Cyber Monday is a highly anticipated event that marks the culmination of the holiday shopping weekend. Competing with famous brands, it’s more than important for your store to have an outstanding Cyber Monday advertising campaign.
If you still have trouble figuring out the matter, we can help! In this blog post, we will delve into the following key aspects of Cyber Monday:
- An overview of Cyber Monday meaning
- 10 best Cyber Monday advertisements for your inspiration
- Tips on how to create the best Cyber Monday sale ads
Hop on, and we’ll explain one by one!
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Cyber Monday: At a Glance
To create the best Cyber Monday advertising campaign, we must first have precious insights about this day and the predicted consumer trends for 2023.
1. What is Cyber Monday?
Cyber Monday is an annual online shopping event that follows the Thanksgiving holiday weekend. It is often referred to as the counterpart of Black Friday, which traditionally takes place in brick-and-mortar stores. Cyber Monday, however, is centered around eCommerce and provides consumers with enticing online deals and discounts.
2. When is Cyber Monday 2023?
In 2023, Cyber Monday falls on November 27th. It’s a date marked on the calendars of both shoppers and retailers, kicking off the holiday shopping season with a digital bang.
3. Why Cyber Monday?
Happens between the two biggest holidays of the year – Thanksgiving and Christmas, Cyber Monday comes with more benefits than we can think of. These include generating higher profits, increasing loyal customers, and expanding your target market.
According to Adobe, Cyber Monday sales hit a new high of $11.3 billion, up 5.8% from the previous year. Consumers spent an average of $12.8 million every minute between 8:00 and 9:00 p.m. Pacific Time, making it the busiest online shopping day of the holiday season, the year, and all time.
In fact, to avoid possible price increases due to inflation, over 50% of consumers expect to begin making purchases far sooner in 2022. Customers are eager to spend money; therefore, this is your time to assist them and guarantee an unforgettable visit.
Thus, clearly understanding and preparing for your Cyber Monday advertising campaign will help you come on top of the game and weather the economic storm.
4. What are the consumer trends for Cyber Monday?
Of course, knowing everything before the game starts always earns you a point.
Based on our 10+ years of experience in the eCommerce industry with the Cyber Monday events in the previous years, here are our predictions on the 2023 consumer trends:
- Mobile shopping dominance
- Buy Now Pay Later flexibility
- The hunt for more gifts
Mobile shopping dominance
Mobile devices have become consumers’ go-to platforms for shopping Cyber Monday. Smartphone purchases increased from 40% to 43% of all Cyber Monday sales in 2022, reflecting the continued growth of mobile shopping.
So, it’s no surprise to optimize your website and app for mobile responsiveness before the big day. By doing this, you can cater to the growing number of shoppers making purchases on their smartphones and tablets and guarantee the best shopping experience.
Buy Now Pay Later flexibility
The concept of “Buy Now, Pay Later” (BNPL), where consumers may make payments on expensive things over time, has exploded in popularity in recent years. This explains why the number of orders using this payment method jumped by 85%, and overall income increased by 88% during Cyber Week compared to the previous week.
Grab your chance by integrating with payment processors who offer the BNPL method, especially if you sell high-end products at a more expensive price. This way, you can expand your reach and earn more customers for your Cyber Monday advertising campaign.
The hunt for more gifts
When consumers do web searches using keywords often associated with giving presents, they leave an impression. A user who enters a search keyword like “Hanukkah gifts”, “gifts for boaters”, or “men’s gifts” will get gift-related ads.
It’s only August, but this is how popular the keywords “Hanukkah gifts” and “men’s gifts” have been mentioned:
In 2022, the gifting impression was one of the biggest problems searched by many people in the first week of November (according to Pepertua). We recommend creating gift packages for your customers since they love it!
Similarly, marketers should also start bidding on Cyber Monday gifting search phrases earlier, then keep track of performance and modify spend appropriately, which may reap substantial benefits later on.
Either Cyber Monday or Black Friday are important events during the Cyber week and need careful preparation. Check out the blog posts below:
Top 10 Cyber Monday Advertising Campaigns Went Successful
That’s it with all the necessary information on the Cyber Monday shopping holiday. Now, it’s time to practice by learning from the best. These top 10 Cyber Monday advertising campaigns will definitely help you visualize how it works in real life.
1. Parachute Home
Parachute Home‘s Cyber Monday advertising campaign turned heads with its focus on cozy comfort. Since Christmas is coming to town, most customers will look for winter products such as blankets, socks, pillows, etc.
They highlighted their premium bedding and home essentials, enticing customers with exclusive Cyber Monday deals online that brought luxury into the home at a fraction of the cost. By honing in on the desire for comfort during the holiday season, Parachute Home created an emotionally resonant campaign that led to impressive sales.
💡What to learn from:
It is evident that Parachute Home is targeting the customers’ emotions and desires – right time, right insights. You can do just the same thing for your Cyber Monday advertising campaign by highlighting the value and emotional connection customers can experience.
Plus, Parachute’s sale events are rare because they sell high-end products. So, the fact that they offer a 20% discount on Cyber Monday for all items (extra for clearance ones) even attracts more customers than ever.
2. Vans
There was zero Cyber Week advertising from Vans in 2022. Instead, new graphics and festive extras like a game and a playlist were applicable throughout the full holiday season.
Their entire media platforms are covered with unique and creative branding styles, which is a super fit for a fashion business.
💡What to learn from:
In a crowded marketplace with numerous promotions, creative branding sets your business apart. A unique and memorable brand identity makes customers more likely to choose your offers over competitors.
Plus, creatively branded content is more likely to be shared on social media. Viral potential can amplify your reach and draw in a wider audience. Borrow Vans’ Cyber Monday advertising strategy for your store!
3. New Balance
New Balance opted for a more subtle approach instead of striving for a fashionable design or steep Cyber Monday discounts.
Since they did not intend to give away the store during the BFCM week, they were sincere in calling the sales “a little extra motivation” for buyers. When trying to reach savvy consumers who know exactly what they want, it might be helpful to take a more straightforward approach.
💡What to learn from:
New Balance’s approach focuses on the value their products provide, rather than relying on hype or excessive promotions. This can attract discerning consumers who prioritize quality and functionality.
Furthermore, subtlety can build trust with consumers. When a brand doesn’t oversell or overpromise, it enhances its credibility and fosters a sense of trustworthiness. If this is what your business is going for, note down New Balance’s advertising strategy.
4. Charlotte Tilbury
Charlotte Tilbury is another must-have name for the best Cyber Monday advertising example. Apart from the cut-price deals that all brands offer, Charlotte charmed customers with their Magic Makeup Mystery Box, which is 50% off. 
Charlotte Tilbury Cyber Monday advertisingWhen making a purchase, customers will find seven unannounced cosmetic products inside. This triggers their curiosity and excitement than ever before, hence drive crazy sales.
💡What to learn from:
Mystery boxes create intrigue and excitement among customers. Surprise can drive anticipation and engagement as customers wonder about the contents.
Also, limited-time Cyber Monday advertising ideas can encourage quicker decision-making. The fear of missing out on a unique deal can lead to higher conversion rates and increased sales.
5. Target
We can’t skip through this giant in the industry – Target. With its signature red color, Target’s banner goes straight to the point.
They showcased the products applied with the deals, as well as the start-end date for the Cyber Monday advertising campaign.
💡What to learn from:
By simplifying promotions, Target makes it easy for customers to understand and compare deals quickly. Apply this principle to your offers by presenting them in an easily digestible format, helping customers make informed decisions without hassle.
Learning from this, prioritize transparency in your promotions, clearly outlining the discounts, products, and conditions involved. This builds trust with customers and reduces any confusion.
6. Macy’s
Another excellent creative example of Cyber Monday advertising that we can’t miss out on belongs to Macy’s. It has high flexibility, which means this has the potential to be useful for after-Christmas sales campaigns, Cyber Monday this year, and holiday shopping for years to come.
Visitors to Macy’s Cyber Monday home page, regardless of the time of year, will be greeted with pre-sale Cyber Monday offers designed to entice them to make purchases.
💡What to learn from:
Macy’s fulfilled customer experience by gathering all their promotions on a single webpage. We all know that during the holiday season, making customers go through too many steps to find their Cyber Monday deals is not recommended. This could lead to a higher rate of visitors leaving the website.
Another notable advantage is that Macy’s marketing offers were quite a steal. Last year, with the code CYBER, you can get an extra discount of 20%. And it is expected to remain the same (or even more) on Cyber Monday 2023!
7. Bloomingdale’s
In contrast to Macy’s, Bloomingdale’s showed their strength in maintaining consistent branding elements throughout the Cyber Monday advertising products.
2022 was the company’s 150th anniversary, with the gold-black tone covering all media platforms, including email, website, banners, etc.
💡What to learn from:
Bloomingdale’s understood that customers tend to go for aesthetically pleasing products and created a marketing strategy that could grab customers’ attention the instant the ad showed in their feed.
Also, everything must be consistent – a core value in your Cyber Monday advertising plan. This will create anticipation among your audience. When people know that your brand consistently offers excellent deals on this day, they might actively look forward to your promotions. Thus increasing engagement and higher sales.
8. Bath & Body Works
In the case of Bath & Body Works, they released a sneak peek announcement for their Cyber Monday sales. The brand created these 3-wick candle deals – a perfect solution for gifts to your family, friends, and lovers (also mentioned in the sneak peek).
After reading the post, you can learn how they juggle with words to create this friendly vibe that everyone wants to buy. A major plus about this release is that it kept customers waiting for the day! Why not, right?
💡What to learn from:
The trick of Bath & Body Works is that they understand it is a gifting season. By offering multiple products at lower prices, the brand’s Cyber Monday advertising strategy can encourage customers to spend more. Moreover, they chose candles as the primary item for the season – which is quite intelligent since everyone can use them.
9. The Ordinary
For the fourth year running, Deciem continued to brand its website with the Slowvember theme. They will provide a 24% discount on all products from the smaller brands, including fan favorite – The Ordinary.
Their tactic here is to extend their sale period. Instead of promoting only Cyber Monday or Black Friday, the company called it a whole week. This enables them to attract more visitors without having to urge them too hard. Now we know why it is called “Slow November”.
💡What to learn from:
In an age of rapid discounts and sales events, the Slowvember campaign stands out by encouraging a counterintuitive approach. Consider how you can differentiate your brand by offering unique experiences that challenge conventional shopping norms.
10. Amazon
Amazon‘s Cyber Monday campaign leveraged the power of its Prime membership. Exclusive deals and early access were offered to Prime members, incentivizing sign-ups and rewarding loyal customers.
This strategy reinforced the value of the Prime program and fueled Amazon’s Cyber Monday success. Both BFCM customers (because of the early sales) and brands (thanks to the increased signups) benefit from this tactic.
💡What to learn from:
As you can see, exclusive deals incentivize customers to become registered members and reinforce loyalty among existing members. The sense of being part of an exclusive group can lead to long-term customer retention.
Additionally, having a group of exclusive members helps brands gain insights into the customers’ preferences and buying behavior. You can use this data to tailor future offers and improve targeting.
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Cyber Monday Advertising Tried-and-True Tips for Your Store
From the showcased Cyber Monday advertising examples, we have rounded up these tried-and-true tips that you can use to boost your store’s performance during this year’s peak time.
1. Understand your audience
Before you dive into crafting your Cyber Monday advertising campaigns, take the time to understand your audience. Your detailed plan should answer these questions:
- Who are your ideal customers?
- What are their preferences, behaviors, and pain points?
- How can you solve their problem?
Tailor your Cyber Monday marketing strategy to resonate with their needs and desires for more effective outreach.
2. Set clear goals
Next, define your objectives for the Cyber Monday advertising. Are you aiming to increase sales, expand your customer base, or promote a new product? Setting clear goals will guide your advertising strategies and help you measure success.
Also, make things clear with your KPI, too. How can you measure the effectiveness of your entire campaign? This could include the conversion rates, reach, and the number of registered customers, etc. Believe us, it surely helps to understand what you did right and wrong for future campaigns!
If you don’t know which data to look for when reading reports, read on 10 important sales analytics to watch for revenue.
3. Create compelling offers
The rise in sales that online stores see during Cyber Week is primarily attributable to the steep discounts they provide. In 2022, the most heavily discounted product types were essential clothing (34%), cosmetics and skincare (32%), and high-end clothing and accessories (26%).
In other words, your store should increase the rate of discounts if you want to attract more customers this year. This is mostly due to the high inflation, leading to more people cutting down daily expenses.
Consider offering exclusive discounts, buy-one-get-one deals, free shipping, or limited-time bundles. Make sure your offers provide tangible value and a sense of urgency. Remember, a compelling offer can make a shopper torn between your store and a competitor’s.
4. Utilize multi-channel marketing
The modern consumer engages across various platforms, from social media to email and beyond. Utilize a multi-channel marketing approach to meet your audience where they are.
Here are the numbers on how consumers gain knowledge about online Cyber Monday offers in 2022 (reported by NielsonIQ):
- Websites (45%)
- Social media ads (41%)
- Email (38%)
- TV ads (31%)
- Word of mouth (22%)
Develop a cohesive strategy that ensures consistent messaging and branding across different channels. Share sneak peeks, behind-the-scenes content, and countdown teasers to generate buzz and anticipation for your Cyber Monday deals.
5. Personalize campaigns
Tailoring your campaigns to individuals can make a difference. Leverage data-driven insights to segment your audience based on behavior, purchase history, and preferences.
Send personalized offers that resonate with specific segments, fostering a deeper connection and increasing the likelihood of conversion. Personalization can turn a one-time sale into a long-term relationship.
6. Leverage influencer partnerships
Do you know that 82% of consumers reported that their purchasing decisions were significantly influenced by an influencer?
As you can see, influencer partnerships can be a game-changer for your Cyber Monday campaigns. Collaborating with influencers in your industry amplifies your message to a wider and more engaged audience. Not to mention, influencers bring authenticity and credibility to your offers, as their followers trust their recommendations.
7. Implement countdown timers
Urgency is a powerful motivator in driving sales. That’s why most brands incorporate countdown timers into their Cyber Monday advertising to create a sense of urgency. Limited-time offers with ticking timers evoke a fear of missing out (FOMO), compelling shoppers to take immediate action.
Countdowns can turn casual browsing into swift conversions, making your Cyber Monday campaign more effective.
Make the best out of your Cyber Monday advertising campaign with our blog posts below:
Cyber Monday Advertising: FAQs
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Final Words
After all, setting up Cyber Monday advertising strategies is an inevitable part of your marketing plan for the event. Hopefully, LitExtension – #1 Shopping Cart Migration Expert’s article on the 10 best Cyber Monday ads examples has inspired you to create one for your brand.
In case you need more tips & tricks to generate profits in the eCommerce world, check out our LitExtension blog or join the Facebook Community group.