PrestaShop has become one of the leading eCommerce solutions in the world, allowing users to easily optimize their store display. If so, which main PrestaShop features make it better than the other platforms? Don’t miss our blog below to have a clear answer about this topic.

In this article, LitExtension, the #1 Shopping Cart Migration Expert will introduce 12 outstanding features available on PrestaShop to you:

Right now, let’s find out a PrestaShop features list with us!

Overview

It is a challenge to operate a PrestaShop store without having any knowledge about it. Understand that, we will provide you with some of PrestaShop’s general information below. In particular:

What is PrestaShop?

PrestaShop is a completely free eCommerce solution, allowing users to easily set up and develop their online store. It is beneficial to your budget because you don’t need to pay a platform installation fee to start your business.

Basically, you can use PrestaShop to manage any size of business, ranging from small to large. Additionally, this solution also offers a broad range of powerful tools, supporting users to optimize their site performance effectively. That’s also why we are strongly impressed by PrestaShop features.

Here comes a full PrestaShop review for you to further understand everything about this platform.

Technical requirements to run PrestaShop

To avoid unexpected mistakes while running PrestaShop, don’t forget to check our detailed instructions about technical requirements below.

PHP 1.7 or later (PHP extensions, and server tools); MySQL 5.6 or later; Unix/Linux hosting; Apache Web Server 2.2 or later, a minimum of 128 MB of RAM (optional).
Any text editor, FTP client, and modern Web browser (in case using Internet Explorer – at least IE9)
Code access to the FTP server and MySQL database
URL of a targeted domain

With the basic information above, we believe that you have an overall evaluation of PrestaShop, and know the basic conditions to operate your PrestaShop shop.

Now, it’s time you learn how to optimize your store’s performance with PrestaShop product features!

What Are PrestaShop Features?

To have a deeper understanding of the PrestaShop platform, let’s have a look at specific PrestaShop features below.

#1. Free & Opensource

Many users prefer PrestaShop because it is a free and open-source platform. Thus, you can construct a fully customizable site with an initial cost being almost zero.

However, to officially run your PrestaShop store, business owners need to buy a web-hosting service to get a site domain and relevant support. Normally, hosting plans can charge you from $10 – $40/month, or even thousands of dollars per month for larger stores. Thus, let’s opt for a proper provider to save the budget.

Currently, there are a lot of PrestaShop hosting providers, offering you various service packages. Some common solutions you can consider such as Hostinger, IONOS 1&1, or PrestaShop Hosting. With these options, you always reach the customer and technical support 24/7.

#2. SEO & Marketing tools

Another impressive point in a PrestaShop feature list relates to SEO and marketing tools. PrestaShop offers an ideal form of SEO, helping you easily attract traffic to your site. You can place high-trafficked keywords in product site tags or use rich snippets to make your store stand out from competitors to increase SEO efficiency.

Some other valuable marketing tools can be mentioned, such as discount mode, gift wrapping, email marketing, affiliate programming, and so forth. Besides that, users can use additional marketing modules in PrestaShop Traffic & Marketplaces or Promotions & Marketing to enhance site visualization.

#3. Storefront design

You can approach a wide collection of high-quality themes in PrestaShop, allowing you to easily get an optimal option that matches your brand image. With each theme, PrestaShop offers enough PrestaShop custom features (a standard toolset), to customize your store’s display better. Some free PrestaShop themes that you can appreciate for your website, such as Revo Store, Boomm, Pro Business, Boom, etc.

Or else, feel free to browse our list of best PrestaShop themes for your storefront.

#4. Product catalog

With PrestaShop Backend, business owners can manage a dynamic product list with an administrative interface. In this case, we want to mention your PrestaShop import features, which play important roles in controlling your store’s product catalog. You can set up or modify anything you want, such as:

Export/Import products
Search and filter products
Set attributes
Edit product content
Change product language’s display
Install bulk discounts

Besides that, you can add other Catalog modules to easily access the PrestaShop store’s database with advanced support. These modules can either be paid or free; thus, you should consider carefully whether your store will be favored with which option.

#5. Shipping & Payment

Regarding PrestaShop features, you can not ignore the outstanding functions of PrestaShop shipping and payment. It is great to ensure your customers’ orders are completed correctly and on time. In particular:

Shipping options: You can set various options for your customers, depending on delivery time or price. In some cases, let’s integrate with shipping third parties to minimize unexpected charges for worldwide orders.
Payment process: Your customers can pay by international payment gateways, credit cards, or even local methods. It is beneficial to match your customers’ different payment demands, increasing conversion rates on your site effectively.
Check out: PrestaShop optimizes your customers’ checkout experience by offering plenty of features, such as order summaries, receipts, shopping cart reviews, and so forth.
Payment gateways: Your customers can complete their order payments with the support of 250+ payment gateways. Some of the common options can be listed as Amazon Pay, PayPal, WorldPay, and Global Network.

#6. Modules

PrestaShop impresses users with a broad range of fee and non-fee modules, which are grouped into distinctive categories. They include Product Page, Design & Navigation, Traffic & Marketplaces, Promotion & Marketing, Administration, Shipping & Logistics, and some other options.

You can use any modules you want; however, let’s consider their prices to attain an optimal solution on your budget.

#7. Integrations

If you are running your PrestaShop store, don’t worry about integration. PrestaShop Addons Marketplace will provide highly-compatible versions with your PrestaShop. In some cases, we recommend you upgrade to the latest PrestaShop version (eg. PrestaShop 8) to gain the best efficiency for your integrations.

Most users focus on having integrations with payment gateways, eCommerce platforms, and email plans. With each option, you can access a lot of different options or provides; thus, let’s consider this problem carefully.

#8. Security

PrestaShop is equipped with basic elements (SSL Certificate) to secure your customers’ shopping from the attacks of hackers. However, users should ensure that the admin password in the PrestaShop dashboard is strong enough, which is challenging to crack. Besides that, you can use core files “.htaccess” or paid security modules to enhance safety levels in the best way.

#9. Multi-channel support

Multi-channel support is one of the most impressive PrestaShop features, allowing you to optimize your customers’ journey. Basically, PrestaShop offers 5 main channels, including social, mobile, point of sale, website, or catalog. With each channel, your customers can approach on respective structure, however, PrestaShop still ensures to keep important information about products, and orders.

With B2B businesses, PrestaShop will deliver special functions, called PrestaShop B2B features to attain valuable transactions. For example, you can establish contract pricing, contract management, invoicing, or product entitlement for each negotiation.

#10. International & cross-browser support

When having cross-border transactions, PrestaShop also allows your customers to make payments in different currencies, as well as shipping rules due to their locations. This can encourage your visitors to stay on your site longer and increase shopping rates.

PrestaShop also provides various languages to develop content on your electronic store. Some default languages are used in your PrestaShop Admin Dashboard such as English, Spanish, French, Italian, Dutch, and so forth. Depending on your site’s demand, and your business expansion, you can opt for a proper option.

#11. Cart management

Once you enhance your control of shopping carts, you can easily increase eCommerce values for your online store. PrestaShop doesn’t restrict creating multiple shopping carts on the same platforms, as well as the number of products added or removed.

Besides that, you can integrate the PrestaShop cart system with different payment providers, or shipping carriers bring more options to your customers when paying for shopping carts. Don’t forget to use additional cart tracking modules to increase your site’s management efficiency.

#12. Headless commerce

Headless commerce is a basic element in PrestaShop features that help you build an eCommerce store effectively. Some of the outstanding functions relating to this concern, such as:

REST APIs: Your PrestaShop site can access RESTful web services through the support APIs available. Let’s visit PrestaShop Webservice API documents to get a detailed guide from PrestaShop.
Data orchestration: PrestaShop can help you to manage multiple data sources or even synchronize them with any back-end and front-end platforms effectively. You don’t need to take the support of 3rd-party in this case.
Customization: If users prefer using programming languages to set up your online store, you can begin with PrestaShop. Being an open-source solution, PrestaShop offers various features to organize your site through coding.

Generally, PrestaShop can deliver users a lot of impressive features to effectively support your online business for a long time.

What Are Prestashop 8 New Features?

PrestaShop 8 is the first advanced version of PrestaShop 1.7.0, which brings various benefits for users. We think that PrestaShop 8 can remove most of the unexpected mistakes from the old version, and add extended functions like faster loading, higher compatibility, or stricter security. That’s why you should consider upgrading to the PrestaShop 8 features to optimize your store performance.

To have a deeper understanding of PrestaShop 8 new features, you can refer to our reviews below:

[wptb id=69105]

Besides that, you can consider other PrestaShop 8 features like advanced web service, PrestaShop media versioning, and some updates in the object model.

PrestaShop Features – FAQs

[sp_easyaccordion id=”69104″]

Conclusion

Our blog has just reviewed 12 outstanding PrestaShop features in detail. To enhance your online store’s performance, you should have a flexible combination of these features and consider your budget carefully in case getting paid options.

LitExtension, the #1 Shopping Cart Migration Expert, hopes you have a wonderful experience with PrestaShop features. Check out our LitExtension Blog or join our Facebook Community Group for more useful tips.