In the ever-competent world of eCommerce, where every pixel matters, the significance of an eCommerce logo in a brand cannot be overstated. In fact, the relationship between brand identity and logos is what makes a business memorable in a cut-throat competition.
While large brands are more than willing to allocate hefty sums to hire an army of designers to ideate and craft logos, budding entrepreneurs like you can still create a logo that has all the design elements without burning a hole in your budget.
Cause here’s the good news: there are a bunch of affordable and free logo design tools out there that could help you create a captivating logo. No need to hire a professional designer.
In fact, you can start designing your brand logo all by yourself. It’s time to start designing a logo that speaks volumes without saying a word. Let’s get started.
An Introduction to eCommerce Logo
An eCommerce logo has a meaning that is beyond just a mere design element in your online store. It forges a profound connection to your brand, and it helps shape your customers’ perceptions of your brand identity.
eCommerce logos are like symbols that encapsulate brand identity, values, and ethos, that speak for your brand without saying a word.
Let’s delve deeper into eCommerce logos and find out how important they truly are.
What Is A Logo?
Paul Rand, who is acknowledged as the person who lifted graphic design to a new level of art, once said, “A logo does not sell; it identifies”
And if you think about it a little deeper, the impact of an eCommerce logo both to you and to your customers is significant. A well-crafted logo can instill trust, convey professionalism, and inscribe an indelible image in the minds of your customers.
So what exactly is a logo?
A logo is a mix of words, pictures, colors, and figures that represent a brand or a product. Designs of eCommerce logos could range from simple texts to more abstract designs that are related to a brand.
In the modern landscape, a logo could be a single symbol – and that is enough to relate it to a brand.
Take, for example, the Nike logo. Ask anyone and they probably know that this is a shoe brand.
This is what Paul Rand meant when he said that a logo “identifies”. Just as every human has unique body marks on their skin that set them apart, a logo is a company’s unique identity that differentiates it from the rest.
What Are The Elements Of A Logo?
Without noticing it, you’re actually interacting with tens or even hundreds of logos in your daily life.
Nowadays, logos tend to have a more modern, minimalist, and flat feel to them. But if you think that those logos were created just to look the part, you could be wrong.
In fact, a lot of conceptualization and various considerations were poured into creating those logos.
In your case, there are a number of things that you should take into account if you want to create a memorable eCommerce logo.
Here’s a list of the most important elements of a logo:
Color
Selecting the dominant and complementary colors in a logo is a nuanced process that involves an understanding of color psychology. Colors impact brand perception, and they can even convey your brand’s target persona.
For instance, an eCommerce brand that sells bags made from sustainable materials can use the colors green and white to communicate eco-friendliness.
On the other hand, a brand that sells high-end leather bags would usually use the colors black, white, or even gold to represent luxury and exclusivity.
Tip: if you’re launching a fashion brand, check out these successful Shopify clothing stores to see how they designed their logos.
Images
Incorporating imagery into your eCommerce logo offers a powerful and effective way to convey your brand message. Be it a simple or a complex image with hidden symbolism, it should represent your products or evoke an experience that can be connected to your brand.
Red Bull is one of the most recognizable brands in the world. Their previous logo features two red bulls thrusting towards one another. And even though their new logo only features one bull, the impact of the raging bull image remains dominant. In fact, you can recognize the brand even with the words “Red Bull” removed.
Typography
Typography consists of font style, appearance, and structure. All these things have a huge contribution to the overall design and feel of a logo.
Different fonts and sizes evoke distinct emotions – that’s why aligning the typography of your eCommerce logo with your brand identity is essential.
In the image above, Thursday Boot Co. uses a sans serif font with a slightly thickened lettering for their eCommerce logo. Usually, sans serif fonts can be associated with brands that have a quirky nature or brands that sell reasonably priced products. True enough, Thursday Boot sells affordable but high-quality leather boots.
On the other hand, Velasca is a luxury and artisan Italian brand that also sells shoes. For its eCommerce logo, Velasca uses a script font. These types of fonts are used to evoke a sense of sophistication and art. And just like their logo, their overall branding revolves around the idea of art, luxury, and quality.
Tagline
A tagline is a concise sentence or phrase that captures the essence of your brand’s existence. In a way, this can also be used to communicate your mission to your customers. On the other hand, your tagline could also state the products that you sell.
A tagline in your eCommerce logo could positively affect brand awareness as well as brand loyalty from those customers who are aligned with your values.
The best example of tagline is Apple’s “Think Different”. It has been the company’s tagline since before the new millennium. The message of this tagline has even reached greater traction through the release of their first-ever commercial about “misfits” in society.
Why Does Your Business Need A Logo?
After everything that’s discussed, it begs the question, “Why does your business need a logo?”
The simple answer to that is “brand recognition”. A logo provides a visual representation to your brand that helps establish a memorable and unique identity.
But aside from that, a logo is crucial to your brand for several reasons. We’ll talk about that in the next section.
Why Is An eCommerce Logo Important For Your Business?
First and foremost, as mentioned, brand recognition is the main goal of a logo – and that’s because logos are easier to recognize than plain text. According to Nuanced Media, the human brain can process images 60,000X faster than words. This is why most businesses select visual branded logos.
Furthermore, research conducted by Renderforest in 2021 concluded that logos are the most recognizable brand identifiers.
Common Uses Of Logo
Statistics aside, an eCommerce logo has several uses in terms of marketing. Here are some of them:
01. Website: eCommerce logos are typically used in headers, footers, and as favicons on browsers.
02. Business cards: business cards are still very viable in the modern way of doing business. A logo in your personal business card immediately correlates you and the brand from other people’s points of view.
03. Products and labels: logos in your products, regardless of size, promote brand recognition and foster customer loyalty. These could also act as a form of free advertising wherein your customers act as your brand ambassador.
04. Communication channels: a logo in your communication channels, such as newsletters and emails, reinforces brand identity and contributes to the overall trustworthiness of your company.
05. Social media: the use of your eCommerce logo on your social media channels ensures a cohesive online presence and consistent multi-platform branding.
06. Internal use: eCommerce logos do not only help reinforce your brand identity towards your customers. They also help establish a robust company image with your employees.
Best eCommerce Logo Creation Tools For 2024
Now that you know the importance and different uses of logos, it’s about time that we talk about the tools that you can use to start designing your eCommerce logo.
This list will include both paid and free tools so whether you have money to spend or you’re starting a business on a budget, there’s one for you.
Here are ten eCommerce logo design tools for you:
01. Canva
Canva needs no introduction in the world of graphic design. Both professional and novice users can take advantage of Canva’s easy-to-use platform in creating various marketing assets, and of course, eCommerce logos.
It stands out as an excellent logo maker due to its simplicity and versatility. With a large library of free and paid templates, icons, and fonts, you won’t run out of ideas when using Canva in creating eye-catching logos.
Canva’s intuitive drag-and-drop makes graphic design a walk in the park. As shown in its stellar review, Canva is amongst the top choices when looking for an eCommerce logo maker.
User reviews: 4.7 out of 5 (4500+ reviews in G2)
Price: Free plan available. Starts at $12.99 per month.
02. Envato Elements
Envato Elements is a stellar eCommerce tool that offers thousands of design templates for different marketing assets, including eCommerce logos. Its extensive template library includes a multitude of designs suited for businesses of all kinds.
What makes Envato Elements different from other eCommerce logo design tools here is that in here, you can download graphic designs so you can further customize them to your liking.
The only downside to this is that there is no free plan or trial, thus, there’s no way to test it if you are still searching for a tool to use.
Furthermore, Envato Elements has a logo maker tool that allows you to take advantage of more than 280 design elements in creating the perfect logo.
User reviews: 3.8 out of 5 (8000+ reviews in TrustPilot)
Price: Starts at $16.50 per month. Unlimited downloads.
03. Looka
Looka is an AI-powered eCommerce logo maker that allows you to quickly craft a logo for your business through the help of artificial intelligence. You can easily customize your logo until it fits your ideal brand identity.
What sets Looka apart is its brand kit. This kit comes with an array of digital marketing assets at your disposal so you can consistently produce marketing materials that are consistent to your brand.
In creating a logo with Looka, you simply have to follow the easy 5-step process and it will automatically generate some logo suggestions for you. Trust us, this is really a good one.
User reviews: 4.5 out of 5 (12600+ reviews in TrustPilot)
Price: Starts at $20 for a one-time logo download.
04. Free Logo Design
Free Logo Design is a great tool for entrepreneurs, freelancers, and designers who want to create eCommerce logos fast and easy. It isn’t as popular as the other tools in this list but it packs a serious punch in the design department.
Making a logo with Free Logo Design requires a few simple steps – type your business name and choose whether you want to commission a professional to create an eCommerce logo for you, or if you want to design it yourself.
If you choose the latter, you can access their design tool where you can further customize your eCommerce logo to your liking. With thousands of templates, you’ll definitely find the one for your business here.
User reviews: 4.5 out of 5 (only 3 reviews in G2 as of writing)
Price: Free trial available. Starts at $44.99 one-time purchase.
05. Tailor Brands Logo Builder
Tailor Brands is a company that services new and existing businesses by helping them create consistent marketing assets for various needs.
To use it, enter your current logo or your company name, and a tagline for your brand (optional). After that, the tool will ask some questions in order to get more context about your business.
After that, it will inquire about your personal style preferences. You get to choose the styles for your logo and font. By answering these questions, you’ll get a better selection of logos that match your preferences.
Tailor Brands Logo Maker produces modern-looking designs.
User reviews: 4.5 out of 5 (6300+ reviews in TrustPilot)
Price: Starts at $3.99 per month (annual billing).
06. Logo Makr
Logo Makr is a design tool liked by all types of users – entrepreneurs, businesses, schools, and individual designers. It is an app that is specially made for one specific purpose – to create logos.
This is very evident if you use their platform. Just like Free Logo Design, Logo Makr allows you to commission professional designers in their platform to design the perfect logo for you.
But if you’re more into experiencing the logo creation yourself, you can use their design tool to create one from scratch, or you can choose from hundreds of templates as a starting point.
User reviews: 4.6 out of 5 (30+ reviews in TrustPilot)
Price: Free plan available. Starts at $29 for one design.
07. Design Evo
DesignEvo is an eCommerce logo design tool that offers more than 10,000 templates across more than 30 business categories. It has a free editor where you can create personalized logos for your eCommerce brand.
If you start designing from scratch, you get access to millions of icons for your logo design element. Using their basic editor, you can create the modern eCommerce logo that suits your brand.
On the other hand, if you want to jumpstart your creativity, you can choose from thousands of well-designed templates and tailor it to your branding style.
With an excellent rating of 4.8 in TrustPilot, it is easy to tell that DesignEvo is a serious platform for logo design.
User reviews: 4.8 out of 5 (5400+ reviews in TrustPilot)
Price: Starts at $24.99 for one logo.
08. Logomaster.ai
Logomaster stands out as an affordable AI-powered eCommerce logo design tool that caters to professionals, startups, and small businesses.
Looking closely at the design templates in the platform, most of them have a flat and modern feel to them – which is the trend nowadays. Seriously, these designs suit our taste – they’re great!
We like their unique approach in leading us to our eCommerce logo. First, they will present a number of logos and you will have to choose three. Then, it will prompt you to choose a range of complementary colors that you want to relate with your brand. And after that, you can choose a number of icons to include in your logo.
After that simple process, it will generate some proposed logos for you. You can then customize them even more in their editor.
User reviews: 4.7 out of 5 (2400+ reviews in TrustPilot)
Price: Starts at $14.30 for one logo.
09. Renderforest
Renderforest is a complete marketing design tool that allows you to create videos, logos, mockups, and even websites. Of course, it has a graphic design tool that lets you create an eCommerce logo.
Making a logo in Renderforest is lightning quick as it utilizes AI technology to create smart designs that you would surely love. Just type your brand name, describe the logo that you want in 1 to 2 sentences, choose some design preferences. After that, AI will do all the work for you.
In just a few seconds, Renderforest will have a hundred plus (yes, a hundred) design suggestions for you. They also have a brand kit to help you with all your marketing assets
It’s impressive, to say the least.
User reviews: 4.7 out of 5 (400+ reviews in G2)
Price: Pro Plan starts at just $19.99 per month
10. BrandCrowd
BrandCrowd is a graphic design tool that is suitable for logos, business cards, social media posts, and a bunch of other assets.
Their logo design tool is perfect for those who are looking to explore all possible design ideas for their business. Because if you use their logo maker, you get more than 2000 logo suggestions right on your computer screen. It’s mind-blowing!
If you want to tweak a logo, BrandCrowd has a tool for that. You can adjust the layout, colors, text, shadows, and other details to fit your brand.
No wonder why they receive a resounding excellent review in TrustPilot. And to make it even better, they are the cheapest option in this list (except for the free ones) that offer a lot of value for your dollar.
User reviews: 4.8 out of 5 stars (7600+ reviews in TrustPilot)
Price: Starts at $5 per month billed annually.
Bonus: Hatchful
To top of this list, we have a bonus one for you. And since we’re talking about Shopify eCommerce here, we want to discuss the platform’s own logo creation tool called Hatchful.
Hatchful is a free eCommerce logo maker that is best for startup businesses who don’t want to spend money on paid tools while wanting to get a premium design for their brand.
This tool works in the same way as most logo makers in that it initially asks your preferences and then it generates a design for you. Afterwards, you can do more customization in the editor until you like the design.
Price: Free
Tips For Creating An eCommerce Logo
Before we conclude this article, we want to leave you with some tips for when you start creating your eCommerce logo:
01. Be Clear With Your Company Values And Message
A logo should communicate a strong message to your target audience. This requires a clear understanding of what your company is at a deeper level. Consider your logo not as a design but as a symbol of your brand.
02. Relate With Your Audience
Reflecting your company values and message in your logo is essential. However, it must also relate to your target audience. Consider the demographics, preference, and interests of your target audience when designing a logo.
03. Each Element Must Have A Meaning
A logo must not be crammed with a bunch of design elements that represent no meaning. Instead, it must be as clean as possible wherein everything you see has a significant meaning.
04. Use Pantone colors:
Not all computer and smartphone screens are the same – and screens for different purposes produce colors in different ways. That is why you should not simply rely on what you see when designing your logo. Instead, use the Pantone Matching System to make sure that colors are standardized across all devices.
05. Revise Until It Makes An Impression
A logo should make a lasting impression. That is why you should not settle with your first design. More importantly, you should ask other people’s opinions to avoid bias. Keep revising until it perfectly represents your brand.
FAQs
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Conclusion
When creating an eCommerce logo, be sure to take your time in conceptualizing it. Think about the different aspects of your business and also consider your target customers.
Otherwise, you will be stuck with a brand that adds no value to your company – and you don’t want that.
Because even though these logo creation tools could generate hundreds of logos for you, you only need one. Therefore, you need to be sure that you’re making the right choice.