[Webinar Recap] The Art Of Catching Customers’ Attention In 0.05 Seconds

Importance of eCommerce Themes

• Responsive Themes Work With Mobile and Other Devices
• Ease of Navigation
• SEO Friendly Theme 
• Themes Open to Customization
• Robust Security

Key Points when Choosing a Theme

• Do you test your website or functionality?
• Don’t forget to take it for a test drive.
• Do you check website speed.
• Don’t use too many images on your website.
• Do the pick easy to read font.
• Setup proper a navigation.
• Do the Select SEO Friendly Template.
• Don’t forget to check template author and its customer support.
• Don’t make a fast decision to purchasing a website Theme.
•  Don’t forget to check the total cost of the website.

Will Changing Themes Break your Store?

• Choose the Platform That is Best for Your Business
• Select ready to use theme
• Things you don’t need to worry about

1. Products Data

2 . Customers Data

3 . Orders 

• Map Out Integrations, Functions, and Third-Party Apps
• Launch the Migration

What You Should Know before Migration

• Data Migration: Any entities that your store can carry (i.e. products, orders, categories, etc.)
• Referral traffic and SEO; redirects and 404 errors: when migrating a website to a different platform, we need to take care of the SEO. SEO URLs can disappear when moving from platform A to platform B. Normally, when you perform the migration manually, the store may lose Google rankings. However, LitExtension too can guarantee to protect that part for you. The case will work with redirects and 404 errors as well with the help of our supportive team. 
• Plan to Roll Back: creating a detailed plan before, during, and after the migration is a must. One of the most important tasks that should be included in the plan is to back up your data. Even when users do not use LitExtension service, our team always reminds them to back up the data in case of any problems happen to the migration itself. 
• Third-party Integration: for example, if you’re using the Shopify theme, LitExtension definitely takes care of the multiple items for you (i.e. customer reviews, comments, etc.). We also take care of migrating custom entities in order to help your store fits in with the new platform’s structure.
• Brand Image and Customer Experience: selecting a new but best-fit theme is the key to sustain your image (brand visuals and concepts, or other small details) and client experience. 

Live Websites Examples

High-quality Examples 

• kfc.com.tn:

Check out the Live Pizza from PrestaShop section on WebiBazaar. Especially, both themes from KFC and WebiBazzar have high responsiveness when users move from a device (laptop) to another (mobile phone).

• Yvesrocher.ga

WebiBazzar is also performing customization for Yvesrocher on PrestaShop. We can see great examples of different sections on Yvesrocher homepage, ranging from the menu, sliders to the image boxes.

• gardenfurniturespain.com

This is another good example from a Spain garden furniture brand. The brand is also applying customization on the categories buttons on the right. Brand owners can easily change the brand items, i.e. logos, icons, as per their need. You can also check for the site’s good responsiveness as well.

Low-quality Examples 

• shopaz.in

Clearly, when first approaching this website, we can see that the visuals are not well-invested. Shopaz’s page responsiveness is not in an expected condition as well, although products are potential. Most customers (according to WebiBazaar) will search for products and make purchases on their mobile phones, therefore it is urgent for merchants to take care of the responsiveness.

• http://promos-discount.fr/

A small but considerable missing point from the PromoDiscount website is that they did not have the security badge (security certificate) for the website domain. This missing feature can have a direct effect on customers’ attention to your site. Bad website security can cause customers to jump off your page at any time. Moreover, the UX design of the website does not have high quality, which can be proved in the text and image of each product box on the homepage.

Another noting point is the detailed structure of the page. Two search bars are easily found on the website, with one at the top of the page and one is on the right column of the product sections.

• bproaudiostore.com/es/

On the Bproaudiostore website, many products’ details are not friendly displayed.  You can take a look at the products’ names or titles which are not very well-added and do not stick to a pattern generally. When customers cannot read the product names, you may lose them at any time on the page. Furthermore, if you click on each of the product pages, the display of product images is somehow blurry and not the correct size. These details cause errors in website speed and deliver a very low user experience.

Q&As

# Will a customized theme slow down my site?

The answer is no. Because when you customize your theme with experts or with WebiBazaar, they’ll manage everything for you, from limiting the image size, checking transcript, to SEO.