Email marketing continues to be a highly effective tool for businesses to engage with their customers. Mailchimp is considered as one of the leading email marketing platforms in 2023, according to Forbes Advisor. In this comprehensive article, learn how to connect Mailchimp to Shopify and take your online business to the next level.

We – the LitExtension team, will guide you through 5 main steps to connect Mailchimp to Shopify:

Let’s dive right into the tutorial!

Connect Mailchimp to Shopify for a Successful Ecommerce Campaign

What is Mailchimp?

Mailchimp is a popular email marketing platform that enables businesses to create and manage effective email campaigns. It provides a range of features such as email automation, segmentation, and analytics to help companies to engage with their audience and drive conversions.

Mailchimp is widely recognized as one of the best email marketing tools available, backed by impressive statistics: (Source: Mailchimp Statistics)

The platform sends billions of emails monthly, demonstrating its scalability and reliability.
Mailchimp boasts an average email open rate of 21.33% and a click-through rate of 2.62%, indicating its effectiveness in engaging subscribers.

Why should I connect Mailchimp to Shopify?

Shopify offers a robust built-in email marketing feature that allows businesses to communicate with their customers effectively. Users can create and send professional email campaigns, track their performance, and automate personalized messages directly from Shopify Store.

By connecting with third-party apps, businesses can extend the functionality of their email marketing strategy, such as integrating with CRM systems, segmenting their audience, and implementing advanced analytics for better targeting and optimization.

Here are several benefits for your email marketing campaign if you connect Mailchimp to Shopify:

Import customer data from your Shopify store to Mailchimp and target your email campaigns more effectively.
Create personalized and timely email sequences with Mailchimp’s robust automation features that nurture your customers throughout their buying journey.
Provides comprehensive analytics to track the performance of your email campaigns.

You want to get started with email marketing? These are 15+ Best Email Marketing Apps For Shopify that You Shouldn’t Miss. Continue reading to learn the simple ways to connect Mailchimp to Shopify!

How to Connect Mailchimp to Shopify

Follow these simple steps to connect Mailchimp to Shopify and unlock the full potential of your email marketing efforts.

Step 1: Log in to your Shopify App Store

You can easily log in to your existing Shopify account or create a new one using your Email, Google or Facebook account.

Shopify Login Dashboard — Log in to your Shopify App Store

Step 2: Find “Mailchimp: Email Marketing” and click “Add App”

Go to Shopify App Store and type Mailchimp in the Search bar. Then click Add app to connect Mailchimp to Shopify

Step 3: Log in to your existing Mailchimp account or create a new one

You can now log in to your existing Mailchimp account or create a new one directly in a popup page from Shopify.

Step 4: Review your sync settings and click “Sync Now”

Review and customize your sync settings to ensure your Shopify store data is accurately synced with Mailchimp.

Then, click on the Sync Now button to complete the integration.

Step 5: Check your Mailchimp product, customer, and order listings in your Shopify store

After completing the Sync, the Mailchimp app page within your Shopify store will display comprehensive totals alongside your product, customer, and order listings, providing you with valuable insights and data.

In addition to installing the Mailchimp app directly from the Shopify App Store, you can connect Mailchimp to Shopify manually. In the next part, we will guide you on how to join the Mailchimp code to Shopify.

How to Connect Mailchimp Code to Shopify

It’s important to note that manually connecting Mailchimp to Shopify requires technical knowledge and website code editing skills. If you are unfamiliar with it, you can use the first method. Now let’s jump into the tutorial!

Where to get Mailchimp’s custom code

Step 1: Log in to your Mailchimp account

Step 2: Create a new Signup form

Go to Audience> All contacts > Choose to Create a Signup form

Step 3: Select Embedded forms

Click Select to create an Embedded form, and then you can customize the form as desired.

Step 4: Get a custom website code

Finally, you can copy the provided custom Embedded Form Code for later use.

How to add Mailchimp code to Shopify

#1 Go to your Shopify Admin Account > Themes section. Choose to Customize the Shopify theme store you want to connect to Mailchimp.

#2 Choose “Edit code” in the Shopify theme settings

Edit your Shopify Themes layout — Edit Layout code in Shopify Themes settings

#3: Add the embedded code for Mailchimp Signup right before the </body> tag and click Save

Find out more of our helpful tutorials:

Optimizing Tips for Email Marketing Campaigns Performance

It’s essential to focus on specific vital strategies to optimize the performance of your email marketing campaigns and achieve better results.

Tracking email campaign metrics

By leveraging the data generated when you connect Mailchimp to Shopify, you can gain valuable insights into the performance of your campaigns. This includes metrics such as open rates, click-through rates, and conversion rates, allowing you to identify areas for improvement and make data-driven decisions to enhance your campaigns.

Split testing and A/B testing

With Shopify Mailchimp integration, you can easily set up and execute split tests to compare different elements of your email campaigns, such as subject lines, content, or call-to-action buttons.

This lets you understand what resonates best with your audience and optimize your campaigns accordingly. Testing and refining your emails can improve engagement, increase conversions, and drive better results.

FAQs for Connect Mailchimp to Shopify

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Conclusion

Connecting MailChimp to Shopify is a powerful way to boost your email marketing strategy. Take advantage of this opportunity to connect MailChimp to Shopify and elevate your eCommerce business.

To get more helpful advice for your online stores, visit our LitExtension blog and sign up for our eCommerce community. If you’re considering switching to Shopify, LitExtension – #1 Shopping Cart Migration Expert, is ready to assist you with the fastest and most affordable solution!