Shopify is one of the best eCommerce platforms, with over 2 million websites. This shopping cart is the best suited for everyone, even a newbie who is just getting started with an online store, a non-technical person, or those who have been in the eCommerce market for a long time. For that reason, there are...Read More

Content marketing is the backbone of digital marketing. Every business needs to develop a content marketing strategy. For eCommerce businesses, content marketing plays a crucial role to attract, engage, and nurture potential leads to help them convert into a sale and most importantly, retain them to improve the customer lifetime value. Copywriting is the most...Read More

Rewatch our webinar on Turn You Satisfied Customers Into Delighted Brand Advocates now! Increasing sales is always the dream goal of every business. One of the most cost-effective ways to achieve this is by focusing on your existing customer base. That explains why customer loyalty should always be a priority to business owners. By doing...Read More

Shopping experience trends have always been changing throughout the decades and it is a social experience that is the most concerned issue of merchants. With the rise of eCommerce, improving your selling methods becomes the top priority. In 2019, the market was led by digital channels. When surfing social networks, people kept live streaming, and...Read More

It is common knowledge that your business only gains profit when your customer lifetime value exceeds customer acquisition cost. You may have to spend much effort raising customer awareness, advertising your products, and convincing customers to visit your store. And you can hardly earn a profit after your customer’s first purchase. You may have to...Read More

When it comes to eCommerce, social proof is one of the most powerful marketing tools to significantly improve conversion rates and increase trust. Big brands like Amazon, Mailchimp, Airbnb, and many others use social proof on their sites. The use of social proof takes many different forms, from customer reviews to celebrity endorsements. The impact...Read More

Two decades ago, businesses invested a considerable amount of money in TV, radio, and ads for the development of their businesses. However,  depending solely on paid advertising seems to be too ordinary and ineffective, especially when your business is operated in the dynamic and competitive markets as today. Recently, companies of all kinds have been...Read More

Today, the market has been becoming more competitive, and it is getting more difficult to satisfy customers. Businesses, whether big or small, all expect to both gain profit and satisfy customers with their product prices. However, when price can not be a differentiator, companies have to look for another more effective option. We know that...Read More

For every business, creating the most satisfying experience for the user is the priority task. User experience (UX) will decide the success or failure of a brand, so retailers eagerly look for new ways to improve the journey. And now they have found the ultimate strategy: Loyalty programs. What is a loyalty program? Loyalty program...Read More

Do you know that complicated navigation is among the top three reasons why customers leave an online store without shopping? And once a customer has a bad shopping experience, she or he may leave the store for good. In reality, 88% of shoppers say that they’ll do this. That number may scare you, and user...Read More