In the dynamic eCommerce landscape, landing pages have emerged as powerful tools for driving conversions and achieving targeted business goals. That’s why more and more online businesses are seeking the best free landing page builder to perfect their website to every corner.
To help you make the decisions, LitExtension will go through the following key points:
- Why Do We Need Landing Pages?
- 10+ Best Free Landing Page Builders For Your Website
- How to Create a Landing Page for Free?
- Most Amazing Landing Page Design Examples
- Choosing the Best Landing Page Builder for Free
Excited enough? Keep reading to find out the details!
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Why Do We Need Landing Pages?
Unlike a regular website with multiple navigation options, a landing page is streamlined to present a single message or offer. By removing distractions and guiding visitors toward the CTA, landing pages significantly boost conversion rates compared to sending visitors to a generic homepage.
In addition, landing pages can be instrumental in gathering valuable user data. By analyzing the behavior of visitors on your landing page, you can fine-tune your marketing strategies for better results.
Based on our experience, landing pages work every time! If you’re on a low budget, continue reading our list of the best free landing page builder.
Some of the page builders like Wix, Squarespace, and WordPress stand out because they provide many customizable templates and designs out of the box. This allows businesses, especially those just starting out, to create an appealing landing page without technical skills or a steep learning curve. The extensive customization options also ensure the pages can be finely-tuned to match a company’s brand. Platforms like MailChimp, ConvertKit and Landingi are excellent for businesses already using email marketing since they integrate landing page creation into broader marketing automation workflows.
In summary, choosing one of the highly-rated free landing page builders can help both new and established businesses design and launch optimized pages that improve user experience and drive more conversions. The wide variety of options covered below allows companies to pick a solution based on their specific needs and budget. All of the builders highlighted offer enough functionality to create professional landing pages without cost.
10+ Best Free Landing Page Builders For Your Website
Before getting into the details, we have gathered our list of 10+ best free landing page builder for your website. These have been selected based on their functionality, ease of use, and pricing. Hence, you can easily decide when choosing one for your business.
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1. Wix
Pricing: Wix provides users with a completely free plan. However, this limits you to a subdomain Wixsite only. Hence, if you want a customized domain, upgrading to a paid plan starting from $16/month would be a better idea.
During our time doing the research and testing all of these platforms, Wix always comes on top as the best free landing page builder. We didn’t have to spend much time figuring out all the functions and can start building a landing page immediately.
Another great thing about Wix is that you will gain access to its 30+ aesthetic landing page templates. Combined with its intuitive dashboard, allowing you to control the menu, layout, design elements, etc., the final result is outstanding!
In addition, most of the landing page themes have built-in contact forms and share buttons. Connecting your social media profiles to an email marketing platform simplifies gathering contact information for potential customers. Alternatively, you may use Wix to collect consumer feedback and responses.
Key features:
- 500 MB storage.
- 500 MB bandwidth.
- Marketing integrations with MailChimp, Facebook, HubSpot, etc.
- Advanced video display format for a vibrant experience.
- Google Analytics integration for enhanced data analysis.
Want to know more about Wix, we are here to help:
- Wix tutorial: A complete guideline for beginners
- How to edit Wix website: Easy step-by-step guide
- Wix website builder review: Is it the ideal solution for beginners?
2. Squarespace
Pricing: You can sign up for their 14-day free trial before subscribing to their paid plans. The price will vary from $16-49/month (when paid annually).
We can hardly miss out on Squarespace in our best free landing page builder list. What we love about this is how easy creating a landing page website on Squarespace is.
Users can start from scratch or choose from a selection of landing page designs that cater to various purposes, such as product launches, event registrations, lead generation, and more. In the “One Page” section, you’ll discover the best Squarespace templates for landing pages that are both mobile-friendly and customizable.
Moreover, its new addition – Fluid Engine grid-based editor definitely surprised us. You may use this editor to create stylish collage effects by dragging and dropping new block sections into place, resizing them as needed, and even overlapping them.
Key features:
- Built-in marketing tools, such as newsletters or form builder.
- SEO customization, including meta titles, descriptions, and URLs.
- Responsive design for various devices, including desktops, tablets, and smartphones.
- Multimedia blocks (videos, images, galleries, etc.) to enhance the web page’s visual appeal.
Interested in Squarespace landing page builder? Then below are the must-reads for you:
- Squarespace pricing: Is Squarespace expensive?
- Squarespace review: Is it worth your money?
- How to use Squarespace to kick off your online business
3. HubSpot
Pricing: Free plan available with limited features. If you want more, the pricing range starts at $18/month.
Another nominee for the best free landing page builder is HubSpot. Without the assistance of designers or developers, you can easily create a free website landing page while still guaranteeing high conversion rates.
On your landing page, HubSpot supports built-in features for product launches, event registrations, and form fillings. As a result, your customer relationship management (CRM) database will quickly fill up with qualified leads.
Not to mention, your content can be customized depending on the visitor’s location, device, and lifecycle stage. Also, use the dynamic forms, where your customers will never ask the same questions twice – a great way to collect more information in less time.
Key features:
- 300+ landing page templates, with 160+ are free.
- SEO-friendly design features to enhance the store’s visibility.
- Tailored landing page content based on location, device, etc.
- Detailed landing page performance reports.
- A/B testing mode to review the designs.
- HubSpot CRM integration allows merchants to manage everything from a single dashboard.
4. WordPress.com
Pricing: Free plan is available with unlimited pages being created.
No need to say, we have all at least heard of WordPress once. But have you ever tried the free landing page builder WordPress.com? We did, and here are our thoughts on it.
WordPress.com’s adaptability and robust capabilities are two of the main reasons you should use it for your landing page. However, novices should be aware that it might be a more complicated platform than Wix.
Just like any other options, there are pre-design templates for you to consider, instead of coding from A to Z. 24 free landing page templates are available, including 15 single-page layouts.
The block editor makes it simple to customize your theme’s colors, fonts, and text regardless of whatever theme you choose. CTAs, contact forms, subscription signups, banner pictures, media, and more are all included in the form of blocks. Drag and drop to your website, and you’re good to go!
Key features:
- Easy-to-use block patterns to save time building a landing page.
- Free landing page builder plugins for additional functionalities.
- Social media integrations to boost brand awareness and loyalty.
- Add forms for lead capture.
See the difference between WordPress.com vs WordPress.org for more information.
5. MailChimp
Pricing: You can use MailChimp’s free plan forever. Otherwise, consider paying from $13/month for more advanced features. Currently, MailChimp is offering a 1-month free trial for 2 pricing packages: Essentials and Standard.
In contrast to landing pages, MailChimp is more often associated with email marketing. Nevertheless, its free plan still packs you with a landing page and form creation features.
If you are familiar with Mailchimp’s email designer, you will have no trouble using their landing page builder. To start with, select a target demographic from the drop-down menu. Then, choose a design, add content, and a CTA button.
The ability to integrate monitoring from services like Google Analytics, and Facebook Pixel is a major plus proving MailChimp as the best free landing page builder. If you currently use MailChimp for email marketing, it is a worthwhile tool to explore.
Key features:
- Pre-built email templates.
- Automated customer journeys to increase conversion rates.
- Customized onboarding.
- A/B testing to compare different landing page versions.
- Run a test to collect customer information.
If you are using Shopify, learn how to connect MailChimp to Shopify to gain access to more advanced features.
6. ConvertKit
Pricing: Free plan available. For more enhanced functionality, ConvertKit charges its users from $15/month (with a 2-month free trial).
Similar to MailChimp, ConvertKit also started as an email marketing automation solution. But that doesn’t stop them from being the best free landing page builder. You may use it to sell products by making landing pages and providing email services.
ConvertKit provides the flexibility of using custom CSS without requiring any technical knowledge. Or, you may avoid learning to code altogether by using one of the many available responsive and completely editable templates.
To our understanding, ConvertKit’s connection with Unsplash is a selling point. Finding the appropriate images (although stock ones) for your landing page has never been easier.
Key features:
- Unlimited landing pages and forms included in the free plan.
- 50+ landing page templates.
- Built-in email marketing integration.
- Personalized incentive and confirmation emails.
- Stock images from Unsplash.
7. Jimdo
Pricing: Jimdo offers a forever-free plan for online merchants. Nevertheless, this means that your domain will include jimdosite.com subdomain. For a customized domain, you will have to upgrade to their premium plan starting from $9/month.
Freelancers and entrepreneurs will find Jimdo an excellent choice for the best free landing page builder. It caters to any merchant that needs a complete website or landing page up and running quickly.
When you sign up for Jimdo, you’ll be asked whether this is your first time creating a website. In addition, you’ll be prompted to choose whether this website is for personal use, a new store, or an existing business. Based on the data you submit, Jimdo will generate unique templates just for you.
Besides high data transfer and storage limits, Jimdo also employs HTTPS to safeguard your website and ensure users that their data is protected. However, compared to other alternatives, Jimdo has fewer third-party integrations. In other words, you will need to upgrade to a premium plan to use the statistics and marketing features.
Key features:
- 500 MB storage.
- 2 GB bandwidth.
- HTTPS included.
- Block-based customization tools.
- Mobile-responsive designs.
8. ConvertFlow
Pricing: ConvertFlow’s free plan allows you to create up to 5 landing pages with 1,000 views monthly. After that, you can choose premium plans starting from $39/month (with a 14-day free trial).
Building multi-step landing pages and leading visitors to a successful conversion is a breeze with ConvertFlow. Instead of being overwhelmed by a wall of text with several components, users may focus on a single question or form field at a time. Therefore, this layout will enhance the UX of your website, making ConvertFlow the best free landing page builder.
Once you’ve created a landing page with ConvertFlow, you’ll have access to in-depth statistics. These include unique visitors, conversion rates, and successful campaigns. Information may be exported, and alarms can be set up for certain contacts.
Key features:
- Multi-step landing page creation.
- Unique conversions reports.
- Popups, quizzes, and contact forms are supported.
- Custom-coded and drag-and-drop builder.
- Email marketing integration to gather data.
9. Carrd
Pricing: Free plan is available with limited features. For those of you with complex requirements, feel free to “Go Pro” from just only $19/year, quite a steal.
Carrd accommodates both the “start from scratch” and “use a template” schools of thought. You may create up to 3 mobile-friendly websites and use all their essential features without paying a dime.
The reason why we list Carrd as the best free landing page builder is because of our great experience with its streamlined interface and sleek themes. On top of that, you can even create a landing page without having to sign up for an account. This way, you can gauge its usefulness before committing your personal information.
Whether you need a basic landing page for a product, service, software, or personal profile, this is a kicker. However, the Pro Standard plan is required if you wish to include a sign-up or contact form on your site.
Key features:
- 13 free landing page templates.
- Up to 3 free sites for the free plan.
- Looks great on all mobile devices.
10. Landingi
Pricing: Always-free plan is available with limited features. Landingi’s pricing packages start from $31.59/month.
Landingi somehow works similarly to other best free landing page builder that we have mentioned. Still, if you want more options, this landing page software is worth taking a look at.
The first feature that differentiates Landingi is that its landing page templates are organized logically, enabling even starters to narrow down the options and choose the best one. This will help you save tons of time designing the landing page so that it fits your brand image.
Besides, after the visitors fill out the form, you may add a personalized “Thank You” page with your own branding elements to increase their overall experience.
There’s a catch: the free trial plan only allows for 500 visitors every month. So if your business is expanding, we recommend upgrading to a paid plan.
Key features:
- 400+ landing page templates.
- Intuitive drag-and-drop interface with numerous customization tools.
- Dynamic text replacement on the domain with the help of AI to boost SEO results.
- User-friendly analytics dashboard with real-time updates.
- A/B testing support.
- Visitor tracking system.
11. SITE123
Pricing: Forever-free plan is available. However, this won’t gain you access to SITE123’s app marketplace. With the premium plan, SITE123 only charges $12.80/month.
Focus on providing single-page designing solutions, SITE123 is a must-have on the best free landing page builder list. You may save your visitors some scrolling by adding convenient “jump links” to certain sections of the page. Also, we were able to create a page as lengthy and thorough as we wanted.
In our opinion, the user interface is very intuitive. You can have your landing page up in a matter of minutes, even if this is your first time doing so. This ease of use comes with all the customizing tools available in Wix and the other landing page builders we’ve reviewed.
Key features:
- Jump links included for enhanced customer experience.
- 250 MB storage
- 250 MB bandwidth
- Customizable signup forms, CTA button, and content.
- Multilanguage settings for visitors across the world.
How to Create a Landing Page for Free?
Depending on the best free landing page builder that you’re going for, the features of your one-page websites will vary. However, the tutorials are similar and simple for all landing page builders.
Follow our steps to see it for yourself:
- Select a template: Choose a landing page template that suits your needs and matches the brand’s style.
- Customize the template: Add content sections, replace images, adjust fonts and colors, etc., to ensure the landing page elements are consistent.
- Create a CTA button: Include a prominent and clear CTA button to encourage your visitors to take a desired action.
- Design mobile responsive: Ensure your landing page looks and functions well on various devices, including desktops, tablets, and smartphones.
- Add a form: If your landing page requires lead capture, this will help you to gain more customer information.
- Optimize for SEO: Customize meta titles, descriptions, and URLs to improve your landing page’s visibility in search results.
- Preview and Publish: Before publishing, preview your landing page to check for any errors or inconsistencies, such as links, buttons, or forms.
- Promote your landing page: Keep track of the popularity through various channels, such as social media, email campaigns, and online advertisements.
- Monitor analytics: By updating the visitor traffic, conversion rates, and engagement, you can assess the effectiveness of your landing page and make improvements if necessary.
Create Your Landing Page on Squarespace
Squarespace offers the best free landing page builder tool and a powerful eCommerce platform. If you want to migrate your store, LitExtension helps transfer data to Squarespace accurately and painlessly with utmost security.
Most Amazing Landing Page Design Examples for Your Inspiration
1. Shopify free trial landing page
At the top is one of the most powerful eCommerce platforms – Shopify. Its simple landing page for the free trial doesn’t overwhelm you with words but still covers all the USPs of the products.
There are simply a few required fields before you can begin. The combination of these factors expedites the process of beginning online sales using their software.
If you are designing your Shopify store, check out these blog posts:
2. Wix website creation landing page
On the journey of proving itself as the best free landing page builder, Wix turns its own website into an example for all customers. Apparently, it has successfully captured our attention at first glance! How about you?
Want to Migrate to Wix?
If you are intending to migrate to Wix, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
3. Codecademy discounts landing page
If you are selling online courses, this is the one. Codecademy does just enough to show off its courses and gain customers’ information by adding a form right on top. Clean yet effective design, we’re not asking for more!
4. Netflix product landing page
Netflix carries one of the greatest examples of a landing page that converts successfully. All of their services are offered up front, along with a gentle invitation to start your membership. This reduces the time and effort required to make judgments, encouraging rapid action.
5. Spotify premium landing page
This landing page isn’t typical – with its colorful mixture of black and pink. Thanks to the high-contrast color scheme, both the content and call-to-action (CTA) buttons stand out easily. If you love this bold combination, Spotify is a hard-to-miss option.
Choosing the Best Landing Page Builder for Free
So did you decide on one of the best free landing page builder we have offered? From our point of view, each carries its own unique selling point, which goes well with different requirements.
If you focus more on the design of your free landing page sites, then Wix and Squarespace are the top-notch choices. Both of them offer robust customization tools, a truckload of creative templates and only require you a few minutes to understand everything.
On the other hand, if you’re looking for a platform with integrated email marketing features, consider MailChimp or Brevo. They will pack you with the best tools to boost conversion rates.
Best Free Landing Page Builder – FAQs
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Quick Takeaway
In short, creating a landing page is a great marketing strategy to gather visitors’ data and converts them into customers. Furthermore, building an effective website does not require much effort and money.
Hopefully, LitExtension – #1 Shopping Cart Migration Expert has helped you to find the best free landing page builder while saving time and money. For more tips and tricks to bring out the best eCommerce business, check out our LitExtension blog or join the Facebook community group.