These days, people rely on search engines to look for answers to their questions or solutions to their problems. Before buying something, customers will not jump into your store immediately. Instead, they search for products or services like yours on search engines like Google.
You may not be the only one to give them the answers they want in the market. Go to Google and search a random keyword, you will see a range of responses on the search engine result pages (SERP).
On average, the web users do probably not go past the first five listings on the SERP. According to Marketingland, over 67% of all clicks on SERPs belong to the top five listings, and 71,33% of web traffic goes to the websites through the results on the first SERP.
So if you want to catch users’ attention, you need Search Engine Optimization (SEO) to get your site rank high on SERPs. Once you realize the importance of SEO for your business, you may wish to search for a way to do it best.
That’s why, in this blog post, we’ll enlighten you about the vital role of SEO and introduce a useful Magento extension – the Mageplaza SEO extension for Magento 2 that helps you to maximize your Magento SEO effectively.
4 reasons why you should invest in SEO for your website
Today, SEO is the key to the success of any online business. Many brands and businesses know that SEO can help them ensure their digital properties as well as improve their websites’ overall searchability and visibility.
But what exactly makes it a powerful weapon that every business wants to master? Let’s have a look at the benefits that SEO brings to customers:
SEO makes it easy for your target audience to find your website
According to Hubspot, 62% of buyers go to search engines to learn more about a new business product or service.
Since your target audiences are actively searching for information via search engines, you can use SEO to get into their search.
Audiences may first think about your website because of your well-earned company’s reputation. However, if they can not find your website, it seems to be meaningless. On the other hand, if your website shows up on the search results for keywords related to your products or services, you will have more chances to approach your target customers. Thus, Search Engine Optimization plays a pivotal role in any business.
SEO helps build your brand
When you are building your brand, you should start early with SEO.
Branding requires the involvement of many factors, such as patience, effort, commitment, and money. Your online presence will reflect your branding, so choose keywords and create content that’s in line with the image you want to build for your brand. It relies on the contents of websites as well as the quality of products & services.
Besides, your brand image is not only about what you provide but also about what others tell about you. In other words, your brand image is a reflection of how your users feel about you.
That you do Search Engine Optimization means you are matching your website with your target audience’s needs and interests. To accomplish it, you have to create your website with useful content, great usability, and high credibility.
Tips: A loyalty program can also build your brand and retain customers effectively. If you have yet to apply this practice to your Magento store, follow the link and learn how the Mageplaza reward points extension helps to build a firm customer base.
SEO is cost-effective
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SEO websites
Search engine optimization is doing better than other online marketing practices as it brings in a high return on investment without hurting businesses’ budgets.
Compare with advertising to see how SEO is cost-efficient.
You pay for the placement of your ad to make it appear on TV, radio, or social media platforms. A popular digital ads campaign you may ever use is pay-per-click (PPC). After a user clicks on your ad and visits your website, you will pay a corresponding amount of money.
Every visit counts, and if you want to earn more leads, you can’t afford to stop your campaigns in the middle. The advertising cost grows up as a result.
But organic searches earned through SEO can help your site rank high on SERPs without consuming a cent.
All you have to do is to make your website useful, usable, accessible, and credible. Once the Google algorithm finds your website authentic and valuable to users, your website will appear on the first search engine result page.
So your website can earn traffic without you paying too much for advertising.
A good SEO means a better user experience
The ultimate goal of Google is to provide the best possible results for its users. Hence, their algorithm updates focus on making sure to direct users to sites that offer relevant and valuable content and excellent user experience.
A vital element contributing to a website’s success is the good experience that your website brings to customers. Some common technical factors that affect users’ experience are mobile-friendliness, usability, and site speed which search engines base on to rank the website.
When your SEO works in line with user experience, it helps boost your site position on SERPs, thus leading more customers to your website.
How can Mageplaza SEO extension for Magento 2 help?
Mageplaza SEO extension for Magento 2 is a free all-in-one solution for your Magento SEO. Using this module, you can expect to achieve a 32% increase in the site ranking, eliminate 100% duplicate content, and more. Let’s see how the Mageplaza SEO extension can help you.
Prevent duplicate content
Duplicate content is content that appears on the Internet or your website in more than one place. It can adversely affect the search engine ranking of your sites.
When search engines see the same content in different places with different unique URLs, they don’t know which one is the most authentic and valuable to place higher on the search results. Therefore, those sites will rank lower and give up preferences to others.
Mageplaza SEO extension for Magento 2 can help you recognize and remove duplicate content on your website. The function will automatically activate on your site after the extension is installed. All you need to do is to modify your settings at the backend.
Optimize your sites with structured data & HTML/XML sitemaps
Among tons of content uploaded on the Internet every day, it is sometimes hard for search engines to understand the content of a page. If you can provide clues that help them get what your page is about, it will help search engines find and rank your website easily.
Mageplaza SEO extension for Magento 2 will add schema-structured data to your Magento 2 website automatically. It helps search engines address, classify, and index your content more quickly and accurately.
Besides, the extension enables you to create both HTML sitemap and XML sitemap. XML sitemap is specifically written for search engine spiders, and the HTML one is primarily for users. These two will make it easier for search engines and users to understand your sites.
Easy to measure your results with SEO reports
You can track the SEO performance of your site via the SEO report available in the Mageplaza SEO extension for Magento 2.
The insightful SEO report includes essential information that allows you to measure virtually every aspect of your results. You can easily see the return you are getting from your SEO investment and also find out the problems.
The SEO report shows:
- Checklist
- Duplicated content issues
- Missing metadata issues
- Low word count pages
- 404 pages.
Utilize metadata
Metadata is a powerful tool that helps readers understand what they will get from your pages. Hence, understanding and using metadata properly is crucial.
Fortunately, this all-in-one extension enables you to set massive dynamic metadata for products, categories, pages, and layered navigation. Moreover, it also supports you to locate specific information on your pages so that your pages will be described comprehensively. Thereby, internet users, as well as search engines, will find you more easily.
Mageplaza SEO extension for Magento 2 full features list
Prevent duplicate content
- Use canonical link meta tag for categories
- Use canonical link meta tags for products
Structured Data
- Enable product structured data
- Enable site links search box
Business Information
- Enable business information
- Register business name
- Customer service phone/contact option/area served
- Technical support phone/contact option/ area serve
- Sales phone/contact option/area served
- Support SEO on various social platforms
Site Verifications
- Google Search Console
- Bing Webmaster tools
- Yandex Webmaster tools
Seo & search functions
- Able to add URL rewrite
- Able to add a new search term
- Enable search synonyms
- Support Site Map integration
Canonical URLs
- Add Canonical URL meta header
- Disable Canonical URL for specific pages with no index robots
- Exclude Canonical URLs from particular pages
- Set meta tag rule
- Set up custom meta tags
- Include SEO Layered Navigation
- SEO redirect
Cross Link
- Create/edit/delete crosslinks to insert keywords
- Limit the number of keywords to insert crosslinks
- Select the display type of content when clicking on crosslinks
- Choose the type to insert crosslinks: Top-down, Down-top, or Random
- Determine priority for terms to insert crosslinks
- Provide SEO checklist
- Provide SEO report
- Page analysis
- Hreflang tags
Support
- Multiple stores
- Multiple languages
- Compatible out of the box with Mageplaza extensions
- One-year free support
- Lifetime updates
- 60-day money-back guarantee
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This is the guest post contributed by Jade Nguyen from Mageplaza Team.
Jade Nguyen is a content creator at Mageplaza, a book lover, and a hodophile. She loves to learn skills and practical knowledge to excel at marketing, especially content marketing.
