How Much Does Shopify Take Per Sale 2025? Shopify Pricing Guide

Shopify has long been recognized as a powerful, scalable platform for selling online and growing a business. But to truly make the most of what it offers, you need a clear understanding of how its pricing and fees work behind the scenes. That’s why so many merchants eventually come back to one essential question: “How much does Shopify take per sale?”

In this guide, we’ll show you exactly how Shopify fees work in 2025, including:

• How much money does Shopify take per sale
• What subscription plans Shopify offers
• What additional expenses you need to account for
• How to reduce these costs without compromising your store’s performance.

By understanding the full picture, you’ll be able to price more effectively and keep more of your revenue. Let’s get started!

How Much Does Shopify Take Per Sale?

Shopify doesn’t take a fixed amount per sale; instead, your actual cost depends on two factors: your Shopify plan and the payment method your customers use.

For most online transactions, the processing fee ranges from 2.4% to 2.9% + $0.30, with slightly lower rates for in-person payments; if you use Shopify Payments, you only pay these standard processing fees. But if a customer pays through a third-party provider like PayPal or Stripe, Shopify will add an additional transaction fee from 0.6% to 2.0%.

Fees explained:

• Payment processing fees: These apply to every sale and form the base cost you’ll pay. For online transactions, fees range from 2.9% + $0.30 on the Basic plan, 2.7% + $0.30 on the Shopify (Grow) plan, to 2.5% + $0.30 on the Advanced plan. In-person payments through Shopify POS are slightly cheaper, ranging from 2.6% (Basic) down to 2.4% (Advanced).
• Shopify transaction fees (applicable only if you’re not using Shopify Payments): Shopify charges an additional percentage on top of your payment provider’s processing fees, ranging from 2.0% on the Basic plan to 1.0% on the Shopify/Grow plan and 0.6% on the Advanced plan.
• Third-party gateway costs: When customers pay through providers such as PayPal or Stripe, you’ll be responsible for both the provider’s processing fees and Shopify’s added transaction fee if Shopify Payments isn’t enabled.

So, what percentage does Shopify take? In short, your final per-sale cost is influenced by how your customer pays, the tools you enable, and the subscription tier you’re on.

What Are Shopify Plans & Pricing 2025?

As mentioned earlier, the answer to our question “How much does Shopify take per sale?” depends heavily on the subscription plan you choose.

So far, Shopify offers four main plans in 2025: Basic ($39/month), Grow ($105/month), Advanced ($399/month), and Plus ($2,300/month on a 3-year term). Let’s walk through all of them and learn what you can gain with each plan!

1. Basic

Subscription fee: $39/month ($29 if paid annually)
Card rates starting at:
• 2.9% + 30¢ USD online
• 2.6% + 10¢ USD in person
• 2% 3rd-party payment providers

The Basic plan serves as the starting point for most new store owners, especially those launching their first online business. It includes all the essential tools to get a professional ecommerce store up and running, from hosting and checkout to product management and the ability to sell both online and in person.

In addition, one of the biggest advantages of this plan is the shipping discount of up to 77%. Even if you aren’t shipping large volumes yet, lower fulfillment costs can help you price more competitively and keep more profit from each order. Being able to manage inventory across up to 10 locations also gives beginners room to experiment with storage options.

Support plays an important role at this level as well. With 24/7 chat assistance, new sellers have somewhere to turn when they run into questions or technical issues. Combined with Shopify’s free trial and the $1-for-three-months offer, the Basic plan creates a low-risk environment where you can build confidence and test your business idea before committing to higher monthly fees.

2. Grow

Subscription fee: $105/month ($79 if paid annually)
Card rates starting at
• 2.7% + 30¢ USD online
• 2.5% + 10¢ USD in person
• 1% 3rd-party payment providers

The Grow plan (formerly called “Shopify”) is highly recommended once your business starts gaining momentum and you’re no longer managing everything alone. The ability to add up to 5 staff accounts makes day-to-day operations smoother when you begin delegating tasks like fulfillment, customer service, or marketing. This shift alone often marks the point where upgrading becomes worthwhile.

At this stage, shipping and order volume usually increase, so the enhanced shipping benefits stand out. Discounts of up to 88% and built-in shipping insurance help protect your margins when more orders are going out the door. Plus, the Grow plan still supports 10 inventory locations and maintains strong in-person selling capabilities, which makes it all the more suitable for businesses that sell online and through pop-ups, events, or small retail spaces.

3. Advanced

Subscription fee: $399/month ($299 if paid annually)
Card rates starting at:
• 2.5% + 30¢ USD online
• 2.4% + 10¢ USD in person
• 0.6% 3rd-party payment providers

Once your business reaches a point where operations become more complex, it’s high time to consider the Advanced plan.

One of its key benefits is the ability to display real-time third-party shipping rates at checkout, giving customers accurate carrier pricing based on their location and package details. This transparency can significantly reduce abandoned carts caused by unexpected shipping costs.

International growth also becomes more manageable here. The introduction of localized storefronts allows businesses to tailor product availability, currency, and pricing for different markets, which is essential when selling globally. The plan also increases staff capacity to 15 accounts to help larger teams organize responsibilities across departments more effectively.

4. Plus

Subscription fee: Starting at $2300/month for 3 years ($399 for the first month); custom card rates.

Lastly, Shopify Plus caters to enterprise-level businesses where performance, customization, and operational control directly influence revenue. As a result, the capabilities it unlocks go far beyond what standard plans offer.

For starters, the fully customizable checkout is one of the most impactful features, as it allows brands to design a tailored buying experience that supports unique workflows, loyalty systems, or complex product configurations. This plan also dramatically expands operational capacity, supporting up to 200 inventory locations and unlimited staff accounts.

Another major advantage is its built-in support for wholesale and B2B selling, meaning businesses can manage multiple sales channels within the same platform. Not to mention, given the 200 POS Pro locations available, Shopify Plus is particularly strong for brands with extensive retail networks or those running both online and offline operations at scale.
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With a clear understanding of how each Shopify plan scales in features, fees, and operational power, you’ll be able to choose the tier that truly supports your business goals without overspending.

What Are Shopify’s Additional Expenses?

We have addressed the question, “How much does Shopify take per sale?” However, subscription fees and payment-related charges are only part of the picture. You’ll also need to consider additional expenses such as domains, design work, third-party apps, marketplace integrations, etc., which range from $20-$30 to $1,000+ per month.

When you add these expenses to your subscription and transaction fees, it becomes clear that the true cost of running a Shopify store varies widely based on your tech stack and growth stage. By understanding these potential add-ons early, you can budget more accurately and avoid unpleasant surprises as your store scales.

How to Cut Costs and Raise Profit Margins on Shopify

You have learned the answer to the question, “How much of a cut does Shopify take?” Now, let’s discuss what you can do about it!

To cut costs and raise profit margins on Shopify, you should reduce operating expenses like shipping and marketing waste, and increase revenue by optimizing pricing, raising average order value through strategies like bundling, and improving customer retention with loyalty programs and email marketing.

For cutting costs:

• Optimize shipping and fulfillment: Negotiate better shipping rates, use rate shopping tools, optimize packaging to reduce size and weight, and evaluate different fulfillment models to find the most cost-effective option.
• Reduce marketing waste: Analyze your return on ad spend (ROAS) to cut underperforming campaigns and focus on channels that deliver the best results.
• Leverage technology: Use apps to automate routine tasks, from customer service to inventory management, to reduce labor costs.
• Streamline supply chain and inventory: Negotiate better terms with suppliers, optimize your inventory to reduce holding costs, and consider strategies like SKU rationalization.
• Cut platform and tech costs: Evaluate your current e-commerce platform and other technology stack to see if there are more affordable or efficient alternatives.

For raising profit margins:

• Increase prices: Carefully raise prices, ensuring you add more value to justify the increase. Communicate transparently with customers and consider segmenting your audience to offer different tiers.
• Increase average order value (AOV): Encourage customers to buy more by offering product bundles, volume discounts, or post-purchase upsells.
• Focus on customer retention: It is often cheaper to retain existing customers than to acquire new ones. Implement a customer loyalty program and use email marketing to encourage repeat purchases.
• Improve conversion rates: Make it easier for customers to buy by optimizing your site’s design, reducing friction in the buying process, and highlighting social proof like testimonials and reviews.
• Explore alternative business models: Consider private labeling to have more control over costs and branding, or test a subscription model for recurring revenue.

These small yet strategic improvements can add up quickly and significantly strengthen your margins. When you understand where money leaks and where value grows, you’ll be in a much stronger position to keep more profit from every Shopify sale.

How Much Does Shopify Take Per Sale: FAQs

Final Words

At the end of the day, Shopify’s low subscription fees can be misleading if you don’t look at the full picture. Answering the question, “How much does Shopify take per sale?” gives you the clarity you need to choose the right plan and cut unnecessary costs before they erode your margins!

The good news is that once you recognize where your money is going, you can take control. Better yet, if you want help reviewing your store setup or optimizing your store to keep more profit from every sale, the LitOS team is ready to support you at any time. We’ll work with you to find practical, realistic solutions tailored to your business.