Both Ecwid and WooCommerce have been growing in popularity as a result of the ongoing work each platform puts into creating new products that would benefit clients.

Because each of these two bulks has unique strengths and weaknesses, it is difficult to predict which one would prevail. To pick the best one for your prospective online business, you can take into account a variety of variables.

In order to help you decide which platform is best for growing your online business, LitExtension – the #1 Shopping Cart Migration Expert will walk you through an extensive comparison between Ecwid vs WooCommerce in this article:

Let’s discover!

Ecwid vs WooCommerce: Overview

#1. What is WooCommerce?

Woocommerce Website — WooCommerce Website

WooCommerce is a WordPress plugin that turns your WordPress website into an online store by adding eCommerce features. You have countless options for customizing your store’s appearance or operation because open-source software is so flexible.

Interested in finding out more about WooCommerce? Here comes our WooCommerce Review – Full Features & How to Setup WooCommerce.

#2. What is Ecwid?

Ecwid, often known as “eCommerce widget,” is a Software as a Service (SaaS) program designed to help small businesses succeed. Small company owners who want to start selling more effectively may now easily set up a new store or integrate their existing store with Ecwid. Ecwid may be added to almost any place you have an online presence, so there is no need to remove your current website.

Ecwid was established in 2009 and was recently acquired by eCommerce and point-of-sale startup Lightspeed. This eCommerce plugin currently supports more than one million online stores.

At the same time, read this review to get more information about Ecwid: Ecwid Review – Everything You Need to Know!

Pros and Cons of Ecwid and WooCommerce

Let’s take a look at our quick list of pros and cons of Ecwid vs WooCommerce.

[wptb id=46563]

Ecwid vs WooCommerce: Extensive Comparison

Without further ado, let’s look at the comparison of all the features that Ecwid and WooCommerce have to offer.

#1. Pricing

When it comes to purchasing a platform, the first thing that users consider is the price. Let’s check the difference between the two platforms’ pricing plans.

WooCommerce Pricing

Being an open-source platform, WooCommerce has a free initial setup. However, WooCommerce fees will apply to particular functions and features that are added to the website. You must determine which features are compatible with your online store because every business has different needs.

The basic maintenance costs include hosting($10-$40/month), a domain name (about $15 annually), SSL, WooCommerce storefront themes ($0-$79/month), WooCommerce plugins, and developer fees ($10-$100/hour).

If you are working on a large site, this charge could increase even further. If you need advice on how to acquire WooCommerce for the best price, you can refer to our WooCommerce Pricing.

Ecwid Pricing

To meet the demand of everyone, Ecwid offers from the Free Plan to the Unlimited Plan. The Free plan allows you to sell 10 products, while the Venture plan ($15/month) increases that number to 100 products and adds full-featured mobile app administration. The Business Plan ($35/month), on the other hand, offers 2500 goods at a fair price. Last but not least, users receive unlimited store products with the Unlimited plan ($99/month).

Specific pricing plans also contain features such as:

Free Plan: 2 product categories, one-page website, website integration.
Venture Plan: mobile inventory management apps, social media integration.
Business Plan: marketplace integration, 2 staff accounts, abandoned cart recovery…
Unlimited Plan: Additional POS options, unlimited staff accounts.

The Verdict:
Although Ecwid has a lot of specific plans for users to choose from, WooCommerce is more flexible. You can easily customize your own site and you only pay for the features you choose. So, in this aspect, WooCommerce has the advantage over Ecwid.

#2. Ease of Use

Many people opening an online store are neither web developers nor designers. Even people who are already aware of the fundamentals of creating an online store would prefer a platform that is simple and worry-free to use.

Let’s compare the user-friendliness of WooCommerce with Ecwid.

WooCommerce Ease of Use

As an open-source platform, WooCommerce requires users to install, handle updates, maintain backups, and optimize everything on their own. If you’ve already had your own WordPress site, all you need to do is install this plugin. In case you don’t have a site, setting up your WooCommerce store is not much different than developing a WordPress site.

Despite the lack of a drag-and-drop website builder in WooCommerce, the WordPress Page Builder can let you navigate easily. Some essential functions such as processing orders, adding products to inventory, etc. are very straightforward.

Ecwid Ease of Use

Ecwid is one of the simpler eCommerce systems to use thanks to its comprehensive feature set and user-friendly design. It takes relatively little time to get a store up and running because of its neatly organized backend and extensive knowledge library.

The Verdict:
Ecwid is the winner. Your Ecwid store will be ready for you to start selling in just a few clicks. While with WooCommerce, you have to build an entire site and add the WooCommerce plugin, which requires a lot more work.

#3. Design & Customization

You need to be able to modify your product page if you want your online shop to stand out and provide clients with a truly distinctive shopping experience. Additionally, it’s crucial to maintain a consistent look throughout your online store.

WooCommerce Design & Customization

WooCommerce offers a much wider variety of themes. From WooCommerce’s theme store, you can choose from thousands of WooCommerce free and paid themes.

WooCommerce provides premium themes that are created specifically for online retailers. These themes can cater to 13 different industries, such as fashion and apparel, food and drink, health and beauty, and so on.

Besides, it is a WordPress plugin so it inherits large benefits from WordPress themes and CMS.

In addition to WooCommerce’s theme store, you can find many other gorgeous themes at theme marketplaces such as Themeforest.

Want to migrate Ecwid to WooCommerce?

If you are intending to migrate from Ecwid to WooCommerce, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, and painlessly with utmost security.

MIGRATE ECWID TO WOOCOMMERCE NOW

Ecwid Design & Customization

Like WooCommerce, Ecwid is a plugin built to suit merchants who have their own websites. Therefore, in order to simplify the process, Ecwid only offers one theme. In case you want to have a more customized store design, you can go to Ecwid’s App Market and buy store design functions such as image zoom, custom background music, and more.

Wix is also a super easy-to-use platform with a board of stunning storefront design templates. In case you’re interested in that, here is our Wix vs WooCommerce comparison.

The Verdict:
In this aspect, WooCommerce is unquestionably the better choice. WooCommerce can offer thousands of both paid and free themes. Besides, users also choose themes created by third-party developers. Meanwhile, Ecwid is limited to only 1 starter theme and minimal customizing functions.

#4. Apps & Plugins

Initially, when you start your online store, an eCommerce platform would only come with a limited number of functions. Thus, you can enhance your store functionalities by adding apps and plugins. With their vast selections of plugins and apps, both Ecwid and WooCommerce can now meet this demand of their users.

WooCommerce App & Plugins

By installing extensions from the WooCommerce extensions store, you can increase the eCommerce functionalities of your website.

There are over 400 free and commercial plugins currently available on this site, which are separated into a variety of categories like Store Management, Marketing, Payments, etc. These extensions not only improve the way your store looks but can also increase your conversions.

WooCommerce additionally gives you access to more than 55,000 free WordPress plugins. These plugins are available on the official WooCommerce website, the WordPress.org plugin repository, and other plugin websites.

Ecwid App & Plugins

Ecwid’s app market offers a variety of web applications. You can find profitable integrations with popular service providers such as Printful, Wholesale2B, Spocket, and Syncee.

The Verdict:
Although the two platforms provide a host of decent apps and plugins, WooCommerce has lots of advantages. Even the most crotchety owners and technological newbies can find something suitable among the many apps and plugins.

#5. SEO

SEO or Search Engine Optimization simply refers to the practice of enhancing your website to raise its visibility. When users search for goods or services associated with your business, you would want your website to show up as a search result.

WooCommerce SEO

Regarding this functionality, WooCommerce is extremely SEO-friendly thanks to the WordPress plugins. This platform provides numerous SEO add-ons, including Yoast SEO and All-in-One SEO, to enhance your eCommerce website. WooCommerce will certainly assist you in optimizing your product pages for better search result rankings.

Ecwid SEO

On the contrary, Ecwid isn’t a strong player in the market because it lacks crucial SEO settings.

Due to the use of AJAX, Ecwid-launched web stores are regarded by search engines as JS scripts, which are not suitable for standard SEO promotions. Thus, Ecwid is not appropriate for SEO development.

The Verdict:
Everything was crystal clear. When it comes to SEO functionality, WooCommerce truly comes out on top. Ecwid does not significantly promote SEO, which has a direct impact on the performance of your business. However, SEO is extensively supported by WooCommerce, and by using plugins such as Yoast SEO or All-in-One SEO, your online store SEO will be significantly improved.

#6. eCommerce Features

In most cases, you might have to manage your online store on your own. Therefore, a platform that can provide full eCommerce features may be a good choice. Let’s check out the comparison of eCommerce features between Ecwid vs WooCommerce!

Inventory Management

WooCommerce Inventory Management

You can effortlessly manage your stock and track inventory with the help of WooCommerce inventory management tool. Additionally, there are simple operations you can perform, such as making adjustments to any component of your products or creating inventory reports.

However, in order to maximize the operation of your store, WooCommerce inventory management may need assistance from third parties.

Ecwid Inventory Management

Ecwid provides customers with all the tools they need to manage their sales and keep an eye on their inventory wherever they are (both for iOS and Android). Your online sales will immediately sync across all channels when you use Ecwid, after linking your online store with social media platforms or online marketplaces.

Although they can be downloaded for free, only users with Ecwid paying plans can manage all of the selling channels (including eBay, Amazon, Facebook, Instagram, and others) through the mobile app.

Payment Options

WooCommerce Payments

When it comes to payment gateways, WooCommerce is a worthy adversary. This platform offers more than 100 additional payment processors that were created specifically for WooCommerce stores.

Downloading these payment plugins is free, and there are no setup or ongoing costs required. Credit or debit card payments can be made securely as well. By allowing customers to pay you immediately without leaving your store, your conversion rate may be enhanced.

Ecwid Payments

With Ecwid, processing credit card payments through Paypal is available at no additional cost other than Paypal’s commission.

You can connect 86 other payment gateways to Ecwid, including well-known ones like Sagepay, Stripe, 2Checkout, Authorize.Net, and many more.

The range of options available to you will depend on where you are because some of these payment channels are country-specific.

Blogging

WooCommerce Blogging

We can say that WooCommerce creates a large playground for users who want to make use of Blogging Feature. Since WooCommerce is a WordPress plugin, it inherits WordPress’s exceptional blogging tools, making it powerful in terms of creating and managing blogs.

In other terms, you can quickly establish a blog for WooCommerce by selecting the Posts category from the WordPress Admin dashboard and uploading a new post.

Ecwid Blogging

As we mentioned above, Ecwid is a plugin. So when it comes to the blogging feature, it’s quite insufficient compared to other eCommerce solutions. If your store is on the Free plan, you can still build a mini blog using your categories. All you have to do is add your products to one of the categories and use the description from the remaining category for your blog.

The Verdict:
To conclude, WooCommerce takes the crown in terms of eCommerce features. Although Ecwid has more Inventory Management advantages, WooCommerce is a popular platform that has strong payment gateways and blogging features. So, by choosing WooCommerce, your store will have more eCommerce assistance than ever.

#7. Integrations

We need excellent tools to help us construct a superb eCommerce store on Ecwid vs. WooCommerce. Let’s compare the integrations provided by these two platforms.

WooCommerce Integrations

To add more features, WooCommerce integrates with other eCommerce platforms. There are many different kinds of WooCommerce integrations, such as integrating Shopify’s Buy Now button into WooCommerce and putting your WooCommerce products on eBay. These can assist you in utilizing the beneficial WooCommerce features from numerous influential eCommerce firms (like Amazon).

Ecwid Integrations

There are currently a lot of Ecwid integrations with well-known services (around 250 available). It also has direct integrations with additional sales platforms, including Instagram, Facebook, and Google Shopping. Using the integration with TikTok, you can even tag products in postings.

Ecwid Intergrations — Ecwid Integrations

Besides, you can connect WooCommerce or Ecwid with eBay, Amazon, and other marketplaces using the multichannel application LitCommerce.

The Verdict:
In this situation, the competition has returned to equilibrium. Both Ecwid and WooCommerce integrate with many other eCommerce platforms. Thanks to this, they get lots of functions to make the experience of users more comfortable.

#8. Support

Before deciding between Ecwid and WooCommerce, support is another important feature to consider.

WooCommerce Support

WooCommerce is an open-source platform, so it does not offer live chat or email support for customers.

In return, WooCommerce Docs is where it usually offers assistance. A FAQ section is also available on the platform to address the most frequently asked questions. Furthermore, the community forum is another source of assistance you can use.

Ecwid Support

Unlike WooCommerce, depending on the plan you’re on, Ecwid offers varying levels of customer service.

Free plan: live chat assistance
Venture plan ($15/month): email and live chat support
Business plan ($35): phone support
Unlimited plan ($99): phone, email, live chat, and “priority” support

Besides, Ecwid supports 7 languages: English, Dutch, German, French, Italian, Spanish, and Russian.

The Verdict:
Obviously, Ecwid has a wider range of Support options. Ecwid provides assistance for each specific plan, as well as full support for the Unlimited Plan package. WooCommerce offers support to users through available documentation and responds to consumer inquiries on the community forum.

Ecwid vs WooCommerce: Which is Right for Your Business?

When it comes to deciding between Ecwid vs WooCommerce to see which is right for your business. It is obviously difficult to choose a platform that champions all categories.

WooCommerce is the preferred platform for businesses of all sizes because it is cost-effective and packed with features. WooCommerce, which is based on WordPress, has a sizable plugin library that can accommodate any eCommerce requirement.

On the other hand, your ability to expand or scale is limited with Ecwid. Therefore, Ecwid is appropriate for startups or small businesses. Users are provided with all the necessary tools to start selling and effectively increase sales thanks to the ‘sell anywhere’ motto and a reasonable pricing strategy.

There’s no need to worry if you want to switch your website between Ecwid and WooCommerce because LitExtension is here to help. Currently, LitExtension – the #1 Shopping Cart Migration Expert is supporting migration services from 200+ carts to Ecwid/WooCommerce, such as WooCommerce to Ecwid, Ecwid to WooCommerce, BigCommerce to Ecwid, etc.

Ecwid vs WooCommerce: FAQs

[sp_easyaccordion id=”46574″]

Final Thoughts

We sincerely hope that the above extensive comparison of Ecwid vs. WooCommerce helps you choose the best eCommerce platform for your needs. Please do not hesitate to contact the LitExtension support team if you require any additional help with WooCommerce and Ecwid, or to join our community for extra eCommerce advice!