Wix is one of the highly recommended website builders by millions of users in the world while promoting a new store on the Internet. If so, what are the impressive Wix features? With our detailed reviews below, we help you to have a deeper understanding of this platform.

Here are 11 outstanding features LitExtension, the #1 Shopping Cart Migration Expert will cover in our blog:

Let’s now find out more about a Wix features list with us in this article!

What Is Wix Platform?

Wix is an online website builder, that allows users to create an ideal design for their website only with simple drags and drops. With pre-set features, Wix helps you launch great-quality results for your online store, making it more accessible to visitors.

Wix eCommerce homepage — Introduce the Wix website builder platform

To use this platform, you need to have a Wix account (recommended to upgrade for premium plans) to experience Wix features for your design purposes. Up to now, there have been nearly 12 million users registering for Wix, with over 8 million live websites (Source: BuiltWith). That’s also why Wix is known as the most popular website-designing solution for both professional developers and business owners.

11 Wix Features To Consider For Online Stores

If you are ready to run your business site with Wix platforms, let’s check out our list of outstanding Wix features below to optimize your store design.

#1. Wix Editor

Wix Editor is one of the most classic Wix features, allowing you to easily drag and drop relevant objects on your web pages. Additionally, this feature also offers users up to 500 Wix templates to start their online business. It is great for you to save much time for the first step to promote your store performance in public sight.

Wix Editor X is considered a new version of Wix Editor, coming with advanced and new Wix features. This tool is especially suitable for professional designers or agencies to run your business with outstanding functions. If so, what are its functions? Let’s check our blog about Wix Editor X review for detailed information.

#2. Wix ADI

Wix ADI is developed with plenty of smart functions, helping users create a new website within a few minutes. Introduced in 2016, it is known as the first web-design tool using AI solutions in the world. With these cool Wix features, Wix ADI has quickly become an effective assistant for any online store owner.

To experience this website builder tool, you need to answer a series of questions from the system. They can include your brand’s name, business type, product groups, and other relevant features. After that, you are ready to run a customized store with AI technology. This also makes Wix ADI more outstanding compared to the Wix Editor.

If you want to know more about these website-builders tools on Wix, don’t forget to take a look at our blogs about Wix ADI vs Wix Editor for a deeper understanding.

#3. Velo by Wix

Velo by Wix runs as an open development platform, supporting users to build website applications with over 100 of UI elements. Moreover, it is the sole Wix feature element owning serverless computing, encouraging users to freely design and effectively manage any of their projects. That’s why you can easily accelerate your front-end innovation on your online store.

Before running Wix Velo, you should review some of our evaluations in Wix Velo Review to adopt the best features for your store presence.

#4. Wix eCommerce

Wix eCommerce is one of Wix’s new features, first released at the end of 2020. It offers you various outstanding functions to promote your business management in the eCommerce marketplace. This feature is proper for online retailers, merchants, or brands to effectively run your store from any place in the world.

eCommerce Settings window in Wix Dashboard

To discover more about Wix eCommerce and how to apply it in controlling your business, don’t miss our blog about Wix eCommerce review. It is wonderful information for any user to learn how to optimize your store’s commercial value.

#5. Wix Bookings

Wix Bookings helps you to easily control and complete most order-relevant activities. This tool provides users with a variety of useful functions, such as:

Bookings 24/7;
Get paid online;
Private and group services;
Google calendar sync;
Auto-email reminders;
Wix mobile app.

With these Wix features, you can enhance your management’s efficiency, especially for big-sized agencies or merchants. This also helps you to restrict unexpected mistakes from customer services.

#6. Wix Blog

Wix Blog comes to users with a free trial, allowing them to organize and create new posts on their websites within a few minutes. Being considered one of the most user-friendly platforms, Wix makes it easy for any person, including non-professional writers, to promote their idea under some customized templates. We recommend you take advantage of Wix Editor to quickly start a blog with an impressive display in public sight.

#7. Wix Media (Music, Photography, Video)

To help you create a lively business website, the Wix platform offers an outstanding Wix feature list of media, including video, music, and photography. With each element, users can easily customize to match your brand’s identity, bringing an impressive image for any visitors to your site. However, you should consider some Wix rules relating to size, types of files, or copyrights to restrict negative markings from Google toward your store.

#8. Wix Events

Business owners can use the Wix Events feature as one of the best ways to promote their sales during special occasions. With this tool, you can design stunning invitation emails, keep track of RSVPs, sell tickets, and so forth. All these things can bring unique impressions for your guests, encouraging their shopping and contributing to your business revenue effectively.

#9. Wix Restaurants

When it comes to the Wix features table, Wix Restaurants is known as a special feature for F&B brands. In particular, Wix platforms offer you 3 main functions to support your customer’s booking on your website:

Customize beautiful menus;
Make online ordering;
Make reservations.

#10. Marketing & SEO

Wix is highly evaluated to gain traffic for your website and enhance engagement from online visitors. This can be explained that your store has been under the support of plenty of useful SEO and marketing tools, including:

Advanced SEO tools: You can easily optimize site infrastructure, control your SEO’s settings, structure product data, or even integrate Google Search Console with only simple steps. It is a great chance for you to establish a strong marketing background while running your online business.
SEO setup checklists: With these Wix features, users can get a tailored checklist through customers’ locations and keyword research (for having Semrush integration). From that, you can optimize SEO rankings, and easily get indexed on Google for your website in a short time.
Email Marketing: Promoting email marketing campaigns is one of the common ways to attract your customers’ attention. By integrating with Mailchimp applications, you can quickly launch newsletters about your products to your customers. It is great to encourage their shopping and awareness of your brand’s image.
Wix Referral Platforms: Referral is an affordable yet effective way to grow your business. By turning the current customer base and employees into your brand ambassadors, you can get qualified new customers at little to no cost.

#11. Newest Wix features

Regarding Wix features 2024, users can adopt some outstanding updates to enhance their online store performance:

Allow orders with Afterpay: If you have transactions with your customers in the US region, Afterpay can be available for any order. This feature can support 2 main payment methods, including pay later (BNPL) and buy now transactions. To apply Afterpay on your store, you need to set up in Wix Payments Processor.
Offer Adobe Express for digital creations: With this tool, you can easily improve your product images’ quality without using an editing third party. Simply have a Wix login and access to an Adobe Express account from the Media Manager to customize images for the best displays.
Support new payment gates: Wix allows you and your customers to complete payments with Google Pay; Tap to Pay on Android and iOS; Moneris gateway. This can be beneficial to both parties during exchanging products.
Promote ready-made holiday campaigns: Wix launched a lot of templates for you to run your store during special holidays in the year. It is great to encourage your visitors’ engagement and shopping experiences effectively.

With the 11 outstanding Wix features above, you can optimize your store performance for both marketing and eCommerce concerns. To know more about Wix pricing plans, let’s take our blog on Wix Pricing.

Wix Features – FAQs

[sp_easyaccordion id=”68386″]

Final Words

Our blog has just reviewed 11 impressive Wix features you should consider during your online store management. We highly recommend you apply Wix eCommerce and SEO features to enhance your business’s position on the e-marketplace effectively.

LitExtension, #1 Shopping Cart Migration Expert, hopes you have a wonderful experience with Wix features. Let’s check out our LitExtension Blog or join our Facebook Community Group for more tips.