How to Get Started Dropshipping Jewelry Today: A Step-by-Step Guide

With years of experience in eCommerce, we notice that the jewelry niche is full of potential. Therefore, if you want to launch a business, dropshipping jewelry is a brilliant idea.

However, without careful preparation, essential tips, and insights, making a profit from your store isn’t easy. So let us show you how to dropship jewelry properly in this jewelry dropshipping tutorial:

• Step 1: Find the best products for your jewelry store
• Step 2: Choose jewelry dropshipping suppliers
• Step 3: Create your website
• Step 4: Promote your dropshipping website

Let’s dive right in!

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Dropshipping Jewelry Business At a Glance

To ensure we’re on the same page before we dig into the step-by-step guide, let us help you better understand What dropshipping is, How it works in the jewelry niche; All the pros and cons of drop shipping jewelry.

What is dropshipping?

Dropshipping is a fulfillment method where you, as the seller, don’t keep the products you sell in stock. Instead, you purchase the products from a supplier, who ships them straight to your customer.

When dropshipping, you’re essentially the middleman between the supplier and the customer, handling the marketing, sales, and customer service and making a profit on price differences.

💡 Quick fact: Thousands of merchants out there are actually dropshipping with no money.

How does dropshipping work in the jewelry industry?

As we’ve observed, no matter what niche you choose (jewelry, fashion, beauty, etc.), the concept of dropshipping doesn’t change much.

Let’s see, to dropship custom jewelry, you have to find your best dropshipping products, choose a reliable supplier, build a website where you can list your products and accept payments, etc. (we’ll discuss all these in length below).

Pros and cons of dropshipping jewelry

Dropshipping jewelry can be lucrative. However, some shortcomings are inevitable. Here are all the pros and cons of dropshipping jewelry from our experience:

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Now that you better understand how dropshipping jewelry works, still dead-set on launching your jewelry dropshipping stores? If so, let us help you explore how to start a dropshipping jewelry business next!

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How to Get Started Dropshipping Jewelry Business | 4 Steps

If you’re a newbie, the idea of learning how to start a jewelry business might sound like an exhausting task. Well, it doesn’t have to. As long as you follow our four-step guide below, you should be fine!

Step 1: Find best products for your jewelry store

As far as we’re concerned, your dropshipping product can be a deal-maker or breaker. So do careful and thorough research to ensure you find a ‘Mr.Right’ for your jewelry store.

However, easier said than done. Finding the right products for dropship has been the pain for dropshippers over the past few years. We think it’s no difference in the jewelry niche.

1. With a too-saturated niche, you must compete with thousands of other sellers. As we’ve worked with many dropshippers, some even pour $10K+ upfront on ads and other marketing initiatives to start getting the first sales.
2. With a too-narrow niche, you need a well-thought-out marketing campaign to educate your prospects about your products. Otherwise, you won’t be able to scale up your store with a too-small customer base.

Then how to build a jewelry dropshipping store that converts? Our little advice is to find products that have been trending recently, but there are not many sellers yet.

With the rising social commerce trend, we suggest searching for the hashtag #TikTokMadeMeBuyIt on TikTok.

Then sort out the videos with the most engagement; see the comments. If most of them ask, “Where can I buy it?”, “Where do you buy it?”, etc., high chances are you’ve found the right jewelry products to dropship.

Or, you can find your custom jewelry dropshipping products on Amazon’s ‘Best-sellers’ or AliExpress’s ‘Hot Products’. If you’re interested in dropshipping jewelry via AliExpress suppliers, adding a product research tool like Ali Hunter or Wish isn’t a bad idea.

For better details, check our article on how to find the best dropshipping products to sell.

Step 2: Choose jewelry dropshipping suppliers

After knowing with certainty the products you’re about to dropship, let’s find a reliable supplier that offers them.

What to look for from a jewelry dropshipping supplier?

When looking for a jewelry dropshipping supplier, make sure that the suppliers you’re going to opt for meet all these criteria:

1. High-quality products: Your customers expect high-quality jewelry, so make sure your supplier offers products that meet your standards.
2. Variety of styles: Look for a supplier that offers various styles and designs to suit different tastes and preferences of your customers. This will help you easily introduce more product lines later as you scale up your dropshipping store.
3. Competitive pricing: Your profit margin will depend completely on the price you pay for your products, so ensure you’re getting a good deal from your supplier.
4. Fast and reliable shipping: Your customers will appreciate fast shipping times and reliable delivery, so choose a supplier that offers fast and affordable shipping to your target market.
5. Responsive customer service: If you have concerns about your orders, you’ll want a supplier that can provide timely and helpful customer service. So this should be another key factor in evaluating your supplier.

Where to find jewelry dropshipping suppliers?

Here are three top places where you can browse thousands of dropshipping jewelry suppliers we’ve compiled from our experience:

1. AliExpress: If you use AliExpress to find trending jewelry products to dropship, you can also find your suppliers on the platform. And with the help of tools like DSers or Ali Hunter, you can get deeper insights into suppliers on the platform.

   

2. CJDropshipping: As a super popular dropshipping supplier database, you can find suppliers for all kinds of products and niches, from fashion, pet, and electronic to jewelry products.

   

3. Spocket: If you’re specifically searching for dropshipping suppliers USA, UK, or EU, Spocket is an ideal place to find them. Though the platform has suppliers of many niches, many of the best jewelry dropshippers use Spocket just to drop ship jewelry.

Step 3: Create your website

Now that you’ve picked your dropshipping products and have a reliable supplier to take care of the order fulfillment, the next step on how to start a small jewelry business from home is to build a website.

As far as we know, you can build your dropshipping jewelry website using an open-source or hosted platform.

For your better understanding, think of an open source as WordPress. And to enable eCommerce features for your WordPress site, you install the WooCommerce plugin.

Open-source platforms like WordPress and Magento will give you greater flexibility. However, the learning curve is steep for non-techie merchants. So most opt for the hosted ones as these are much more beginner-friendly. Some notable names are Shopify, BigCommerce, and Wix (we’ll discuss them below).

Step 4: Promote your jewelry dropshipping store

Last but not least, after creating your dropshipping website, to start earning your first sales, you need a plan to promote it.

There’s no magic recipe to promote your store. However, for jewelry dropshippers that have just dipped their toe in the game, we highly recommend running paid ads to reach your potential customers first.

But pouring money constantly into paid ads isn’t a good idea. So to survive and thrive in the long run, you need to invest seriously in building your brand besides ad campaigns.

As we’ve observed, with the rising ad costs, investing in branding activities like content marketing or building social media presence is a more sustainable way of growing your business.

From our experience, here are some ‘built-to-last’ marketing and branding initiatives you should consider:

1. Blogging: investing in blogging can help turn your blog readers into customers and even advocates. For the jewelry niche, you can write blogs like ‘How to tell FAKE from real Gold’ and lots of other helpful content that help you rank in Google searches.
2. Being active on social: Post frequently and consistently on social media to keep your followers engaged. This is an old but gold method to constantly remind people about your existence.
3. Collab with KOLs in the jewelry niche: Teaming up with Instagram or TikTok influencers for a shoutout or mentioning ‘organically’ your brands is another way we recommend.

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Best eCommerce Platforms for Dropshipping Jewelry

Now that you know the needed steps to launch a jewelry dropshipping store, let’s look at the four best eCommerce platforms for dropshipping to host your website.

1. Shopify

First, we have Shopify – one of the best eCommerce platforms for its ease of use, built-in sales features, extensive app store, and top-notch customer service.

Shopify is our top #1 pick since the platform makes it easy to launch, run and scale up your dropshipping jewelry store.

All you have to do is choose from Shopify dropshipping jewelry themes that best suit your needs and budgets. Then easily customize your website with Shopify’s drag-and-drop editor.

A big fat plus of Shopify is that you can fuel your dropshipping jewelry Shopify store’s growth using 6,000+ Shopify apps. This is much more impressive compared to the app store of other platforms.

Discover more about Shopify’s pricing, features, pros & cons with our Shopify Review.

2. Wix

If you’re looking for an eCommerce platform for dropshipping jewelry, Wix could be a good option. While its eCommerce features may not be as extensive as Shopify, Wix does have some advantages.

One of Wix’s biggest advantages is Wix’s beautiful templates, which can help you create an eye-catching jewelry store without the technical hassle.

Additionally, Wix is quite affordable to get started with, which is great if you’re just starting out and don’t have a lot of capital to invest.

While the Wix app store may not be as rich as some other eCommerce platforms, if you’re primarily focused on visual appeal, Wix can still be a good choice.

Discover more about Wix’s pricing, features, pros & cons with our Wix Review.

3. WooCommerce 

This list would be incomplete without WooCommerce. Well, to be precise, WooCommerce is an eCommerce plugin built specifically for WordPress websites.

So, if you choose WordPress as an open-source platform in step 3 above, WooCommerce is your top solution to enable eCommerce features for your WordPress website.

Thanks to its open-source nature, WooCommerce gives you much more flexibility over how your website works and looks than any hosted solutions. If you’re a techie, only the sky is the limit.

However, if you just get started with no coding knowledge, WooCommerce might not be that great of a choice due to the steep learning curve.

Discover more about WooCommerce’s pricing, features, pros & cons with our WooCommerce Review.

4. BigCommerce

And last but not least, we’d love to bring BigCommerce to the table. Pretty much like Shopify, BigCommerce is a wise choice if you need a hosted platform that allows scalability and flexibility.

For instance, Shopify only supports a maximum of 125 variants per product. This number of BigCommerce is much higher at 600 variants. So if you want to launch a big dropshipping jewelry store with that many variants per item, BigCommerce should be your go-to choice.

The BigCommerce themes are versatile and mobile-friendly, allowing you to get started dropshipping jewelry quickly. Plus, BigCommerce is also beginner-friendly and equipped with many great marketing & sales features.

Discover more about BigCommerce’s pricing, features, pros & cons with our BigCommerce Review.

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Dropshipping Jewelry – FAQs

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Wrapping Up!

All in all, with the right product, a reliable supplier, and the right platform, dropshipping jewelry can be quite profitable. After reading this article, LitExtension – #1 Shopping Cart Migration Expert hopes you can better understand how to start your dropshipping business without the confusion stage.

Don’t forget to check out our extensive blog site, and join our Facebook Community to get eCommerce insider tips and tricks.