The very first step to create a Shopify account is choosing your Shopify store name. Automatically, Shopify generates your store URL in the format https://yourstorename.myshopify.com. However, you might feel unsatisfied with the given one and want to rename Shopify store. This article will show you a step-by-step guide on how to change Shopify store name:
- Log into your Shopify admin account
- Go to “Setting”
- Select “General”
- Fill in your new name at the “Store detail”
- Click “Save”
Stay tuned to discover everything you should know about this process with LitExtension – #1 Shopping Cart Migration Expert.
How to Change Shopify Store Name?
Shopify automatically creates your store URL as one of its subdomains: https://yourstorename.myshopify.com.
As you can see, this URL includes two parts: the customizable part “your shop name” and the original part “.myshopify.com”. Unfortunately, you can not change the original Shopify username when still keeping this sub-domain as the public-facing URL for your online store.
If you need to get rid of the “.myshopify.com” and your URL completely matches your actual store name, you can choose between two option:
- Transfer your Shopify domain name and set it as your primary domain. This way, the public-facing URL for your customer will be https://yourstorename.com.
Note: You will be the only one who sees your link with the “.myshopify.com” part
or
- Create a new account and register for a custom domain with your new name. And don’t forget to perform a Shopify migration to the new shop to preserve what you’ve done so far.
On the other hand, if you don’t mind the “.myshopify.com” part and simply need to change your store name, here’s the step-by-step guide.
Now, let’s get into the steps of how to change shopify store name!
Step 1: Log into your Shopify admin
Step 2: Choose Settings
Choose Settings at the end of your left navigation bar.
Step 3: Select General
Step 4: Change your Shopify Store name
At the Store detail, you will see your current store name. Replace it with your new name.
Step 5. Click Save
Your store name has been changed successfully. Now, you can go back to the dashboard to see the result.
When Should You Change Shopify Store Name?
Besides using best Shopify theme to create an attractive storefront, your store name is another core factors that contribute to the Shopify store growth.
A good name makes your store a unique brand among all the competitors. It also delivers a meaningful message of your brand and acts as a bridge between you and your customer.
So, how can you impress a buyer just by the name? How can consumers remember your store name and intend to come back next time?
If the name has a strong emotional or sense-related connection with a person, the storage path to their name will be stronger. If it wasn’t an emotional experience our brains slot it into our short-term memory and we tend to get rid of stuff that we don’t come back to.
Therefore, the key to a great Shopify business name is to build a strong emotional link between you and your customer. Apparently, it is not an easy job. Here are three circumstances that you should search for how to change Shopify store name and consider choosing a new store title. You can also use a business name generator.
1. Your Shopify store name is unclear
One of the most common problems you can face is that your customers simply cannot fully understand or spell the name correctly. Hence, it could bring a negative effect on your brand recognition.
Due to the cultural and language differences, your name might have odd spelling and it’s likely to be difficult to pronounce for native customers of that language. This usually happens when you are in the international market, especially for an online store.
Besides, your logo design must be very visible and easy to read. This usually works best when you use block letters and a horizontal format, adapted to website headers.
2. You’re following a short-term trend
A trend can influence your business. In fact, capturing the trend by your store name can bring a huge benefit to your business.
However, short-term trends frequently develop associations with certain groups or stereotypes which are rapidly changing. After a while, you might find the trend no longer overlaps your target customer, you should rename Shopify store.
3. Your store name is similar to competitors
Another sign that you need to rename Shopify store is the similarity between your business name and others’. Using a name that someone already owns or just similar to their concept can make your customers confused. Moreover, you might have problems when registering for a business license with an already-owned domain. Therefore, you should ensure that your name is unique and sets you apart from the pack.
Besides, using a similar Shopify name can have bad influence on your SEO score on search engines. To avoid this scenario, you can use additional Shopify SEO app on the Shopify App Store to improve your ranking result.
How to Change Shopify Store Name: Final words
Changing your Shopify store name could be a key factor that contributes to the growth of your online business. Hopefully, this article can help you successfully rename your Shopify business name.
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