Up until now, we have seen around 15 years of operations for Shopify – an eCommerce solution that allows anyone to easily sell products online. However, have you encountered fewer orders sold or even no sales on Shopify over the past months? Are you looking for the best Shopify tips that can help level up your store revenue?
As is known, increasing sales is one major goal for every owner. The more competitive the market is, the tougher the challenge to get more orders.
In this article, LitExtension – #1 Shopping Cart Migration Expert will provide top-notch Shopify tips and how to be successful on Shopify, including:
- Create email marketing campaigns
- Build a loyalty and reward program
- Engage social media channels
- Optimize on-page and off-page SEO
- Display upselling offers
- Boost your Shopify sales with multichannel selling
and so much more!
Shopify Tips – An Overview
Before getting down to how to increase sales on Shopify with our ultimate Shopify tips and tricks, let’s take a look at what is Shopify and why choose Shopify.
1. What is Shopify?
Shopify is a hosted eCommerce solution that helps you create an online store without causing any concerns about highly technical work. It is a versatile platform with a full suite of services, including Shopify Payments, Shop Pay accelerated checkout, inventory management system,… So, even with no online selling experience, you can still build a complete store with Shopify’s built-in features and other best Shopify apps.
Shopify pricing is quite flexible. This platform comes with several pricing tiers depending on sellers’ requirements. Therefore, whether you just start to use Shopify or run an enterprise, Shopify can easily meet your needs.
2. Why Shopify?
Though there are numerous eCommerce platforms for owners to choose from, Shopify still remains in the top three. This in-depth Shopify review will help you to understand its key elements, and here are the top five reasons:
- Easy to use: compared to open solutions (i.e. WooCommerce and Magento), Shopify does not require coding ability to build stores. This is exceptionally a good start for beginners to add products and sell their items!
- Powerful app store: a treasure with 5000+ Shopify apps and features (advertising, payments, customer relationship, etc.) that enable you to customize and manage the store.
- Supportive customer service: Shopify is available 24/7 via phone, email, or web chat to solve your issues. You can also join community forums to network with other store owners, developers, and customers.
- Fast loading speed: Shopify offers a content delivery network (CDN) that helps stores to load faster and enhance customer experience. Furthermore, Shopify themes are optimized to be globally responsive across devices. This enables customers to access your store from anywhere, say, a smartphone, a tablet, or a personal laptop.
- Effective marketing tools: Shopify offers affordable marketing tools such as email marketing, product reviews, and loyalty programs. You can integrate them with social media channels and find it easier to market the business.
Other Shopify resources that you might be interested in:
Now that you have a quick overview of what Shopify is, it’s time for the most important question: How to increase sales on Shopify. In the latter part of this article, let’s dive right into our 9 best Shopify tips for beginners and advanced sellers to maximize profits in Shopify stores.
Need Help To Migrate To Shopify?
If you intend to migrate to Shopify, LitExtension offers a great migration service that helps transfer your data from the current eCommerce platform to a new one accurately and painlessly with utmost security.
9+ Shopify Tips to Double Shopify Sales 2022
1. Create email marketing campaigns
Why you must know:
Email marketing is among the profit-driven Shopify tips during Covid-19 lockdowns. Accordingly, email marketing ROI was reported to be $42 for each dollar spent, and that ratio makes your business more valuable. There are also no print or postage charges included, no headcounts, and high technology required.
You also can make the most of this time in online shopping by elevating your eCommerce promotion activities via email channels. Emails enable brands (i.e. Deliveroo Plus) to quickly and easily communicate the right message in a non-invasive manner. You can send offers, recommendations, or reminders through emails, but only in a limited number per time period.
To implement:
Choose from many email marketing apps for Shopify and customize your own branding email templates. You can go to Shopify App Store and search for the keyword “email marketing”. Shopify Email is a good example, with tons of customizable templates and up to 2500 emails per month for free.
Here we provide some resources for an effective campaign later, so check it out:
2. Build a loyalty and reward program
Why you must know:
In the digital world, customers experience ease of information access, resulting in fierce eCommerce competition. To put an example, a customer can open both your Shopify store site and your competitor’s at the same time. Therefore, building a strong connection with customers through a loyalty program will urge them to choose your brand over the other.
The loyalty program offers rewards to customers who complete several desired activities for the brand. Rewards can be discounts and free shipping codes or user points saved for the next purchases.
The two best loyalty program practices refer to Starbucks and Sephora that has gained a huge amount of profit for years. Thus, the program will help you grow your Shopify sales and foster the customer-brand relationship.
To implement:
You can try Growave, a loyalty app with diverse features, or choose from many other Shopify loyalty apps. Go to Shopify App Store, look for “loyalty and rewards” in the store, and choose what is best for your brand.
3. Add social proof in product reviews
Why you must know these Shopify tips:
Social proof is a psychological phenomenon. It was coined in 1984 by Robert Cialdini in the book Influence. The term basically explains that if many customers say your product is good, the new one tends to think it is good. In marketing, social proof appears in the form of reviews, current customers or partners, media coverage, and more.
Social proof is one of the top Shopify tips that can help you easily gain customers’ trust. Trustpilot reported that almost 90% of customers read product reviews before making purchases.
As a result, online businesses try very hard to get customer reviews and add them to their Shopify website after purchases. A great example of social proof is executed by Saved By The Dress store.
To implement:
You can find supported apps on Shopify App Store with the keyword “loyalty and reward”. Try creating social proof by including some crucial elements such as:
- Adding product images uploaded by customers
- Displaying the number of products sold
- Using the mark “Best Seller” or related items
- Inserting customer reviews on the product page
- Spreading the proof on social media channels
4. Set up push notifications
Why you must know:
Push notification is among the quick and simple Shopify tips for beginners to encourage their customers to fill in their carts. Your customers may abandon carts in several cases, such as complicated checkout processes and added service fees.
Alarmingly, Statista reported around 88% of online orders were abandoned when entering April 2020 – after the declaration of the Covid-19 pandemic. Therefore, push notifications, such as pop-ups or alert items, definitely help customers take more action on your page.
To implement:
You can choose from various Shopify pop up apps, such as Automizely. Go to the Shopify App Store, search for the keyword “push notifications” and choose apps that fit best with your current store. After that, follow our guidelines on how to add pop-up on Shopify and we’re good to go!
There are situations when customers may feel overwhelmed with too many notifications popping up on the site. Then, to know if your notification campaign effectively works, check up on our recommended 4 key metrics to find out the answer!
5. Update new images: 360 product viewer
Why you must know:
Product images and displays are dominant assets of your store that can affect customers’ buying decisions.
MIT reported that it takes our brain only 13 milliseconds to process an image’s information. However, reading around 25 words takes almost 6 seconds. Information is delivered through images faster than text, and a 360-degree product display definitely saves your customers’ time.
Besides saving time, it also allows customers to rotate products the way they normally do in the store, bringing back the real experience. This is one of the top-notch Shopify tips for you to work on in the coming months.
To implement:
This technique is often executed by developers due to its high requirement of technical skills to initiate interactive functions. Nonetheless, it is worth taking your product display to a different level compared to other stores.
Luckily, Shopify offers relevant apps! Go to Shopify App Store, type “360” or “product spinner” on the bar search and choose the most favorable one.
6. Design astounding CTA (Call-to-action)
Why you must know:
CTA must be added to your Shopify tips checklist.
Several initial steps when completing a Shopify store include applying the core theme, page navigation, product displays, etc. After that, the next challenge is how you persuade visitors to do something – the desired action, on the page. Call-to-action (CTA) items are the right solution at this stage.
CTAs appear in different forms, from text boxes to images and buttons. A call-to-action can also be anywhere: at the top of a page, sprinkled all over the page, or at its bottom.
A good example of a CTA display is Joy’s webpage. The CTA button is right at the top of the homepage and is colored purple which is a vibrant color placed on the background image.
When you scroll down on the page, the purple CTA disappears, however, replaced by a different colored CTA with the same call-to-action text.
To implement:
You can create CTA buttons with the instructions from the Shopify Partners page. Otherwise, you can check out Shopify App Store and search for supported apps with the keyword “CTA”. Make sure you use this recommended checklist to optimize all CTA items:
- Well-designed shape: to grab customers’ attention with the right color and shape
- Strong visibility: to display the item on a noticeable area on the page
- Straightforward benefit: to get customers to click on with clear benefits offered
- Actionable text: to use words that trigger customers’ actions like “discover now” and “learn more”
- Short and urgent message: to get rid of distractions and have customers read in a quicker manner
7. Engage social media channels
Why you must know:
Adding social media channels to your Shopify tips list is a must. As an online store owner, you can connect with customers via social media because social usage is continuously increasing. In 2021, We Are Social reported approximately 45% of users use social media to find brand-related information.
As an interactive channel, social media enables users to co-create and share their content publicly in an efficient way. With access to the internet, everyone can sign up for social media accounts. Users can share any content, and each of the posts can potentially reach at least one online customer.
To implement:
Shopify now allows store owners to sync stores with Facebook and Instagram – a potential path to rocket your Shopify sales this year. HubSpot reported that both social media channels are in the top four most popular platforms in 2021.
Specularly, it would be a pity if you don’t pay attention to your store appearance on mobile devices if you’d like to engage on social media channels. This is because up to 55.4% of Internet users purchased a product online via a mobile phone, showing that mobile conversion optimization also plays an important role in leveraging your Shopify store.
Besides, you can also consider applying an omnichannel eCommerce strategy to provide a seamless customer experience in the brick-and-mortar store as well. Don’t forget to take a look at our recommendation on the best Shopify POS apps here for more information.
8. Optimize on-page and off-page SEO
Why you must know:
Improving the Google search ranking of your store site will increase the possibility of getting more orders. Plus, it limits the case of having no sales on Shopify during the Covid-19 pandemic. A constructive Search Engine Optimization (SEO) strategy will certainly help your store to grow more traffic during hard times.
Accordingly, two SEO buckets are, relatively: on-page SEO and off-page SEO.
Off-page SEO consists of all out-of-website work to improve your site rankings. Google takes various off-page elements, including link quality, to rank websites. Most of the off-page work is link building, however, there is more beyond it. Off-page tasks can be:
- Growing the number of referring domains
- Checking the linking page authority and relevance
- Considering “nofollow” or “dofollow” links, or traffic of linking pages
On-page SEO includes the optimization process of website-related elements such as visible content and HTML source code. Google looks at your site’s different content edges to check if it’s relevant to the search query. A few popular tactics to optimize your content are:
- Including keywords in the titles and sub-keywords throughout the content
- Optimizing the title tag, meta description, and images
- Adding internal and external links
To implement:
It will take you much time and effort to build an effective off-page SEO ecosystem. Spend time studying and updating Google’s Ranking Algorithm to receive the best result. You can follow important off-page techniques from popular digital tools such as Ahrefs, Semrush, or Yoast.
Moreover, you can take a look at many third-party SEO apps on Shopify, such as SEO Suite or SEO Doctor, which will support your on-page SEO optimization. Go to the Shopify App Store, look up “SEO” and choose one that fits best with your current store.
Related article: Ultimate Shopify SEO Checklist to Rank on SERPs in 2022
9. Display upselling offers
Why you must know:
Another trick for your Shopify store is upselling. It is a technique that encourages customers to buy more expensive, but relevant, items than the ones they choose. A study reported a 27% chance of the first-time buyer coming back, and it goes up to 54% after his second time.
Shopify allows developers to deliver upsells on the post-purchase page, enabling store owners to upsell customers who finish their orders. Meanwhile, pre-purchase upsells occur before a customer completes an order. Consequently, post-purchase upsells do not risk the conversion of first orders. So normally they are preferable to pre-purchase ones.
Deliveroo and Tesla are examples of displaying upsells. They simply offer more selections before customers finish the checkout.
To implement:
The additional offers should be something that customers would like. It will not be effective if you only think about money-making and offer irrelevant products. Therefore, start doing detailed research on your customers and adjust offers accordingly.
There are various Shopify apps (i.e. ReConvert for post-purchase and Bold Upsell for pre-purchase) that support the implementation of upselling. Otherwise, you can go to Shopify App Store, search for “upsell” and choose the ones that fit best with your store.
Besides, you can consider empowering your store with virtual agents, or chatbots for eCommerce to make upsell strategies more effective. By doing this, customers can receive more precise product suggestions because these AI technologies provide recommendations based on customers’ previous actions.
Did you know that you can arrange your store in a logical way and at no charge? Try out Shopify collections and experience its amazing applications.
10. Boost your Shopify sales with multichannel selling
Why you must know:
Multichannel retailing is the very last Shopify hack that LitExtension recommends. It is the practice of combining several methods to sell products. By adopting and utilizing this technique, Shopify sellers can dramatically boost their traffic and sales from multiple sources.
To implement:
Managing more than one sales channel can be hectic and tiring. But don’t worry, you have LitCommerce right at your fingertips. Sellers on Shopify can easily list their products on multiple selling channels like Etsy, Amazon, or Facebook.
Shopify Tips – FAQs
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Shopify Tips – Final Thoughts
Before applying the above Shopify tips, with your colleagues, make sure to reflect back on your current store and decide which technique is best to go for. You can check out our LitExtension blog and join our eCommerce community to acquire more practical suggestions for your online store.
If you’re planning on migrating to Shopify (i.e. Wix to Shopify or Magento to Shopify), have a visit to our migration platform to experience the most time- and cost-effective solution.
The rest of 2023 still awaits. Take a leap and recharge sales possibilities. Our recommended Shopify tips may appear to be low-hanging fruits. However, don’t forget to focus on the ones that are most beneficial to your store. Wish you luck along the way!