Black Friday is undoubtedly the event that no eCommerce seller should miss. By having a good advertising strategy, merchants can significantly increase their revenue and create a good impression on future customers. Thus, analyzing successful Black Friday ads examples to see why they are effective is a crucial step in drafting your holiday marketing plan....Read More

When it comes to eCommerce, social proof is one of the most powerful marketing tools to significantly improve conversion rates and increase trust. Big brands like Amazon, Mailchimp, Airbnb, and many others use social proof on their sites. The use of social proof takes many different forms, from customer reviews to celebrity endorsements. The impact...Read More