currently, this platform is home to over 50,000 active stores. To learn everything there is to know about this eCommerce website builder, read our in-depth BigCommerce review.

#2. What is Wix?

Founded in Israel in 2006, Wix is one of the more seasoned website creation businesses. Additionally, it has a very large user base, according to BuiltWith, which tracks internet statistics, it currently powers over 8 million websites.

Here’s a brief review of Wix that you can read on to see everything this website can do.

#3. Pros and Cons of BigCommerce vs Wix

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BigCommerce vs Wix: FAQs

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Final Words

We sincerely hope that the above thorough comparison of BigCommerce and Wix will help you choose the best eCommerce platform.

In case you want to switch from Wix to BigCommerce or from BigCommerce to Wix, we are right at your fingertips. Proud to be the #1 Shopping Cart Migration Expert, LitExtension guarantees to migrate all your data automatically, accurately, and securely.

Last but not least, contact the LitExtension support team if you need any additional help with BigCommerce and Wix.

Let’s visit LitExtension Blog for more interesting eCommerce ideas or join our community for more advice on eCommerce!