As one of the best platforms for medium-to-large-sized businesses, Magento is famous for its scalability and fantastic eCommerce features. Unfortunately, not all merchants can truly make the best use of Magento features or, at least, use them properly.

But don’t worry! In this guide, we will walk you through the 10 features that form the backbone of Magento, including:

Let’s dive in!

Magento Overview: A Quick Glance

Before we dig into the Magento features, let us help you gain a more solid understanding of Magento, together with its pros and cons.

What is Magento?

Magento is an open-source platform well-known for its powerful eCommerce features, allowing you to manage an online store with extensive customization options.

With various tools for SEO, content management, and marketing campaigns, Magento is especially loved by medium-to-large businesses for its scalable architecture and strong community support.

Adobe Commerce Magento homepage — Magento is a robust eCommerce platform built for growth

Though it’s now rebranded into Adobe Commerce, Magento is still the name preferably used by the eCommerce community worldwide. So, Magento will be the name we’ll use throughout this guide.

Pros and cons of Magento

Undoubtedly, Magento is a powerful, scalable platform that allows you to break through the limits. However, there are multiple drawbacks of Magento you should be aware of too.

We’ve compiled the platform’s pros and cons under the table below for you:

[wptb id=69249]

Are you a ‘fresher’ who wants to build an outstanding online store with Magento? Check out our articles on Magento first:

Magento 2 Review – Pricing, eCommerce Functions, Marketing Features & More!
Magento Commerce Cloud Review – All You Need To Know.

10+ Magento Features To Make The Best Use Of

Now that we have shown you what Magento is and its pros and cons, let’s explore how to utilize Magento features to fuel your growth like a well-oiled machine!

#1. Customizable themes

After choosing a suitable Magento hosting provider for your dream store, it’s time to pick out a theme. Customizable themes are one of the Magento features you need to leverage to build a bespoke online experience for your eCommerce store. With Magento 2, a theme consists of a collection of files, templates, styles, and images, allowing you to modify your store’s layout, color scheme, fonts, and overall design.

fastest-magento-theme — Fastest – one example of a customizable Magento theme

What’s awesome about Magento 2 themes is that most of them are built with mobile in mind, ensuring that your web store adapts nicely on any device.

💡 Relevant reading: 10 Best Magento Themes for eCommerce Website.

#2. Advanced product and inventory management

If you own a large store with hundreds of orders to fulfill a day, product and inventory management are among the best Magento features you’d love to utilize.

Magento’s product & inventory management includes:

Multi-source inventory for stores with multiple locations or warehouses;
Single warehouse management for smaller stores;
Backorder and pre-order management for upcoming or out-of-stock products;
Configurable product inventory to handle variations like color or size.

With its so-called ‘Source Selection Algorithm,’ Magento 2 allows you to track your product quantities in real time, prevents checkout conflicts, and recommends optimal shipping options. This automation is crucial for managing multiple warehouse inventories and handling backorders, pre-orders, etc.

magento product and inventory management model depiction — Magento’s advanced product and inventory management

Here are the top 6 Magento inventory management software in case you need further assistance to manage your store.

#3. Robust marketing features

If you want to diversify your marketing initiatives and want to run impactful campaigns, you shouldn’t miss out on Magento features on marketing.

Promotion campaigns: Magento offers tools for creating and managing diverse promotion campaigns like cross-sells, upsells, giving discounts based on customer segments, time period, etc.
Loyalty program: The platform supports the implementation of loyalty programs. Magento’s loyalty functionalities allow you to improve your customer retention through an engaging reward system, point accumulation, etc.
Abandoned cart recovery: Magento provides a feature for abandoned cart recovery. This includes automated email triggers and reminders sent to customers who have left items in their carts, aiming to bring them back to complete their purchase.
Email marketing: The platform integrates email marketing functionalities. With Magento, you can send targeted emails for promotions, newsletters, product updates, etc.

#4. Full-suite SEO features

If you want to operate a sustainable online store, pouring constant cash into paid ad campaigns isn’t a wise idea. Instead, invest in optimizing your Magento store for search engines if you want to survive and thrive in the long run.

Lucky for you, Magento features are splendid when it comes to SEO features. Magento’s SEO settings are pre-configured to ease your start, yet they offer flexibility for customization.

magento features for SEO — Magento’s powerful SEO features

Besides customizable meta tags, Magento also comes with automated sitemaps, no-follow links, and redirects. These make your site more accessible and crawlable by search engines.

Plus, advanced SEO tools like Robots.txt file management, Hreflang tags for localization, and canonical meta tags to avoid duplicate content issues are also part of Magento’s offerings.

#5. Great mobile commerce functionalities

Magento shines with its robust mobile commerce capabilities. The platform’s Progressive Web App (PWA) technology helps deliver app-like experiences on any device, boosting conversions and keeping your customers engaged.

Magento features on mobile commerce include streamlined checkouts, responsive design, optimized product pages, easy swiping between product images with zoom capabilities, etc. This ensures smooth shopping journeys from smartphones to tablets for your customers, leaving your competition in the dust.

#6. Extensive payment and shipping Integrations

Magento effortlessly integrates with a vast array of payment gateways and shipping carriers, giving you ultimate flexibility.

When it comes to handling payments, Magento 2 integrates with top payment gateways like PayPal, Braintree, Authorize.net, CyberSource, and WorldPay. This allows you to accept most credit cards and digital payments easily.

configure magento payments — Magento allows integrations with major payment services

For shipping, Magento features offer straightforward options like free shipping, a set fee, and variable rates that don’t need extra integrations. It also supports integrations with well-known shipping companies such as UPS, USPS, FedEx, and DHL. These options help to give your customers up-to-date shipping costs and tracking information.

magento shipping configurations — Magento allows you to offer flexible shipping options for your customers

#7. Diverse extension marketplace

The Magento extension marketplace is a treasure trove of possibilities. With 4,200+ extensions readily available, you can customize your store to your wildest dreams.

You can add loyalty programs, implement marketing automation, sync your products to social commerce platforms, or even launch a subscription service – the options are endless.

This vibrant ecosystem lets you tailor your Magento experience to your unique brand and customer base, putting you ahead of the curve.

#8. Comprehensive analytics and reporting

If you are a data-driven merchant who wants to make educated decisions, Magento’s built-in analytics are no mere afterthought.

The platform’s analytics give you deep insights into customer behavior, track marketing campaign performance, and measure sales trends in real time. You can also analyze your store’s traffic sources, conversion rates, product popularity, and much more.

This data-driven approach empowers you to make informed decisions, optimize your store, and maximize your bottom line.

magento analytics dashboard on customer acquisition — Magento’s customer analytics

#9. Powerful customer account management

If you have a large customer base, you’ll love the powerful customer account management that Magento features offer.

From personalized dashboards, order history tracking, wishlists, and one-click reordering, Magento allows you to create a seamless and convenient experience for your customers.

You can also leverage Magento’s built-in reward programs, exclusive deals, and targeted promotions to turn casual shoppers into brand advocates.

#10. Advanced order management

Last but not least, if you want to run a functional store, advanced order management is one of the Magento features you must master. Magento’s advanced order management system keeps you in complete control. You can streamline order fulfillment, track shipments, handle returns, and issue refunds – all from a centralized dashboard.

The incredible part is that Magento enables you to automate repetitive order fulfillment tasks, like generating invoices and packing slips, and stay informed with real-time order updates. This level of control optimizes efficiency, minimizes errors, and keeps your customers happy, leaving you free to focus on what matters most – growing your business.

Frequently Asked Questions

[sp_easyaccordion id=”69246″]

Final Thoughts

Magento is undeniably one of the top eCommerce platforms built for businesses in growth mode. The platform’s diverse and powerful functionalities empower you to have complete control over how your online store looks and works.

We hope after reading this article, you can know what Magento features you should make the best use of to scale up your business to new heights.

Don’t forget to check out LitExtension’s blog and join our active Facebook Community to get the latest eCommerce news, trends, tips, and hacks.