Over decades, Magento has revolutionized the eCommerce industry by making commerce technology accessible to anyone, anywhere, and powered by the creativity of an exceptional global community. Magento Commerce Cloud goes even further! The platform provides merchants with incredible flexibility, allowing them to be creative and differentiate themselves in the marketplace. If you’re now wondering where Magento Commerce Cloud is, don’t panic because it’s now Adobe Commerce Cloud!
Discover more about Magento Adobe Commerce:
Magento Commerce Cloud is now Adobe Commerce Cloud
Adobe Commerce Cloud is unsurprisingly among the top eCommerce platforms in 2022. On May 21, 2018, Adobe and Magento released a statement that Magento Commerce received a new name and is now a full-fledged member of the Adobe family. With the merger, Adobe’s acquisition of Magento is worth $1.68 billion.
Adobe Commerce Cloud is an enterprise-level eCommerce platform with more robust out-of-the-box capabilities as well as the flexibility to customize and interface with third-party services. That is because it is durable and scalable, it is a reliable, secure, and adaptive solution for your growing business.
You can sell and manage stores of many brands and locations to both B2C and B2B buyers within a single platform.
What’s New in Adobe Commerce Cloud?
With this launch, Adobe adds new features like dashboards for keeping an eye on the company’s eCommerce strategy. Moreover, for the first time, Adobe offers integration with the Amazon marketplace. From which, users will be able to directly manage their stores within the Commerce Cloud interface.
The Adobe team is thrilled to share a passion for empowering each merchant to create experiences that reflect their vision and delight their customers. The combination of the leading commerce and digital experience capabilities puts Adobe in a unique position.
Commerce Intelligence
Adobe Commerce Cloud is aligned to help customers across the full breadth of their commerce journey. The Adobe team continues to execute their vision of delivering advanced multi-channel commerce, deeply integrated with best-in-class experience and marketing capabilities to provide customers across industries with highly differentiated transaction touch points.
In 2019, there are the releases in the event of Adobe Launch Integration:
- Adobe Capture and Integrate Data
- Experience and Optimization Dashboard in Analytics Dashboards
- Adobe function enhancement to email summaries and data visualizations
In 2020, there are the releases of:
- Role-Specific Dashboards in Analytics Dashboards
- Adobe Analytics Integration and New B2B Reports
AI Support
Data-driven AI makes merchandising smarter with every interaction. To gain a deep understanding of your customers, you must be able to measure and optimize how they respond to your products. With Adobe Commerce, more relevant and personalized commerce experiences are delivered through AI-driven product recommendations and live search results, which boost conversion, retention, cross-sell, and up-sell.
You can examine product reaction metrics, shoppers’ channel usage, and other insights. This allows you to track and evaluate key characteristics across the client lifecycle, such as browsing behaviors, purchasing history, and average order value, as well as social media activity, to determine the most effective ways to give relevance and customization.
Adobe Commerce merchants were able to integrate Live Search to their storefront by downloading the extension in the Magento Marketplace. The new capability was officially available to Adobe Commerce merchants in the second half of 2021.
Adobe prioritizes agility, scalability, security, and intelligence. The Adobe team achieved significant success in accelerating the product roadmap and leveraging Adobe’s massive scale to serve more clients across all industries. As a result, Adobe distinguishes itself as an eCommerce platform for customer segmentation and customization. For every merchant and customer, Adobe created a personalized commerce experience.
Why Should You Choose Adobe Commerce Cloud?
Empowered by Magento – the superb eCommerce provider and Adobe Experience Cloud – the splendid cloud provider, Adobe Commerce Cloud deliver an excellent experience for both merchants and customers. Below are 4 criteria for you to consider using Adobe Commerce Cloud for your future eCommerce business.
Marketing
Adobe offers SEO for cross-channel selling & content management. Your customers want relevant content the moment they need it. Your team wants to have the flexibility to develop those personalized experiences. With a flexible, cloud-native platform, you can keep the correct content flowing and your customers coming back for more.
In a nutshell, you require a more effective content management system (CMS). Adobe is a prominent player in this field. Adobe Experience Manager Sites will make Magento CMS much easier with AI. To help you produce content faster, this Adobe Cloud manager offers an AI-powered content management system that is built on a scalable, adaptable, and secure cloud-native platform.
With Adobe Commerce Cloud, your content can fit any customer and for any channel.
Store Integration
Amazon Integration
For the first time, Adobe released the Amazon Sales Channel – a free Adobe Commerce Cloud add-on. With this free extension, eMerchants can sell and distribute products on the world’s largest online marketplace – Amazon – directly from their Adobe Commerce store.
Mobile Commerce
With PWA studio from Adobe Commerce Cloud, you can quickly and cost-effectively design, deploy, and optimize progressive web apps (PWAs). That is, you will provide next-generation shopping experiences to your customers.
Today’s on-the-go shopper is constantly linked to their mobile device. What is more, they have increasingly high expectations for how that gadget attracts and directs their attention. PWAs are changing the way people use their phones by providing quick, engaging, and app-like browsing experiences. PWAs employ a range of performance optimization and adaptable design tactics to load content quickly over any network, ensuring a consistent experience across PCs, tablets, and smartphones.
Want to migrate to Adobe Commerce Cloud
If you are intending to migrate to Adobe Commerce Cloud, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
Globalization
Currencies
To reach the global market, Adobe Commerce Cloud supports its users with more than 90 currencies supported by countries. With multi-currencies, you can reach the global market and get access to multi-national, international potential customers, merchants and businesses.
Languages
Adobe Commerce Cloud offers a Language Package for its merchants to reach the global market. You can set up the language package via Composer or any other extensions in the marketplace. What is more, you can upload several language packages for the same language in your store.
Support
Without sacrificing security, you can obtain the power and freedom you need to develop and scale. Moreover, you can get support from the Community Hub and a wide range of support resources from the Adobe Team.
Bottom Line
With the merger of Adobe Cloud and Magento, Adobe Commerce Cloud becomes a superb eCommerce platform that has robust eCommerce features for B2B and B2C. If you are planning to migrate from your current store to Adobe Commerce Cloud (Magento Commerce), LitExtension is here to help. Should you have any questions, please contact the LitExtension Team! Join our Facebook Community to get more eCommerce tips and news!