Cyber Monday Marketing: 15 Ideas You Can’t Overlook

It’s that time of the year again, when everyone is looking for Black Friday and Cyber Monday – the two biggest shopping events! As merchants, you need to prepare a Cyber Monday marketing plan for the most fulfilling experience for every single customer.

Don’t worry, we are here to help. LitExtension will pack you tips on how to prepare for Cyber Monday with 15 mindful marketing tips:

• Come up with a detailed plan
• Run email campaigns
• Make a landing page
• Add Buy Now Pay Later method
• Sell bundled packages
• Launch flash sales
• Promote on social media
• Host interactive contests
• Create gift guides
• Add a countdown clock
• Utilize direct marketing
• Offer free shipping
• Build creative advertisements
• Ensure dedicated customer service
• Extend your offers

Let’s get started now!

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What is Cyber Monday?

We definitely have heard of Cyber Monday or Black Friday at least once, but how does it work, and is it actually worth it? If you’re still sitting on the fence about this topic, let us help!

1. When is Cyber Monday?

Cyber Monday is an eCommerce marketing term for the period after Thanksgiving. This is the perfect timing since everyone is looking for Christmas presents for family and friends. Within 24 hours, customers can find cut-price deals across online platforms from the biggest brands in the industry. In 2023, Cyber Monday will occur on November 27th.

Most people might find distinguishing between Black Friday and Cyber Monday difficult since they are all about sales. As their names suggest, Black Friday occurs on the nearest Friday, while Cyber Monday is the nearest Monday after Thanksgiving.

Cyber Monday was created because many people continued their Black Friday shopping sprees on the internet. After that, stores began planning special events the following Monday, hoping to drive more traffic and revenue.

2. Why is Cyber Monday important?

According to Adobe Analytics, total online sales in the United States on Cyber Monday 2022 surpassed Black Friday, which amounted to $11.3 billion. Via desktops, the conversion rate reached 6.9% – an outstanding number that none of us expected. Thus, it’s no surprise that this is one of the most important events for online businesses.

Besides, 2022 was also the year when Cyber Monday witnessed a huge jump in buying activity:

• In America, the data increased by almost 500%.
• Canadian online shoppers make 598% more purchases than usual.
• The rate of retail expansion in New Zealand is 577%.
• All three countries are far outpacing the worldwide average growth of 148%.

So what else are you waiting for?

This is your chance to gain more customers and generate profits. However, to compete with other brands, you must prepare yourself with a detailed Cyber Monday marketing plan. Check out our recommended strategies here.

3. Upcoming Cyber Monday 2023 trends

Besides the strategies, keeping up with the trends is another factor affecting the success of your Cyber Monday marketing plan. As a result of the record-high inflation rates, the previous several BFCM trading periods have been exceptionally volatile.

KPMG data suggests that 55% of customers have cut down on discretionary spending so far in 2023. For this reason, consumers are expecting more significant discounts on Cyber Monday.

In 2022, Adobe found that Black Friday and Cyber Monday discounts reached an all-time high, with an average of 25% off the quoted price on Cyber Monday. In other words, a 5% or 10% discount on items won’t be enough to convert during this year’s BFCM season.

Adobe reports that 85% more orders used the Buy Now Pay Later method in 2022 than the previous year. Therefore, the overall income via Buy Now Pay Later also increased by 88%. Take full advantage of this trend by offering a wide range of Buy Now Pay Later payment methods, including Klarna, Afterpay, and Affirm.

As mentioned earlier, the shopping Cyber Monday trend only doesn’t stop in the US. It is spreading all over the world! You can start preparing localized deals for different regions to generate higher profits.

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15 Cyber Monday Marketing Ideas to Generate Profits

Here goes the part that we’ve all been waiting for!

To give you the best Cyber Monday marketing ideas, we have done the research with the most updated statistics, proving that they are helpful. From then, you can pick out the most suitable ones based on your requirements and budget.

1. Come up with a detailed plan

It’s never too early to start thinking about maximizing your Cyber Monday sales, whether you are running a traditional storefront, an online store, or a hybrid of the two. We’ve observed that most businesses prepare their Cyber Monday marketing plan in September.

You may use this extra time to improve your store and precisely define the target audience’s expectations. After that, your Cyber Monday marketing campaign should include social media posts, email newsletters, and discounts you’ll use during the event.

Additionally, you can design a new landing page or release teaser posts. Continue reading to see more Cyber Monday marketing tips.

2. Run email campaigns

Do you know that during the Cyber Week sale in 2022, email marketing helped to increase sales by 34.4%? Meanwhile, automated messages were responsible for 27.1% of all purchases placed.

As you can see, sending holiday email marketing is a way for stores to maintain communication with new and existing customers. You can include discounts or special offers for loyal customers before making them public on other channels.

Before sending them out, ensure you have included engaging Cyber Monday email subject lines that highlight the most appealing aspect of your offer and encourage readers to open your email. After that, insert an eye-catching CTA button or link to direct the customers to your website.

Here’s how Jack Spade ran their email campaigns with outstanding Cyber Monday subject headlines.

3. Make a landing page

Retailers’ websites are the primary source of information for customers regarding Cyber Monday marketing strategy. In 2022, 45% of customers claimed that they directly find special offers via the brand’s website.

However, since the heavy traffic, customers don’t have the patience to find suitable Cyber Monday deals online. If they have to wade through too many products to locate what they’re looking for, there’s a higher chance that they may feel frustrated and leave your website.

To prevent this, a landing page is in need. A targeted Cyber Monday shopping website will provide customers with all the special deals they’ve been searching for. Plus, they can purchase without any unnecessary distractions.

You can learn from how Tony Robbins displayed their Cyber Monday advertising on the landing page:

4. Add Buy Now Pay Later method

During Cyber Week 2022, the number of orders using the Buy Now Pay Later method experienced a surge. This allows customers to buy more expensive products without having to pay all at once.

Afterpay, a BNPL service provider, reported a 120% increase in transactions between Black Friday and Cyber Monday compared to the previous week. And it continues to be predicted as the trend for this year’s Cyber Monday.

Amazon – one of the biggest marketplaces where people came to find Cyber Monday deals offered Buy Now Pay Later with Affirm last year. Customers who purchase $50 or more on qualifying items on Amazon.com may spread the cost over three equal monthly payments at 0% interest.

5. Sell bundled packages

Customers are always on the lookout for the best Cyber Monday offers. Thus, selling bundled packages would be a great incentive to attract more visitors.

In other words, you will create sets of similar items at a discounted price. By doing this, you will increase the average order value and upsell shoppers to a slightly higher price than they would have paid had they purchased the products or services separately.

Last year in 2022, Nintendo Switch offered the best bundle deals for Cyber Monday shoppers. You will receive a console, a carrying case, two games, and three months of internet service for only $300, while the original price is around $370.

6. Launch flash sales

Another potential idea for your Cyber Monday marketing campaign is running flash sales. It has been proven that during Cyber Week 2022, the rise in online store sales is mostly attributable to the number of discounts provided.

You can offer either a one-day-only deal, a deal-of-the-day, or even a 1-hour deal on specific products. People are more likely to make an impulsive purchase when faced with incentives like FOMO, scarcity, time constraints, and price reductions.

“The reason that Cyber Monday or any of the other big sales days garner so many sales is that they have offers and deals that you don’t normally get, So, the best thing to do is create a one-day-only deal or offer that is simply too good to refuse. A limited-time offer creates a sense of urgency, while the discount itself is motivation enough for people to buy. If you do this, there’s actually not much else that you need to do for Cyber Monday or Black Friday or any other sales day.”

– Tessa Wuerts, Director of Marketing, efelle Creative.

7. Promote on social media channels

Devote some time to planning out your social media posts. Before launching a marketing campaign, most stores will pre-sort their social media postings to maximize their ability to bring in customers and build attention, ultimately leading to increased sales.

You may increase interest from prospective consumers by scheduling teaser postings, last-chance alerts, and reminders in advance.

Also, collaborating with influencers is a chance to boost your sales for Cyber Monday marketing. In fact, 82% of customers report that they have tried, purchased, or recommended a product after reading about it on an influencer’s blog or social media account. So, seize the opportunity now!

Don’t forget to utilize hashtags to increase brand awareness and attract new followers. Up to the present, you can use it on multiple platforms, from Instagram, Facebook, and Twitter to Linkedin or Tiktok.

8. Host interactive contests

Interactive challenges are the perfect Cyber Monday marketing strategy to capitalize on the holiday mood. Just simply thinks as this is a unique touch adding to the shopping experience, giving your customers an unforgettable impression.

Prizes might be awarded for timely purchases, discount wheels, and sweepstakes can be organized. Make a series of engaging posts that have a story to tell beyond just advertising your business. Here’s your opportunity to update your brand image in accordance with current media, trends, and memes.

Here is a sample from Pepsi in creating interactive activities. You can apply the same concept to your Cyber Monday marketing campaign.

9. Create gift guides

The sheer volume of sales around this time of year might bewilder consumers. On top of that, since it’s the holiday season, people are searching for presents. Making a gift guide for your product that will facilitate its discovery, selection, and purchase by your target audience.

All you have to do is make Cyber Monday gift ideas for certain subsets of your intended audience. Or, you could just draw up a list of products you’d suggest to consumers as gifts for their loved ones.

As Amazon has done below, you may give shoppers a curated selection of gift options that fall inside a certain price range or subject area.

10. Add a countdown clock

Since Cyber Monday is an all-day event, you may add several countdown timbers throughout the day to promote special deals that will expire at different times. This is a genius trick that will keep your visitors interested.

This Doc Martens countdown clock is a great technique in their Cyber Monday marketing plan to remind your buyer that this special deal won’t last forever.

11. Utilize direct marketing

The Cyber Monday weekend saw a 47% increase in the amount of SMS sent by brands, leading to a 57% and 23% growth in orders, respectively. Use direct marketing to persuade consumers to take action; one-on-one customer targeting yields more memorable advertising.

On Cyber Monday 2022, Michaels employed a short message service (SMS) to deliver a link to their offer straight to customers’ phones.

12. Offer free shipping

The vast majority of UK customers (94%) agree that offering free delivery encourages online purchases. Our point is that offering free delivery during the holidays is extremely popular. They’ll go above their allotted funds to get this.

Check out how Sephora promoted their Cyber Monday free shipping on social media:

13. Build creative advertisements

Since last year’s Cyber Monday madness brought in nearly $12 Billion, you can bet that businesses are gearing up for fierce competition this year. Given the abundance of competing discounts, getting the word out about your own is crucial.

You may reach more people and make the most of this event by making catchy Cyber Monday advertisements. You should also consider increasing your ad spending and marketing budget for days before the big day.

Target did quite a job when creating its Cyber Monday marketing advertisement for your inspiration.

14. Ensure dedicated customer service

The higher traffic your store gets, the more dedicated your customer support team should be. Make sure your website’s customer service crew is ready for any problems that might emerge. Adjust business hours and notify consumers on your email list, as well as others, through marketing emails, social media posts, and your website.

15.  Extend your offers

We’ve established that the two weeks after Thanksgiving weekend—including Black Friday and Cyber Monday—are almost synonymous. Your plans to promote Cyber Monday marketing might just as easily be implemented on Black Friday and vice versa.

Cyber Monday sees the deepest deals, but the beginning of the December holiday season still brings in more people. Take advantage of the additional time by extending your offers to get the most out of the traffic.

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Cyber Monday Marketing: Quick Takeaways

That’s a lot to take in a short amount of time, right? We have summarized all of the recommended Cyber Monday marketing ideas for your future reference below:

• Come up with a detailed plan – a detailed Cyber Monday marketing plan will prevent you from wasting your time and money on all the unnecessary tasks.
• Run email campaigns – sending out emails is an effective way to keep your customers updated about the event.
• Make a landing page – a landing page will save customers time spent scrolling through thousands of products.
• Add Buy Now Pay Later method – this enables customers to make purchase for more expensive products.
• Sell bundled packages – sell multiple products in a single package at a more affordable price. Why not?
• Launch flash sales – your customers can hardly resist the power of exclusive deals on Cyber Monday.
• Promote on social media – spread your words and Cyber Monday promotion through multiple channels at once to attract more visitors.
• Host interactive contests – keep the customers interested with interactive challenges while having an impression about your brand.
• Create gift guides – prepare a curated list of gift packages for your customers to choose from.
• Add a countdown clock – increase the feeling of emergency throughout the big day.
• Utilize direct marketing – notify your customers about the special offers via SMS.
• Offer free shipping – people tend to purchase more products if the order is free shipping.
• Build creative advertisements – catch the customers’ attention at first glance.
• Ensure dedicated customer service – make sure that all of the questions are answered in time, guaranteeing the best customer satisfaction.
• Extend your offers –  take advantage of the additional time to increase traffic.

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Cyber Monday Marketing: FAQs

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Final Words

November and December are coming so close. Get ready for a comprehensive Cyber Monday marketing campaign for your finest holiday season ever!

Hopefully, LitExtension – #1 Shopping Cart Migration Expert has helped you to run the store effectively and generate more profits. For more tips & tricks in the eCommerce industry, check out our LitExtsension blog and join the Facebook community group.